The Covid-19 pandemic broadly affected the world together with the phenomena of digitalization, which quickly accelerated during the pandemic. This led to people working more from home (also called WFH or telework) or in a hybrid mix, which has workers reporting different opinions on the preferences for working at home or the office (Alexander et al., 2020). This change meant that managers and companies needed to rethink the structure of the organization and the effect of WFH or hybrid work form, to fit the preferences of the personnel and its productivity. Previous research shows that household characteristics have a significant impact on workplace preference. As Hill et al. (2003) reported that there were blurred lines between work and home life when working from home. The main purpose of this study was to find the factors that lead employees to prefer working from home or the office. This was done through the research question ”What are the factors which lead people to prefer working from home or at the office,  and how do these factors differ between Generation X and millennials?”. This study was done with a deductive approach for the qualitative research and consists of a cross-sectional design with a restrictive time frame. Interviews were conducted with ten participants, including five participants from the generation of millennials born between 1981-1996 and the other five from Generation X born between 1965-1980 (Kagan, 2021). These interviews were semi-structured, followed by a thematic analysis method to analyze the collected qualitative primary data The coded data were analyzed relating to the research question. However, this study was conducted with participants from Svealand, Sweden and it can be disputed whether this sample is large enough and whether this region can represent the whole of Sweden.   Further, the results of this study found that the main factors behind workplace preference, common to both generations, were the organizational factor and job characteristics which includes the support from the organizations in form of equipment, training, digital tools together with the nature of the tasks and the possibility to do them at home. This is significant since earlier research predominately discusses household characteristics and accommodating working-home life balance, which was a weak factor in this study.

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This research study aims to investigate the perceptions of millennials towards Chatbot and their purchase intentions in the fashion industry. The study explored how chatbots are perceived by millennials, and how these perceptions influence their purchase intentions. To achieve this, the study used a quantitative approach. The data was collected through an online survey, which was distributed to a sample size of 183 millennials. According to the findings, perceived trust is a strong predictor of purchase intention, on the contrary, perceived enjoyment and perceived ease of use are not. The analysis revealed that customers' perceived trust in Chatbots plays a critical role in favorably affecting their purchase intention. Finally, we suggested that further research explores the potential of chatbots as a marketing tool for fashion brands. This could involve investigating the impact of chatbots on customer engagement, satisfaction, and loyalty, as well as exploring the various design and functionality features that could be implemented to enhance the chatbot experience for consumers.

Dagens tillgång till information från världen över har lett till att konsumenter kan bevittna och ifrågasätta konsekvenserna av företagens agerande på ett sätt som tidigare inte var möjligt. Det har i sin tur ökat konsumenternas press på företagen att ta ansvar och nyttja deras makt till positiv samhällspåverkan. I takt med denna ökad press från konsumenterna har allt fler företag börjat ge sig in i samhällsdebatter som de tidigare undvek och således växte ett nytt fenomen fram – varumärkesaktivism. Varumärkesaktivism innebär att varumärken tar publik ställning i kontroversiella frågor för att uppnå verklig förändring i något som oftast ligger utanför dess egna verksamhet.  Denna studie syftar till att beskriva millennials och centennials attityder till varumärkesaktivism i Sverige samt huruvida attityderna skiljer sig åt generationerna emellan. Genom att använda en väletablerad modell för attityder: ABC-modellen, har vi fått förståelse för hur de två generationernas attityder är uppbyggda och kan beskrivas. Tidigare forskning inom attityder har kompletterats med generationsteorin samt den något begränsade tidigare forskningen inom varumärkesaktivism, för att kunna utföra studien och därigenom besvara studiens frågeställning:  Vilka attityder har millennials och centennials gentemot varumärkesaktivism?  För att besvara frågeställningen genomfördes studien med en kvantitativ metod, där en enkät utformades och fördelades på sociala mediet Facebook. Via flertalet oberoende grupper nådde vi ut till sammanlagt 416 respondenter som valde att deltaga i vår enkätundersökning. I enkäten fick respondenterna ta ställning enligt en femgradig skala till olika påståenden som omfattar deras attitydkomponenter enligt ABC-modellen. Den insamlade empirin bearbetades därefter i statistikprogrammet SPSS och analyserades sedan med hjälp av den teoretiska referensramen. Resultatet mynnade ut i flertalet slutsatser. Först och främst visade det sig att båda generationernas attityder kunde beskrivas som övervägande positiva. Utöver det visade det sig även att både millennials och centennials attityder främst är uppbyggda av känslor, före beteendeintentioner och upplevd kunskap. Vidare fann vi dock inga signifikanta skillnader mellan generationernas sammanvägda attityd. Däremot upptäcktes en signifikant skillnad i en av attitydkomponenterna, vilket innebar att centennials uppvisade mer positiva känslor än millennials. Slutligen fann vi även att kvinnor och mäns attityder signifikant skiljer sig åt genom att kvinnor har en mer positiv attityd än män, samt att kvinnors attityder är mer uppbyggda av känslor och beteendeintentioner medan männens attityder mer utgörs av upplevd kunskap.

