Thesis (M.J.) - Carleton University, 2007. / Includes bibliographical references (p. 97-101). Also available in electronic format on the Internet.

Doing business "the French way" in a Francophone market niche may be somehow different from doing it "the English way" in an Anglophone market niche. Since both the employees’ and the customers’ knowledge of an organisation underpins the organisation’s performance in complex business world environments, Multinational Organisations (MNOs) need to find a manner in which they can achieve coherence between their strategic vision, organisational culture and corporate image across the different linguistic and socio-economic markets they interact with through the various marketing tools they use to stimulate recognition. As a result this can support the integrity and sustainability of their corporate brand across markets and across different linguistics landscapes while interacting with their existing and new foreign markets. This study concentrates particularly on the rhetoric figures and visual cues employed in the selected French and English advertising/promotional messages from different types of advertisements and different product packages of multinational organisation subsidiaries. The study looks at how both the rhetoric figures and visual cues in the selected advertising/promotional messages support the integrity and maintain the sustainability of the corporate brand of the selected companies. The latter is examined across different linguistic and socio-economic markets. The study explores and examines how the possible linguistic properties are used in the selected French and English advertising/promotional messages from different types of advertisements, including those on different product packages. It also looks at how the linguistic properties in selected advertising/promotional messages belonging to different types of advertisements are used in creating and maintaining a positive corporate image of the MNOs and that of their parent companies. In addition, this study analyzes the potential impacts and challenges on moral, cultural and life-style values that multinational subsidiaries inflict on customers through the advertising/promotional messages from different types of advertisements in the promotion and branding of their products and how this affects their corporate image and that of their parent organisations. This is a content analytical study of language features evident in the selected advertising/promotional messages from different types of advertisements and different product packages at the lexical, syntactic and discourse levels and their role and impact on selected multinational parent organisations and their subsidiaries’ corporate images together with those of their selected products. In order to conduct a data-driven study, the author built a data corpus based on 29 advertising messages from different types of advertisements and advertising messages printed on different product packages. The types of advertisements include the photographs and scanned images of billboards, mural billboards, outdoor advertising billboards and leaflets advertising/promoting specific services or products. The product packages include photographs and scanned images of product covers/wraps, primary packages of products, product containers’ stickers with messages printed on them, and primary boxes. The sample comes from six selected multinational subsidiary organisations from two different countries, the Democratic Republic of Congo, a Francophone and multilingual country, and the Republic of South Africa, an Anglophone and multilingual country. Through a detailed content analysis of the advertising/promotional messages from a diversity of sources used as a means of communication, with a focus on rhetoric figures ,visual cues and language features, their roles and potential impact on MNO’s, corporate images in foreign markets will be summarized. In the end, possible conclusions are drawn in the light of the role and impact that they have on the selected companies’ corporate image across different linguistic and socio-economic markets.

The goal of this research was to examine how the One organization's web site either supports or rejects established literature that concludes that U.S. media contains negative representations of the developing world.

