This work explores norms of dress design by the use of post internetaesthetics in mens underwear. The exploration of underwear is based onmethods formed to create a wider concept of how mens underwear couldlook like regarding shape, color, material and details. Explorations of stereotypical and significant elements of underwear suchas graphics and logotypes has been reworked to create a graphical identitybound to a brand. This is made to contextualize the work aiming to present new options andvariety in mens underwear rather than stating examples using symbols orstereotypic elements. In the making of the examples for this work the process goes front and back from digital to physical using different media to create compositions of color, graphic designs and outlines using transfer printer, digital print, and laser cutting machine.