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The traditional notions of value rooted in the system of physical print publication have been irrevocably altered by the emergence of electronic publication. Where the value of the book could once be easily quantified as a tangible product which contained and conferred various forms of value, this value has now been challenged by the proliferation of digital products. Contemporary studies of literary value have so far been dominated by the theories of French sociologist Pierre Bourdieu and his distinctions of capital value, and while his theories are a productive means of exploring the problem of distinguishing value, digitization lessens the necessity for and value of the traditional institutional imprimatur which Bourdieu predominantly focuses on. This is so because digital technology has given writers an unprecedented ability to engage directly in mass public discourse and for readers to circumvent intended modes of reading. My thesis thus explores how value has been redefined in the digital age by questioning whether the digital literary paradigm is not altogether unlike the print-based one. By treating all aspects of each paradigm as information, be it the text or identity, my thesis conducts a meta-analysis of the social and cultural operations underlying the evaluation and evolution of value in the field of literature.

This study seeks to understand how horror urban legends undergo changes over time and the possible reasons for their alterations. Past researchers have yet to analyze the shifts that have occurred within the retellings of these dark tales, and through this analysis, light will be shed onto what truly affects the media's storytelling behavior. Building upon meme theory, this study will use narrative and historical context analyses to uncover the objectives, narrative elements and temporal environments surrounding 10 replications of three horror urban legend memes over the past century. This research will uncover how these memes have mutated over time and inform the world as to how context plays a role. A total of 30 horror urban legend artifacts (10 per meme) were analyzed using qualitative research methods in order to uncover the similarities and differences that appeared in the replications of each of the memes. Also, the contemporary thoughts, attitudes and values of the various time periods in which each of the retellings existed were analyzed to understand how historical events and movements may have led to a change in the story. The findings revealed that social movements played a large role in the alteration of horror urban legend memes, particularly in regards to the second wave of Feminism. Additionally, the findings showed that memes that heavily portrayed racism were altered in more recent decades to include leading actors and characters of various ethnic backgrounds. Because of these findings, this research aligns with and expands upon the work completed by Joel Best and Gerald Horiuchi (1985). / Master of Arts / This study looks at how three icon horror urban legends have changed over the past century. Specifically, this study analyzes "Bloody Mary," "Sleepy Hollow" and the "Wendigo" in order to track the changes each tale has gone through, in addition to uncovering what might influence their change. Researchers have yet to understand this occurrence, and this study will serve as a way to answer why the media would be interested in revisiting and reviving older stories. Remakes of movies and TV shows are found in abundance within society, so this research will help assign a reason as to why ancient tales are dug back up from the grave. Using meme theory, this study examines how a story is able to be retold, remade and eventually changed by analyzing 10 remakes per urban legend, with each remake coming from a different decade between the 1920s and the 2010s. The findings reveal that history plays a role in the remaking and altering of previous tales, mainly due to the older versions of horror urban legends no longer being relevant or culturally appropriate. Occasionally, the older adaptation of a story will have material or revolve around a subject matter that is no longer acceptable within a more modern society, such as women being shown only as a damsel in distress. Because of this, in order for the story to not be forgotten, it must be remade and altered to align with where the world is today.