Com base nas proposições da semiótica de vertente tensiva, esta tese se ocupa da análise e da teorização do fait divers, categoria jornalística que se refere a eventos de caráter fortuito. O corpus da pesquisa constitui-se primordialmente da cobertura do Caso Isabella Nardoni, compreendido sob a rubrica dessa expressão, realizada pelo Jornal Nacional nos meses de março, abril e maio de 2008. Também compõem o corpus da investigação outros relatos jornalísticos dessa natureza, tanto os que se pautam por uma curta duração quanto aqueles que repercutem na mídia por um período considerável. Em relação ao caso aludido, impôs-se a questão teórica que se refere à pouca duração que um relato noticioso de tal categoria costuma ter. Ao contrário, ele arrastou-se por meses a fio no primeiro semestre de 2008, mantendo, não obstante, uma elevada carga tímica. Dessa forma, procurouse buscar nos mecanismos do discurso as estratégias usadas pelo enunciador Jornal Nacional para extensivizar a intensidade do Caso Isabella Nardoni, o qual se baseia numa estrutura acontecimental e que, por definição, deveria ser muito intenso, mas pouco extenso. Para tanto, a pesquisa se valeu dos seguintes eixos analíticos: concessão e fidúcia, duração e intensidade, a paixão coletiva da comoção e, por fim, relações intertextuais e interdiscursivas que o texto em análise permite estabelecer com outros textos/discursos. Os referidos eixos cumpriram cada qual a tarefa de responder parcialmente o porquê de, a despeito do transcurso da temporalidade, a intensidade em torno do caso enfocado ter sido duradoura. A partir deles, pôde-se depreender um enunciatário em cujo campo de presença a tonicidade se projeta sobre a temporalidade, criando um efeito de persistência. Tal enunciatário é ainda marcado por uma espera tensa, que quer atenuar o impacto do acontecimento, ao mesmo tempo em que ele reverbera ou irrompem novos microacontecimentos. Verificou-se também a presença de um enunciatário comovido, cujo estado emocional funciona à maneira de uma amálgama, fazendo dele parte de um todo coletivo, social. Esse mesmo enunciatário mostra-se modalizado por um querer-saber, cuja expectativa é também sobre determinada por outros textos e discursos com os quais o caso em questão estabelece relações intertextuais e interdiscursivas. É, em suma, um enunciatário que se configura na tensão e na complexidade dos eixos da intensidade e da extensidade, o que explica a duração extensa do Caso Isabella Nardoni. Quanto à leitura semiótica dos demais faits divers, puderam ser observadas as seguintes (in)variantes: todos se ancoram numa base concessiva, todos são perpassados por uma lógica passional, patêmica. Entretanto, nem todos se pautam por um longo período de repercussão. Pelas recorrências observadas no corpus, balizadas pelas esquizias tensivas primordiais intensidade e extensidade, foram depreendidas as categorias duração (do menos durativo ao mais durativo) e memória (do menos memorável ao mais memorável), além do elemento constitutivo paixões. A partir disso, pôde-se fundamentar uma abordagem tensiva do fait divers. Finalmente, a análise de um relato noticioso durativo, raro, que, por meio da estratégia discursiva que extensiviza o intenso, demonstrou de que maneira pode ser possível uma articulação dos regimes discursivos do acontecimento e do exercício a partir de um ponto de vista tensivo e, portanto, complexo / Based on the propositions of tensive semiotics, this thesis is concerned with analysing and theorizing the fait divers, a journalistic category that refers to fortuitous events. The corpus of the research primarily consists of the cover of the so-called Isabella Nardoni Case conducted by Brazilian television news program Jornal Nacional in March, April and May 2008. Other journalistic reports of the same nature also comprise the corpus of research, both those outlined in a short duration and those that impact on the media for a considerable period. Regarding the mentioned case, a theoretical question prevailed that refers to little if any lasting that a news report in this category usually has. Instead, it dragged on for months in the first half of 2008, whilst retaining a large thymic load. Thus, we tried to search in discourse mechanisms the strategies used by the enunciator Jornal Nacional to extensiveing the intensity of Isabella Nardoni Case, which is anchored in an event structure and, by definition, should be very intense but little extensive. Therefore, the research employed the following analytical axes: concession and confidence, duration and intensity, the collective passion of the commotion and, finally, intertextual and interdiscursive relations with other texts/discourses that the text under analysis allows to establish. These analytical axes fulfilled the task of partially answer why, despite the passing of temporality, the intensity surrounding the focused case was lasting. From them, we could deduce an enunciatee in whose presence field tonicity is projected on temporality, creating an effect of persistence. This enunciatee is also marked by a tense wait, who wants to soften the impact of the event, while it reverberates or triggers new micro-events. The presence of an affected enunciatee was also observed, whose emotional state works in the manner of an amalgam, making him a part of a collective, social whole. The same enunciatee proved modalized by a want-to-know whose expectation was also overdetermined by other texts and discourses with which the case in question established intertextual and interdiscursive relations. He is, in short, an enunciatee that is configured in the tension and complexity of the axes of intensity and extent which explains the considerable duration of Isabella Nardoni Case. As for the semiotic reading of other faits divers, we could observe the following (in) variants: all of them are stand on a concessive basis, all pervaded by a passionate logic. However, not all are marked by a considerable duration. Through the recurrences observed in the corpus, marked out by a sine qua non relationship between intensity and extent, we inferred the categories duration (from least to most durative) and memory (from least to most memorable), and also the constitutive element passions. From this we could substantiate a tensive approach to fait divers. Finally, the analysis of a durative, rare, news report which through the discursive strategy extensivize the intensity demonstrated how an articulation of discursive regimes of the event and exercise from a tensive and therefore complex point of view may be possible.

