This topic of this work is web analytics and customer knowledge methods that help small and medium sized businesses for decision support and are intended to yield higher e-commerce results. The main purpose of this thesis is to design and verify possible uses of advanced web analytics methods in a customer-oriented small business. The theoretical part conducts research into the current state of the web analytics industry. The conditions of small and medium enterprises are described and suitable web analytics tools are compared. Several web analytics maturity models are discussed. The practical part of the thesis states specific recommendations obtained from the pilot project for the company Baushop s.r.o. The project consists of a business analysis and use of analytics tools for optimizing internet campaigns and improving customer service. Specific data analysis methods are discussed and all supportive data are provided.

This work is focused on supporting of small and medium-sized enterprises (SMEs) in the Visegrad Four (V4), i.e. the Czech Republic, the Slovak Republic, Poland and Hungary in 2007 - 2013. The work analyzes the governmental support of SMEs in each of these V4 countries, which includes the situation of the SMEs, institutions providing support and individual programs of support. This part is followed by the SWOT analysis of support systems in V4 countries. The final chapter is devoted to the practical application of support system of SMEs in the V4 countries on the example of state assistance to entrepreneurs affected by the floods in June 2013. This work gives a comprehensive look at the issue of support of SMEs in the V4 countries and provides detailed understanding of their position and importance of small and medium-sized enterprises at both, national and international level.

The aim of this thesis is to create a business plan for the newly established business subject in the health food industry and evaluate the viability of the plan. The plan also includes the choice of the appropriate form of potential expansion into the foreign market. This thesis is divided into theoretical and practical parts. To create this business plan, firstly it was necessary to write down the complex theoretical framework of the basic aspects which are crucial for small and medium businesses. Secondly, it was needed to sum up the general principles of creating a business plan, characterise its structure and mention the most common mistakes and problems that entrepreneurs may encounter. The theoretical part is concluded by a description of the appropriate forms of expansion for small and medium businesses. Based on this theoretical framework the business plan for the company SnackBag was created with the emphasis on the project´s financial calculation. The calculations confirm the business plan as viable. Analysis of the main advantages and disadvantages of particular forms of expansion to foreign markets concludes that the franchise was evaluated as the most suitable for SnackBag.

This Master's Thesis shows the process of formulating and implementing the corporate strategy with the use of the Balanced Scorecard method. The theoretical part defines small and medium enterprises, explains the basic concepts and procedures of strategic analysis and creation of the Balanced Scorecard. The practical part deals with the strategic analysis of a particular small company, based on which the strategic business objectives for individual perspectives are then defined (financial, customer, internal business processes and perspectives of learning and growth) and proposes appropriate standards for the corporate objectives. The thesis ends with the processing of the company's strategic map, which clearly shows the consistency and causality of the individual strategic objectives.

The present dissertation provided an insight of the organizational culture and the innovative behavior of small and medium-sized enterprises (SME) in the early stages of the innovation process. The method Culture Types of Organizations certified that the investigated SMEs possessed a distinctive family culture, and in addition an innovation cul-ture at the company headquarters. By using the social research method Grounded Theory the so called theory "Innovation kultivieren" was developed. This theory consists of three process stages. The first process stage "Mindset geben" is about defining and anchoring new innovative company's values. The second process stage "Innovation organisieren" defines the organizational responsibilities and last but not least, the third process stage "Innovation strukturieren" delivers various accompanying soft skill factors to improve the innovation culture of companies.

This thesis aims to describe the activities of CzechInvest, the Investment and Business Development Agency, during the last six years with focus on the ongoing Operational Programme Enterprise and Innovation. CzechInvest has participated in administration of this operational programme for the last six years. This thesis is dedicated to the enterprise and enterprise promotion in the Czech republic. It describes the programme support from Structural funds (EU) and concentrates on the Operational Programme Enterprise and Innovation. The analysis is aimed at the programme, sectoral and regional structure of the projects mediated by CzechInvest. It evaluates the size of the support and the programme structure of the support from the Operational programme, that was provided for the small and medium-sized enterprises.

