Submitted by Marcelo Salhab Brogliato (msbrogli@gmail.com) on 2015-01-05T20:39:25Z No. of bitstreams: 1 !FullThesis-v6 -biblioteca-digital.pdf: 64255589 bytes, checksum: 0ca16d02e6d615b8fc4c6f4f46db2c22 (MD5) / Approved for entry into archive by ÁUREA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br) on 2015-01-06T12:52:32Z (GMT) No. of bitstreams: 1 !FullThesis-v6 -biblioteca-digital.pdf: 64255589 bytes, checksum: 0ca16d02e6d615b8fc4c6f4f46db2c22 (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2015-01-12T12:15:58Z (GMT) No. of bitstreams: 1 !FullThesis-v6 -biblioteca-digital.pdf: 64255589 bytes, checksum: 0ca16d02e6d615b8fc4c6f4f46db2c22 (MD5) / Made available in DSpace on 2015-01-12T12:16:51Z (GMT). No. of bitstreams: 1 !FullThesis-v6 -biblioteca-digital.pdf: 64255589 bytes, checksum: 0ca16d02e6d615b8fc4c6f4f46db2c22 (MD5) Previous issue date: 2012-02-02 / Modelos de tomada de decisão necessitam refletir os aspectos da psi- cologia humana. Com este objetivo, este trabalho é baseado na Sparse Distributed Memory (SDM), um modelo psicologicamente e neuro- cientificamente plausível da memória humana, publicado por Pentti Kanerva, em 1988. O modelo de Kanerva possui um ponto crítico: um item de memória aquém deste ponto é rapidamente encontrado, e items além do ponto crítico não o são. Kanerva calculou este ponto para um caso especial com um seleto conjunto de parâmetros (fixos). Neste trabalho estendemos o conhecimento deste ponto crítico, através de simulações computacionais, e analisamos o comportamento desta 'Critical Distance' sob diferentes cenários: em diferentes dimensões; em diferentes números de items armazenados na memória; e em diferentes números de armazenamento do item. Também é derivada uma função que, quando minimizada, determina o valor da 'Critical Distance' de acordo com o estado da memória. Um objetivo secundário do trabalho é apresentar a SDM de forma simples e intuitiva para que pesquisadores de outras áreas possam imaginar como ela pode ajudá-los a entender e a resolver seus problemas. / Models of decision-making need to reflect human psychology. Towards this end, this work is based on Sparse Distributed Memory (SDM), a psychologically and neuroscientifically plausible model of human memory, published by Pentti Kanerva in 1988. Kanerva‘s model of memory holds a critical point: prior to this point, a previously stored item can be easily retrieved; but beyond this point an item cannot be retrieved. Kanerva has methodically calculated this point for a particu- lar set of (fixed) parameters. Here we extend this knowledge, through computational simulations, in which we analyzed this critical point behavior under several scenarios: in several dimensions, in number of stored items in memory, and in number of times the item has been rehearsed. We also derive a function that, when minimized, determines the value of critical distance according to the state of the memory. A secondary goal is to present the SDM in a simple and intuitive way in order that researchers of other areas can think how SDM can help them to understand and solve their problems.

Submitted by Marcelo Salhab Brogliato (msbrogli@gmail.com) on 2018-08-23T20:44:22Z No. of bitstreams: 1 brogliato-phd-thesis-v3-final.pdf: 19935806 bytes, checksum: df0caf31076cfec5c116e0b4c18346ee (MD5) / Approved for entry into archive by ÁUREA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br) on 2018-08-24T16:29:40Z (GMT) No. of bitstreams: 1 brogliato-phd-thesis-v3-final.pdf: 19935806 bytes, checksum: df0caf31076cfec5c116e0b4c18346ee (MD5) / Made available in DSpace on 2018-08-27T13:54:00Z (GMT). No. of bitstreams: 1 brogliato-phd-thesis-v3-final.pdf: 19935806 bytes, checksum: df0caf31076cfec5c116e0b4c18346ee (MD5) Previous issue date: 2018-07-15 / A presente tese é formada por três trabalhos científicos na área de Management Science Computacional. A gestão moderna e a alta tecnologia interagem em múltiplas e profundas formas. O professor Andre Ng diz aos seus estudantes na Escola de Negócios de Stanford que “Inteligência Artificial é a nova eletricidade”, como sua forma hiperbólica de enfatizar o potencial transformador da tecnologia. O primeiro trabalho é inspirado na possibilidade de que haverá alguma forma de dinheiro digital e estuda ledger distribuídas, propondo e analisando o Hathor, uma arquitetura alternativa para criptomoedas escaláveis. O segundo trabalho pode ser um item crucial no entendimento de tomadas de decisão, nos trazendo um modelo formal de recognition-primed decisions. Situada na intersecção entre psicologia cognitiva, ciência da computação, neuro-ciência e inteligência artifical, ele apresenta um framework open-source, multi-plataforma e altamente paralelo da Sparse Distributed Memory e analisa a dinâmica da memória e algumas aplicações. O terceiro e último trabalho se situa na intersecção entre marketing, difusão de inovação tecnologica e modelagem, extendendo o famoso modelo de Bass para levar em consideração usuário que, após adotar a tecnologia por um tempo, decidiram rejeitá-la. / This thesis presents three specific, self-contained, scientific papers in the Computational Management Science area. Modern management and high technology interact in multiple, profound, ways. Professor Andrew Ng tells students at Stanford’s Graduate School of Business that “AI is the new electricity”, as his hyperbolic way to emphasize the potential transformational power of the technology. The first paper is inspired by the possibility that there will be some form of purely digital money and studies distributed ledgers, proposing and analyzing Hathor, an alternative architecture towards a scalable cryptocurrency. The second paper may be a crucial item in understanding human decision making, perhaps, bringing us a formal model of recognition-primed decision. Lying at the intersection of cognitive psychology, computer science, neuroscience, and artificial intelligence, it presents an open-source, cross-platform, and highly parallel framework of the Sparse Distributed Memory and analyzes the dynamics of the memory with some applications. Last but not least, the third paper lies at the intersection of marketing, diffusion of technological innovation, and modeling, extending the famous Bass model to account for users who, after adopting the innovation for a while, decide to reject it later on.