This study looked at the effects of stereotypes in the media on memory for ambiguous events. The latter were stimuli created to portray individuals of two different racial groups (white and black) in situations that did not necessarily negatively implicate these actors. Two hundred and thirty six participants took part and viewed these events as well as six media clips. Three groups of media clips were shown: clips with black actors, white actors, and both races. A subset of participants, the explicit condition, were asked to rate the media clips for stereotypes, whereas another group, the implicit condition, were instructed that these clips were distractions. The participants' main goal was to remember the ambiguous events they saw and distinguish them from a new set of altered - more negative - events from the old items seen at encoding. A main effect of ambiguous events ethnicity was found, which could be interpreted as part icipants having more difficulty remembering black actors. / Includes bibliography. / Thesis (M.S.)--Florida Atlantic University, 2015. / FAU Electronic Theses and Dissertations Collection

Com base nas proposições da semiótica de vertente tensiva, esta tese se ocupa da análise e da teorização do fait divers, categoria jornalística que se refere a eventos de caráter fortuito. O corpus da pesquisa constitui-se primordialmente da cobertura do Caso Isabella Nardoni, compreendido sob a rubrica dessa expressão, realizada pelo Jornal Nacional nos meses de março, abril e maio de 2008. Também compõem o corpus da investigação outros relatos jornalísticos dessa natureza, tanto os que se pautam por uma curta duração quanto aqueles que repercutem na mídia por um período considerável. Em relação ao caso aludido, impôs-se a questão teórica que se refere à pouca duração que um relato noticioso de tal categoria costuma ter. Ao contrário, ele arrastou-se por meses a fio no primeiro semestre de 2008, mantendo, não obstante, uma elevada carga tímica. Dessa forma, procurouse buscar nos mecanismos do discurso as estratégias usadas pelo enunciador Jornal Nacional para extensivizar a intensidade do Caso Isabella Nardoni, o qual se baseia numa estrutura acontecimental e que, por definição, deveria ser muito intenso, mas pouco extenso. Para tanto, a pesquisa se valeu dos seguintes eixos analíticos: concessão e fidúcia, duração e intensidade, a paixão coletiva da comoção e, por fim, relações intertextuais e interdiscursivas que o texto em análise permite estabelecer com outros textos/discursos. Os referidos eixos cumpriram cada qual a tarefa de responder parcialmente o porquê de, a despeito do transcurso da temporalidade, a intensidade em torno do caso enfocado ter sido duradoura. A partir deles, pôde-se depreender um enunciatário em cujo campo de presença a tonicidade se projeta sobre a temporalidade, criando um efeito de persistência. Tal enunciatário é ainda marcado por uma espera tensa, que quer atenuar o impacto do acontecimento, ao mesmo tempo em que ele reverbera ou irrompem novos microacontecimentos. Verificou-se também a presença de um enunciatário comovido, cujo estado emocional funciona à maneira de uma amálgama, fazendo dele parte de um todo coletivo, social. Esse mesmo enunciatário mostra-se modalizado por um querer-saber, cuja expectativa é também sobre determinada por outros textos e discursos com os quais o caso em questão estabelece relações intertextuais e interdiscursivas. É, em suma, um enunciatário que se configura na tensão e na complexidade dos eixos da intensidade e da extensidade, o que explica a duração extensa do Caso Isabella Nardoni. Quanto à leitura semiótica dos demais faits divers, puderam ser observadas as seguintes (in)variantes: todos se ancoram numa base concessiva, todos são perpassados por uma lógica passional, patêmica. Entretanto, nem todos se pautam por um longo período de repercussão. Pelas recorrências observadas no corpus, balizadas pelas esquizias tensivas primordiais intensidade e extensidade, foram depreendidas as categorias duração (do menos durativo ao mais durativo) e memória (do menos memorável ao mais memorável), além do elemento constitutivo paixões. A partir disso, pôde-se fundamentar uma abordagem tensiva do fait divers. Finalmente, a análise de um relato noticioso durativo, raro, que, por meio da estratégia discursiva que extensiviza o intenso, demonstrou de que maneira pode ser possível uma articulação dos regimes discursivos do acontecimento e do exercício a partir de um ponto de vista tensivo e, portanto, complexo / Based on the propositions of tensive semiotics, this thesis is concerned