Thesis (M. S.)--Oklahoma State University, 2005. / Vita. Includes bibliographical references (p. 60-67).

The purpose of this study is to examine the relationship between four proposed characteristics: organizational, individual, technological, and environmental, and retailers' and consumers' willingness to adopt mass customization. The sample of this study consists of 66 managers and 274 consumers. The researcher obtained seven findings from the hypotheses testing. The determinants of mass customization adoption were managers' technology and environmental characteristics, and consumers' individual, technology, and environmental characteristics. / A Thesis submitted to the Department of Textiles and Consumer Sciences in partial fulfillment of the requirements for the degree of Master or Science. / Fall Semester, 2005. / June 11, 2004. / Includes bibliographical references. / Susan S. Fiorito, Professor Directing Thesis; Jeanne Heitmeyer, Committee Member; Pushkala Raman, Outside Committee Member; Tonya Toole, Outside Committee Member.

As online markets grow and become increasingly competitive, customization is becoming recognized as an important tool to satisfy and retain e-commerce customers. By adopting customization, the apparel industry may have a greater potential than ever before of being successful in e-commerce. While previous studies have presented different observations about consumer responses toward online customization, no studies have clearly identified the key determinants and the path to build consumers' positive responses and future intentions toward online customization system for apparel. Thus, the purpose of this study was to explain consumers' acceptance of online customization for apparel by identifying factors that influence the future intention of using a customizing system and to investigate the relationships between the factors. The specific objectives of this study were 1) to determine whether two major determinants of the Technology Acceptance Model (TAM) are valid to explain consumer acceptance of online customization, 2) to investigate the role of trust in the acceptance of online customization for apparel, and 3) to investigate how complexity levels of apparel customization impact consumer perceptions of websites. A research model was constructed based on TAM and on the multi-dimensional trust model from Structural Equation Modeling (SEM) techniques. The model hypothesized the relationships between eight latent variables with a total of 37 indicators. An online survey was used to collect data based on respondents' experiences for customizing jeans in different complexity levels (high, medium, and low) of the shopping procedure. Three types of surveys were developed to present one shopping simulation in each survey. Samples were 300 female adults (100 for each survey) secured by random (nationwide) and quota sampling methods. A pilot test was conducted prior to performing the main study. The hypothesis was tested by AMOS 7.0 and the assumptions for SEM and descriptive statistics were analyzed by SPSS 15.0. Compared with the demographic characteristics of the nationwide population reported by the U.S. Census Bureau, the characteristics of the samples were younger and had a higher education and a slightly higher income. Little difference existed between the groups reported from the U.S. Census Bureau and this study in terms of the race and area distributions. Two latent variables were combined as one and seven indicators were dropped by Confirmatory Factor Analysis (CFA). Thus, overall model fit tests were based on seven latent variables and a total of 30 indicators. The initial model was not acceptable and was revised by adding a path from Perceived Ease of Use to Perceived Safety at first, and then by adding a path from Perceived Usefulness to Perceived Safety. Interestingly, the accepted model presented a negative relationship between Perceived Ease of Use and Intention, which is not consistent with previous studies. Additionally, the final model showed the importance of Perceived Safety which mediated the relationships between either Perceived Usefulness or Perceived Ease of Use and Trust. The older age group (over 40) indicated that the usefulness of a website with a low level of complexity is not significantly different from that of a website with a high level of complexity. The results suggested that TAM might be useful in identifying factors that influence consumer acceptance of online customization, but the interpretation needs to be different. This study also supported the need for extending variables for the TAM to explain consumer acceptance of online customization for apparel. Finally, this study provided a revised insight for antecedents of trust in initial relationships. Implications were suggested to marketers, followed by limitations and future research. / A Dissertation submitted to the Department of Textiles and Consumer Sciences in partial fulfillment of the requirements for the degree of Doctor of Philosophy. / Spring Semester, 2007. / March 28, 2007. / E-retailing, Customization, Apparel / Includes bibliographical references. / Susan S. Fiorito, Professor Directing Dissertation; Charles F. Hofacker, Outside Committee Member; Rinn Cloud, Committee Member; Pauline Sullivan, Committee Member.