Cette thèse s’inscrit dans le champ des études sur les fictions de la fin du monde. J’y explore la question suivante : pourquoi existe-t-il autant de romans et de films racontant la fin d’un monde, et si peu la fin du monde ? En effet, la plupart des fictions dites de « fin du monde » mettent en scène la menace d’une catastrophe évitée, ou une destruction partielle, ou encore un univers post-apocalyptique habité de survivants. L’anéantissement total et définitif de l’espèce humaine, quant à lui, constitue rarement le dénouement de ce type d’œuvres. Ce déséquilibre s’explique en partie par le fait que ces œuvres représentent davantage le renouvellement du monde que sa disparition. Mon hypothèse est que nombre de ces récits de la fin héritent d’un imaginaire, d’une structure, de thèmes, de motifs, etc., provenant du mythe du déluge tel qu’il s’est développé dans l’Antiquité (entre autres dans sa version biblique), lequel symbolise la refondation et la transmission, et non l’anéantissement. Dans le premier chapitre, je propose une exploration de différents concepts et théories permettant de mieux définir les romans et les films de la fin du monde : les dispositif et contre-dispositif de Giorgio Agamben ; la conception des mythes de René Girard (principalement pour les notions d’indifférenciation et de bouc émissaire) ; le décalage prométhéen de Gunther Anders ; le catastrophisme éclairé de Jean-Pierre Dupuy ; les deux raisonnements mythologiques opposés identifiés dans les récits antiques de la fin du monde par Christine Reungoat-Dumas. Dans le deuxième chapitre, j’étudie d’abord comment le thème de la transmission s’articule dans quelques mythes antiques du déluge, avant de proposer un canevas général des mythèmes constituants. À partir de cette délimitation, je procède ensuite à l’analyse de trois mythèmes (la crise indifférenciatrice ; l’abri ; le lâcher d’oiseaux) dans un corpus de romans et de films des 20e et 21e siècles. Cette analyse permet de faire ressortir l’importance du thème de la transmission (de gènes et de mèmes, donc de réplicateurs). La transmission reflète un besoin de transcendance qui définit, oriente, ou du moins colore, pratiquement toutes les œuvres de la fin du monde. Dans ce contexte, la littérature, objet de transmission, peut être appréhendée comme une « arche métaphorique ». Le troisième chapitre se concentre sur l’analyse d’une œuvre, la trilogie MaddAddam (Oryx and Crake ; The Year of the Flood ; MaddAddam) de Margaret Atwood. J’y avance que cette œuvre prend la forme d’une épopée, dans laquelle on assiste à la mise en scène de sa propre écriture. Cette mise en abyme démontre bien que la trilogie, tout en étant une œuvre de fin du monde, raconte également la naissance d’un nouveau monde : l’épopée intradiégétique qui s’y compose tente d’immortaliser une partie du passé et d’orienter le futur. La littérature, sous la forme de cette épopée, figure ainsi une arche qui relie les mondes pré-apocalyptique et post-apocalytique de l’œuvre d’Atwood. / This thesis falls within the field of studies pertaining to end-of-the-world works of fiction. In it, I examine the following question: why are there so many novels and films about the end of a world, and so few about the end of the world? Indeed, most of the so-called end-of-the-world fiction portrays the threat of averted catastrophe, a partial destruction, or a post-apocalyptic universe inhabited by survivors. The total and final annihilation of the human species, on the other hand, is seldom the outcome of this type of work. This imbalance is partly explained by the fact that these works represent the renewal of the world rather than its disappearance. My hypothesis is that many of these stories inherit their imagery, structure, themes, motifs, etc., from the flood myth as it developed in antiquity (notably in the biblical version), which symbolize refoundation and transmission, rather than annihilation. In the first chapter, I offer an exploration of different concepts and theories allowing to better define the novels and films dealing with the end of the world: the apparatus and counter-apparatus of Giorgio Agamben; the conception of myths by René Girard (mainly, the notions of indifferentiation and scapegoating); the Promethean shift of Gunther Anders; the enlightened catastrophism of Jean-Pierre Dupuy; the two opposing mythological reasonings identified in ancient end-of-the-world narratives by Christine Reungoat-Dumas. In the second chapter, I begin by studying how the theme of transmission is elaborated in some ancient flood myths, before presenting a general outline of constituent mythemes. I then proceed to analyze three mythemes (the crisis of indifferentiation; the shelter; the release of birds) in a body of novels and films from the 20th and 21st centuries. This analysis highlights the importance of the theme of transmission (of genes and memes, and therefore of replicators). The transmission reflects a need for transcendence which defines, orients, or at least colors, practically all the works dealing with the end of the world. In this context, literature, an object of transmission, can be understood as a “metaphorical ark”. The third chapter focuses on the analysis of the MaddAddam trilogy (Oryx and Crake; The Year of the Flood; MaddAddam) by Margaret Atwood. I suggest that this work takes the form of an epic, in which we witness the staging of its own writing. This mise en abyme clearly shows that the trilogy, while being a work about the end of the world, also tells the birth of a new world: the intradiegetic epic composed therein attempts to immortalize a part of the past and to shape the future. Literature, in the form of this epic, thus symbolizes an ark that connects the pre-apocalyptic and post-apocalyptic worlds of Atwood’s narrative.