with analysing and theorizing the fait divers, a journalistic category that refers to fortuitous events. The corpus of the research primarily consists of the cover of the so-called Isabella Nardoni Case conducted by Brazilian television news program Jornal Nacional in March, April and May 2008. Other journalistic reports of the same nature also comprise the corpus of research, both those outlined in a short duration and those that impact on the media for a considerable period. Regarding the mentioned case, a theoretical question prevailed that refers to little if any lasting that a news report in this category usually has. Instead, it dragged on for months in the first half of 2008, whilst retaining a large thymic load. Thus, we tried to search in discourse mechanisms the strategies used by the enunciator Jornal Nacional to extensiveing the intensity of Isabella Nardoni Case, which is anchored in an event structure and, by definition, should be very intense but little extensive. Therefore, the research employed the following analytical axes: concession and confidence, duration and intensity, the collective passion of the commotion and, finally, intertextual and interdiscursive relations with other texts/discourses that the text under analysis allows to establish. These analytical axes fulfilled the task of partially answer why, despite the passing of temporality, the intensity surrounding the focused case was lasting. From them, we could deduce an enunciatee in whose presence field tonicity is projected on temporality, creating an effect of persistence. This enunciatee is also marked by a tense wait, who wants to soften the impact of the event, while it reverberates or triggers new micro-events. The presence of an affected enunciatee was also observed, whose emotional state works in the manner of an amalgam, making him a part of a collective, social whole. The same enunciatee proved modalized by a want-to-know whose expectation was also overdetermined by other texts and discourses with which the case in question established intertextual and interdiscursive relations. He is, in short, an enunciatee that is configured in the tension and complexity of the axes of intensity and extent which explains the considerable duration of Isabella Nardoni Case. As for the semiotic reading of other faits divers, we could observe the following (in) variants: all of them are stand on a concessive basis, all pervaded by a passionate logic. However, not all are marked by a considerable duration. Through the recurrences observed in the corpus, marked out by a sine qua non relationship between intensity and extent, we inferred the categories duration (from least to most durative) and memory (from least to most memorable), and also the constitutive element passions. From this we could substantiate a tensive approach to fait divers. Finally, the analysis of a durative, rare, news report which through the discursive strategy extensivize the intensity demonstrated how an articulation of discursive regimes of the event and exercise from a tensive and therefore complex point of view may be possible.

My intention for this show is to explore the effect of alienation that ironically is being produced by social media. The principal concept is developed around shame, sharing, and notoriety on three different social media platforms, including Facebook, Instagram, and Telegram. This show explores the social media perception of myself in the realms of human interaction, identity, and memory in social media through the critical appropriation of the languages of design and photography. The installation with four Facebook profile pictures in large scale and framed looks at the way a personal image can convey the impression of widely different personalities. The selections of personal exchanges over Facebook and Instagram show the degree to which social media creates its own visual language and mode of communication, which sometimes becomes separated from reality and intention. The show extends its reach to performance and direct interaction with the viewer through the availability of stickers for comments by the profile pictures and a third area, where viewers can write or draw their own messages through the simple medium of chalk, which can then be rendered in virtual form through posts on a specially created webpage. The viewer should thus be challenged to ask, to what degrees do words and images communicate the essence of our selves and our own will. / Includes bibliography. / Thesis (M.F.A.)--Florida Atlantic University, 2016. / FAU Electronic Theses and Dissertations Collection