The diploma thesis The development of advertising in the daily newspaper Mladá fronta DNES between the years 2012-2016 analyzes the development and possible changes of advertising in the Czech daily broadsheet Mladá fronta DNES of the publishing house Mafra, a.s. between the years 2012-2016. In particular, this thesis aims to describe the trends in the concentration of advertisements, the ratio of original content and advertising, the interconnection of advertising with the graphic or thematic side of the editorial content of the journal, or the development of advertising formats and topics. These findings are attained by quantitative content analysis, namely so-called emergent coding. In the addressed theoretical Framework, the aspects of the economic functioning of the media are addressed as well as the theory of advertising, the phenomenon of advertising in the press or its legislative anchoring. The author also devotes several pages to the phenomenon of media commercialization, as well as its appearance in the Czech media environment. Part of the work is also devoted to the presentation of the daily broadsheet Mladá fronta DNES, its history and its current position on the Czech media market. In the second half of the thesis the methodology of research is presented, as well as both its design...

The aim of this thesis is to analyze the influence of media ownership on media depiction of anti-government protests in 2019 organized by a civic organization Milion Chvilek (Million Moments for Democracy) in daily newspapers Lidové noviny and Hospodářské noviny through a comparative content analysis. Lidové noviny is a part of MAFRA media group owned by current Czech Prime Minister Andrej Babiš with his ownership share placed in a trust managed by his wife and other close associates. Daily newsprint and other publications in this media group found themselves in a situation where they had to report about protests focused on their de facto owner. A public debate centered around Andrej Babiš's possible conflict of interest has been ongoing since his entry into politics. Babiš's strong position in the media industry is one of the debate's focal points. According to his critics, this position could enable him to manipulate public mood which would provide him with an unfair advantage in the political arena. On a selected sample of articles about 2019 protests published in the above-mentioned newspapers, this media analysis strives to unveil to what extent the coverage, tone and space for commentaries from politicians and other public actors in Lidové noviny differ from Hospodářské noviny, which is deemed most...

This diploma thesis "Media image of Andreje Babiš in the following newspapers: Mladá fronta DNES, Právo Hospodářské noviny and Lidové noviny in the connotation with the affair of a stork's nest" focuses on issue of the media image of an important public figure, politician and head representative of the most popular party in our republic in the time periods chosen for the purpose of this diploma thesis (May 2016, August 2017 and March 2018). It is a well known fact, that Andrej Babiš purchased, through his company Agrofert certain media, for example Mladá fronta DNES and Lidové noviny, in the year 2013. This diploma thesis is an attempt to portray if a fact of this acquisition had any influence on media image of Andrej Babiš in those newspapers, meaning Mladá fronta DNES and Lidové noviny. This media image is going to be compared with the media image of Andrej Babiš in the same time periods in the newspapers Právo and Hospodářské noviny. Newspapers that are exempt of any and all influence of Andrej Babiš. This diploma thesis presents concept, that desribes how media construct reality, which enables the very existence of media image. It also presents as its core concepts: an agenda setting and a media ownership. Attention to Andrej Babiš and to our chosen newspapers is of course also paid. The quantitative...

This thesis discusses the development of the Czech media market after 1989 in context of political economy of the media. Its author observes the main trends in development of the commercial media market - especially print media market - in the Czech Republic and abroad, as these trends had a crucial influence on the development of Czech media after disruption of the Soviet Bloc and when the democratic and market environment has been established. Besides that, the work searches for the particular economic aspects of the media market defined by the leading critics in the media research sphere and, at the same time it tries to apply them on the Czech print media market. All of these findings are summarized into hypothesis at the last chapter, which are tested by quantitative media content analysis and columns and supplements analysis on the sample of Czech dailies. The results confirm the aspects of this influence and brings a new subjects to the further research which could describe a particular examples of influence of commercial sphere on media more in depth. Powered by TCPDF (www.tcpdf.org)

Abastract The thesis called Analysis of The 5+2 Days Weekly Magazine between 2012 and 2013 in its empiric part looks into the contents structure, its preferred topics and ratios of stories and cases from the defined parametres point of view throughout the period beginning the foundation of the magazine to the parliamentary elections held in October 2013. The analysis deals with the issue of presentation of the Agrofert holding as the magazine is its part and Andrej Babiš from his position of an owner and chairman of a political movement ANO he led to the snap parliamentary elections in 2013. The analysis examines if the fact that its owner is an enterpreneur, owner of one of the bigest Czech companies and a high-ranking politician has any impact on the contents of the magazine. The method used to analyse the contents is quantitative contents analysis. In its theoretical part the paper deals with basic social roles and functions of the media, concepts of free speech and independence of the media. This part of the thesis sees these concepts mainly from the ownership of the media point of view and the ownership's impact on their contents and function. The theoretical part also presents a review of the Czech media environment development after 2008 from the change of the ownership point of view.

Title from first page of PDF document. Includes bibliographical references (p. 94-105).

This case study researches newsroom convergence as a process at the Mail & Guardian newspaper and their online edition the Mail & Guardian Online. It focuses on the reporters’ and editors’ attitudes towards newsroom convergence and on cultural resistance against change; one of the major challenges in the process. With structured interviews, observations and questionnaires it was analysed that communication problems between the newsrooms, different production cycles and time management issues are other prominent difficulties. The case study furthermore provides a snapshot of the convergence phenomenon as a process in a particular South African news organisation. The outcomes could not only assist other news companies with convergence plans but also be used as a pilot study for further research on converged newsrooms in South Africa.

The main goal of this thesis is to analyze the media image of the influential Czech businessman Zdenek Bakala who is also the owner of the company Economia, publisher of Hospodarske noviny. Bakala is a member of a small group of Czech billionaires who have completely taken control over the most important media groups and thus all national dailies over the last decade. Politician Andrej Babis is also concidered as one of them. His entry into the media market after the acquisition of the Mafra was the most significant moment for the rise of the so-called oligarchization of domestic media. Czech media ownership changes have raised suspicions that these modern media magnates have acquired the media in order to defend their economic and political interests. There are concerns mainly because they could influence the content of the media and thus disrupt editorial freedom and jeopardize the functioning of the entire media system. They can also use their media power to influence public opinion, which is largely shaped by the media. This thesis will therefore want to verify whether the owners use their influence in their media. This assumption will be demonstrated on the analysis of Zdenek Bakala's media image. Firstly, the research examines the way his own Hospodarske noviny informed about him and finds...

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