Submitted by RENATO Kogeyama (rkogeyama@gmail.com) on 2015-03-06T14:50:01Z No. of bitstreams: 1 Dissertação final.pdf: 1794273 bytes, checksum: b90c57e65dc2272d6edcdbabe5703b90 (MD5) / Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2015-03-10T12:44:03Z (GMT) No. of bitstreams: 1 Dissertação final.pdf: 1794273 bytes, checksum: b90c57e65dc2272d6edcdbabe5703b90 (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2015-03-12T19:58:58Z (GMT) No. of bitstreams: 1 Dissertação final.pdf: 1794273 bytes, checksum: b90c57e65dc2272d6edcdbabe5703b90 (MD5) / Made available in DSpace on 2015-03-12T19:59:13Z (GMT). No. of bitstreams: 1 Dissertação final.pdf: 1794273 bytes, checksum: b90c57e65dc2272d6edcdbabe5703b90 (MD5) Previous issue date: 2014-12-17 / Who was the cowboy in Washington? What is the land of sushi? Most people would have answers to these questions readily available,yet, modern search engines, arguably the epitome of technology in finding answers to most questions, are completely unable to do so. It seems that people capture few information items to rapidly converge to a seemingly 'obvious' solution. We will study approaches for this problem, with two additional hard demands that constrain the space of possible theories: the sought model must be both psychologically and neuroscienti cally plausible. Building on top of the mathematical model of memory called Sparse Distributed Memory, we will see how some well-known methods in cryptography can point toward a promising, comprehensive, solution that preserves four crucial properties of human psychology.

Submitted by Daniel Chada (danielc2112@gmail.com) on 2017-01-10T13:25:02Z No. of bitstreams: 1 chada.phd.2017.01.09.pdf: 5177057 bytes, checksum: a6174d9f2ba0b373776e750def2a23aa (MD5) / Approved for entry into archive by ÁUREA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br) on 2017-01-12T14:03:51Z (GMT) No. of bitstreams: 1 chada.phd.2017.01.09.pdf: 5177057 bytes, checksum: a6174d9f2ba0b373776e750def2a23aa (MD5) / Made available in DSpace on 2017-01-23T11:48:10Z (GMT). No. of bitstreams: 1 chada.phd.2017.01.09.pdf: 5177057 bytes, checksum: a6174d9f2ba0b373776e750def2a23aa (MD5) Previous issue date: 2016-12-08 / Este trabalho consiste em três contribuições independentes do âmbito da modelagem cognitiva ao campo de management science. O primeiro aborda Experience Recognition, uma teoria inicialmente introduzida por Linhares e Freitas [91]. Aqui ela é estendida e delineada, além de se discutir suas contribuições para a ciência cognitiva e management science. A segunda contribuição introduz a framework cognitiva chamada Rotational Sparse Distributed Memory, e fornece uma aplicação-exemplo de suas características como substrato para um fortemente relevante campo da management science: redes semânticas. A contribuição final aplica Rotational Sparse Distributed Memory para a modelagem de motifs de rede, flexibilidade dinâmica e organização hierárquica, três resultados de forte impacto na literatura recente de neurociência. A relevância de uma abordagem baseada na modelagem neurocientífica para a decision science é discutida. / This work is comprised of three independent contributions from the realm of cognitive modeling to management science. The first addresses Experience Recognition, a theory first introduced by Linhares and Freitas [91]. Here it is extended and better defined, and also its contribution to cognitive science and management science are discussed. The second contribution introduces a cognitive framework called Rotational Sparse Distributed Memory, and provides a sample application of its characteristics as a substrate for a highly relevant subject in management science: semantic networks. The final contribution applies Rotational Sparse Distributed Memory to modeling network motifs, dynamic flexibility and hierarchical organization, all highly impactful results in recent neuroscience literature. The relevance of a neuroscientific modeling approach towards a cognitive view of decision science are discussed.