The aim of this work is to create a concept that should strenghthen competitiveness of the company based on analyses of microeconimic and macroeconomic elements. This work further deals with evaluation of the current situation of company Brewery Černá Hora a.s. in the world of small and average breweries. Theoretical part describes knowledge about competitiveness and its strengthening. In practical part are these knowledge put in use. This work examines competitiveness of the company based on analysis of microeconimic and macroeconomic elements. Outputs from these analyses are used to create a concept, that should help the company increase the competitiveness.

Submitted by ELISA ANDRADE (elisajunqueira@gmail.com) on 2015-12-18T12:17:44Z No. of bitstreams: 1 dissert elisa junqueira.pdf: 17066532 bytes, checksum: af02d06d090ce64f869944266d514648 (MD5) / Approved for entry into archive by GILSON ROCHA MIRANDA (gilson.miranda@fgv.br) on 2016-01-05T12:26:12Z (GMT) No. of bitstreams: 1 dissert elisa junqueira.pdf: 17066532 bytes, checksum: af02d06d090ce64f869944266d514648 (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2016-01-06T11:22:46Z (GMT) No. of bitstreams: 1 dissert elisa junqueira.pdf: 17066532 bytes, checksum: af02d06d090ce64f869944266d514648 (MD5) / Made available in DSpace on 2016-01-06T11:23:01Z (GMT). No. of bitstreams: 1 dissert elisa junqueira.pdf: 17066532 bytes, checksum: af02d06d090ce64f869944266d514648 (MD5) Previous issue date: 2015-05-25 / This paper seeks to examine elements that have impact in the profitability of companies who have benefited with BNDES’ program focused on developing Brazilian’s software and IT services industry. The analysis of profitability pervades a number of studies in Brazil and abroad and is of utmost importance for constructing effective public policies. The criteria for the evaluation included different microeconomic aspects, like accounting information, employment, companies’ location and operating segment, among others, using panel data method. Among the results obtained, one can highlight the positive impact of employee's school background, former year’s profitability, the greater return of smaller firms when compared to bigger ones. Companies focused on hardware showed lower profitability, as did the ones with more employees. Evidence also suggested that signing a financing contract with the Brazilian Development Bank (BNDES) decreased companies’ profits, which were later benefited, as of implementing the project. / Este estudo objetiva analisar fatores que impactam a lucratividade de companhias beneficiadas com o Programa para Desenvolvimento da Indústria Nacional de Software e Serviços de TI – BNDES PROSOFT. A análise da lucratividade permeia diversos estudos no país e no exterior e é de suma importância para a realização de políticas públicas de qualidade. Para a avaliação, foram elencados diferentes aspectos microeconômicos, incluindo informações contábeis, de emprego, localização da empresa, segmento de atuação, entre outros, utilizando a metodologia de dados em painel. Dentre os resultados obtidos, pode-se destacar o impacto positivo do nível da escolaridade da equipe, lucratividade observada no exercício anterior, maior retorno das empresas menores frente às de maior porte. Houve penalidade no lucro daquelas companhias voltadas para fabricação de hardware, com equipes maiores. Constatou-se, também, um decréscimo no lucro de empresas no ano em que contrataram financiamentos com o BNDES, estas que foram posteriormente beneficiadas, no momento da implantação do projeto.

This dissertation thesis is focused on the microeconomic analysis of public policy in the Czech Republic. It consists of three parts, the first two parts deal with the analysis of tax policy; the third part of this thesis is focused on inflation differentials. The first chapter deals with the analysis of value added tax. The rates of value added tax (VAT) have recently changed in the Czech Republic, and I simulate the impact of these reforms. They are an example of changes in indirect taxes that change the prices of goods and services, to which households can respond by adjusting their expenditures. I first estimate the behavioural response of consumers to price changes in the Czech Republic by applying a consumer demand model of the quadratic almost ideal system (QUAIDS) on the basis of the Czech Statistical Office household expenditure and price data for the period from 2001 to 2011. I derive estimates of own- and cross-price and income elasticities for individual households. I then use these elasticities to estimate the impact of the changes in VAT rates that were proposed or implemented between 2011 and 2013, on households' quantity demanded and government revenues. One of the main findings is that the estimated increases in government revenues that take the consumer responses into account are...