The master's thesis "Role of technical standardization in international trade" focuses on the role of technical standardization in international trade, and what benefits standards may have for companies trading with the foreign countries. The aim of the thesis is to map the present role of the technical standardization in international trade with an emphasis on quality management systems standards, environment systems standards and health and safety at work systems standards. The other objective of this thesis is to carry out a comparison of present standardization in the European Union and outside the EU and the results of the theoretical part verify by questionnaire survey of selected companies and its results interpret and draw conclusions. The primary objective of the survey is to determine the role of the standard's use in trade with foreign countries. Contribution of the author consists of presentation a coherent overview of the current process of standardization in the world and the impact of standards on international trade. Structure of the thesis is divided into two main chapters, the first chapter deals with the basic theoretical framework of the topic and the second chapter is devoted to the practical part, i. e. questionnaire survey. Both chapters are further divided into their respective subchapters.

This diploma thesis' main subject is to design a service that automatically analyses (e-shop) data, interprets them and consequently provides users with results of this analysis via web service. Design of this service includes concept composition its technical solution and market verification. The main purpose of this thesis is to design an online service for small and medium sized e-shops, that will (based on provided data) deliver information for e-shop performance optimization. Aspects taken into account are service functionality, its technical solution and business plan destined for its market launch. Theoretical part focuses on analysis of online analytical tools that are available for users on market. It looks at internet e-shops market and analyses users' requirements for analytical tool/service either. This part delivers a list of currently available analytical platforms and services that are convenient for e-shops to be used. Then these tools are compared amongst each other. Criteria for comparison are the usability of service, its user experience, positive and negative aspects related to these predefined criteria. Practical part of this thesis specifies functional and non-functional requirements on service, its user interface. The whole concept is verified on market by interview. Discovered requirements are consequently applied in technical solution design and business plan composition. Overall view of functionality and feasibility of the newly designed service and its verification in real environment is the preoccupation of this part as well.

The thesis deals with the International Financial Reporting Standard for Small and Medium Enterprises (IFRS for SMEs). The theoretical part provides information on the origin and development of this standard, including its current expansion across the European Union and beyond. The theoretical part also includes the definition of "small and medium enterprises" defined acording to the IASB and the EU. The individual rules of IFRS for SMEs and their practical application is captured in the second part, which outlines the procedure for the transition of the financial statements selected Czech company that uses the Czech accounting standards into those of the IFRS for SMEs with emphasis on capturing individual adjustments primarily in the actual balance sheet.

The aim of this work was to identify and analyze the inner and outer causes, which may influence the success or failure of small to medium-sized enterprises located in the city of São José dos Campos, São Paulo, Brazil. Such enterprises represent a fundamental pillar for the economy of all countries. In Brazil, its social and economical importance is confirmed by the following statistical indexes: the large percentage of workmanship and registered enterprises. However, most of the new undertakings do not last over the two first years of activity. In order to reach the proposed aim, first of all, the study of those causes has been conducted. Secondly, a field research has been carried out with the purpose of gathering information. With the support of explanatory methodology, bibliography and field research, a total of 656 enterprises have been analyzed through the information found in the records of enterprises provided by the Town Hall of the city of São José dos Campos. This research has identified various causes, which interfere in the management of such enterprises, and concludes that the cause for their premature death is due to several associated factors, which together accelerate such phenomenon. Among the main causes are, the lack of clients and working capital, the high tribute taxes as well as inadequate location. / O Objetivo deste trabalho foi de identificar e analisar as causas internas e externas que podem influenciar no sucesso ou no fracasso das pequenas e médias empresas, sediadas na cidade de São José dos Campos, estado de São Paulo. A pequena e média empresa representa um pilar fundamental para a economia de todos os países. No Brasil, sua importância social e econômica é confirmada pelos índices estatísticos: o grande percentual de mão-de-obra ocupada e empresas registradas. Entretanto, a maioria dos novos empreendimentos não completa os primeiros dois anos de atividade. Para alcançar o objetivo proposto, em um primeiro momento, fez-se um estudo destas principais causas. Em seguida, efetuou-se uma pesquisa de campo para a coleta de informações. Com o uso da metodologia explicativa, da bibliográfica e da pesquisa de campo, foram analisadas 656 empresas, utilizando para isto o Cadastro da Prefeitura Municipal da cidade de São José dos Campos, buscando maiores informações sobre as causas citadas. A pesquisa identificou várias causas que interferem na gestão das pequenas e médias empresas e concluiu que a causa da mortalidade prematura ocorre devido a vários fatores associados que, acumulados, aceleram esse fenômeno, sendo os quatros principais: a falta de clientes, a falta de capital de giro, a carga tributária elevada e a localização inadequada.