Thesis (Ph. D.)--Virginia Polytechnic Institute and State University, 1991. / Vita. Abstract. Includes bibliographical references (leaves 164-173). Also available via the Internet.

Pricing strategy plays an important role in retail competitiveness. This research is a systematic enquiry into the choice of pricing strategy by mass merchandisers, reviewing whether everyday low pricing (EDLP) or discounting (known as high low pricing or HLP) is more effective, and making recommendations on how pricing can be used to support competitive advantage within the mass merchandise sector. Through measurement of consumer perceptions and analysis of financial and transactional data, key observations are made about the consumer response to retail pricing strategy. A variety of managerial implications are drawn from the results and suggestions for future research are offered.

Pricing strategy plays an important role in retail competitiveness. This research is a systematic enquiry into the choice of pricing strategy by mass merchandisers, reviewing whether everyday low pricing (EDLP) or discounting (known as high low pricing or HLP) is more effective, and making recommendations on how pricing can be used to support competitive advantage within the mass merchandise sector. Through measurement of consumer perceptions and analysis of financial and transactional data, key observations are made about the consumer response to retail pricing strategy. A variety of managerial implications are drawn from the results and suggestions for future research are offered.

En base al constante crecimiento del mercado de videojuegos, diversas marcas buscan incorporar estrategias para diferenciarse del resto y poder potenciar la intención de compra de las personas en su beneficio, tal como las tiendas Phantom y Lawgamers, quienes buscan obtener la mayor cantidad de ventas posibles. Por tal motivo, la presente investigación tiene como finalidad encontrar la relación entre las variables de los elementos del windows display e intención de compra de videojuegos en Centros Comerciales en mujeres aficionadas de Lima Metropolitana. Así mismo, el trabajo de investigación busca responder a la pregunta de investigación formulada, la cual debate acerca de cuál de los elementos del windows display son más influyentes en la intención de compra y, así responder la hipótesis propuesta, la cual menciona que el sticker o la estatua tienen mayor influencia en la intención de compra. Además, esta investigación esta compuesta por una parte cualitativa y cuantitativa, la cual es de tipo correlacional porque se busca comprobar la relación de una variable con otra y con técnica mixta. Así pues, los resultados obtenidos de la investigación revelaron que el sticker y la estatua no son los elemento del windows display que más influyente en la intención de compra en el público objetivo. Por otro lado, el windows display cuenta con otros elementos, los cuales fueron jerarquizados según su grado de importancia, siendo los más importantes producto, color, sticker, iluminación y estatua. Por ultimo, se pudo concluir que el producto es el elemento del windows display que más influyente en la intención de compra en el público objetivo. / Based on the constant growth of the videogame market, several brands seek to incorporate strategies to differentiate themselves from the rest and to maximize the intention of people to purchase on their benefit, Stores like Phantom and Lawgamers, who seek to obtain as much sales as possible. For this reason, the purpose of this research is to find the relationship between The variable elements of windows display and the intention of buying videogames in shopping centers for amateur women in Metropolitan Lima. Likewise, the research work seeks to answer the question formulated, that discusses which of the elements windows display are most influential in the purchase intention and, answer the proposed hypothesis, which mentions that the sticker or the statue have a greater influence on the purchase intention. In addition, this research is composed of a qualitative and quantitative part, which is correlated because it seeks to verify the relationship of one variable with another and with mixed media. Thus, the results obtained from the investigation revealed that the sticker and the statue are not elements of the windows display that most influential in the purchase intention in the target audience. On the other hand, the windows display has other elements, which were ranked according to its importance, being the most important product, color, sticker, lighting, statue. Finally, it can be concluded that the product is the element of the windows display that is the most influential in the purchase intention in the target audience. / Trabajo de investigación

<p>How the distributor uses merchandising to sell his own products?</p>

<p>Dissertation about how the distributor uses the different strategies of merchandising to sell his products in the point of sales.</p>

How the distributor uses merchandising to sell his own products?