Using a grounded theory approach, this study examines the reasons why Millennials from conservative Christian backgrounds stop attending church. The purpose is to understand why attendance attrition is at an all time high for those in the Millennial generation, ages 18 to 29. Data from 18 semi-structured interviews with former attendees demonstrate that this phenomenon is not due to a simplistic list of reasons but is actually a result of a complex development involving varying interrelated processes. The primary processes at work are cognitive and spiritual disconnection and disengagement for personal wellbeing

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Purpose: The primary purpose of this research was to explore individuals born in the millennial generation’s likelihood of using telehealth and virtual office visits as a replacement for face to face provider interactions. The secondary purpose was to examine the feasibility and access of treatable conditions and ailments in a virtual environment. Methods: A literature review exploring millennials and telehealth was performed using various databases with search terms combined to include: ‘millennials*’, ‘telehealth*’, ‘telemed*’, ‘finance*’, ‘primary care*’, ‘healthcare*’, ‘health knowledge*’, ‘literacy*’, ‘education*’, ‘misinformation*’. The data was conformed into tables that synthesized the relationship between the millennial generation and their access to telehealth and virtual office visits. Results: An initial search of literature returned 72 articles that met search criteria. In total, 10 articles were chosen for synthesis and relevance to the topic. After further review, a total of 10 articles were chosen for synthesis and relevance to the topic. The results suggest the use of telehealth as a virtual office visit in place of face to face interaction have limited applications at this time. The severity of conditions used by millennial’s for telehealth ranged from mild symptomatic conditions, such as the common cold, to moderate symptomatic conditions, such as sore throat and gastrointestinal discomfort. Millennial populations are more likely to use telehealth and virtual office visits based on their increased proficiency and use of technology; however this does not translate into actual use of technology for health-related conditions. Millennials likelihood of embracing telehealth and virtual office visits is related to convenience and timeliness of care, as well as trust in the provider established through web-based reviews and ratings offered by other telehealth users. Cost is not as beneficial as originally anticipated. Factors regarding safety and privacy through mobile applications and online portals are untested.

Suicide is a growing public health problem, and the 12th leading cause of death overall in the United States. Past research has been conducted on individuals who screen positive for suicide to determine risk factors and suicide patterns across age groups. However, limited little research has been conducted on individuals that screen positive for suicide risk in an emergency department setting. Through the use of a longitudinal, secondary dataset from the Florida Implementation of the National Strategy for Suicide Prevention Project, the relationship between alcohol and drug use and generation (Baby Boomers, Generation X, and Millennials), age, and living status was analyzed in adults (25+) who screened positive for suicide risk in the emergency department. Omnibus chi-square statistics and adjusted standardized residual analyses were used to assess differences in alcohol and drug use amongst generations, age groups, and living statuses. Results indicated significant differences between alcohol, opioid, and amphetamine use and frequency among individuals living with family and in unsheltered environments and marijuana use in Generation X and Millennials. Limitations include sample size and self-reported measures of frequency and usage of drugs and alcohol, which warrant future studies to expand upon these findings.

This study aims at examining BNPL's influence on millennials buying behavior on fashion products and how it affects their consumption of apparel. As BNPL increasingly gains ground in e-commerce as a payment method, that is highly used because of the kind of functionality it provides to both brands and consumers in particular. Consumers, especially millennials are seen attracted to this payment method as it provides benefits that the traditional payment method lacks. Further, this study examines how these consumptions influenced by BNPL align with environmental sustainability. In order to fulfill the aim of this study, semi-structured interviews were conducted with ten female millennials from Sweden. The collected data were analyzed using thematic analysis. While the study followed an interpretive approach in order to acquire a deeper understanding of the millennial’s buying behavior and consumption. The findings show some main aspects that influence millennials to buy apparel products with the BNPL scheme. The aspects are familiarity and trustworthiness, transparency, and innovativeness which have influenced variety-seeking, impulse buying, brand loyalty, and dissonance-reducing behaviors. Meanwhile, ease of use, price sensitivity, and enticing dimension influence consumption through shopping practices and consumption patterns. However, there is a misalignment of these consumptions with environmental sustainability due to the knowledge of sustainability and the gap that existed in their attitude and behavior.

The state of the economy has brought changes in the construction industry creating a more competitive employment environment in the construction industry as well as an increase in project requirements due to complexity, duration of work, fewer employees to do the work, and the type of projects being undertaken.  These changes have created an increased need for managers to possess both technical skills and also emotional competencies.  Employers are now seeking to hire individuals who exhibit emotional competencies and other soft skills, such as empathy, verbal communication and relationship building. Soft skills improve the development and maintenance of relationships among the diverse group of professionals necessary to complete projects.  With the construction industry being nomadic in nature, the ability to develop and maintain relationships can be especially important. Employers are placing more emphasis on these soft skills when evaluating potential hires and starting salaries. With these changes comes the realization that students seeking to gain employment in the industry need to have a competitive edge.  While soft skills are critical for students graduating from construction focused programs, opportunities to learn and enhance these skills are not always available within the curriculum. The majority of students graduating from college programs today are part of a generation referred to as Millennials"a generation differing greatly from those that have come before them. For Millennials to gain a competitive edge and maximize employment opportunities, they must first have an understanding of what the industry perceives students need to be successful in the industry.  Program curriculums must also find a way to produce students that offer more than just technical knowledge to employers.  This is not always possible within existing programs trying to meet the demands of accreditation requirements within the credit hours required.  One option construction focused programs could consider to incorporate opportunities for students to gain a competitive edge would be through the mandatory participation of a structured internship experience. This research sought to address these issues and offer insight into what characteristics industry felt were necessary for student success.  The work also sought to establish whether students had an understanding of these characteristics and whether they felt they were strong or deficient in these areas.  The research also identified the role internships played in current accredited construction focused programs and whether student participation in internships had an impact on their understanding of the characteristics required to be successful in the construction industry. / Ph. D.