The purpose of this work is to illuminate how white male hegemony over women and minorities is inscribed through the process of film representation. A critical interrogation of six film texts produced over the last decade yields pertinent examples of how the process of hegemonic negotiation works to maintain power for the ever changing modes of postindustrial masculinity. Through the process of crisis and recuperation the central male characters in these films forge new, more acceptable attributes of masculinity that allow them to retain their centrality in the narrative.