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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Big idea patterns of the advertising creative process

Lindsay, Cabe Erin 11 July 2011 (has links)
The analysis of creative processes reveals that there are behaviors, techniques, and resources that have proven to be indispensable when embraced by advertising creatives in order to achieve big ideas. There are specific behaviors that clearly define successful creatives, and there are techniques and resources that creatives commonly use to arrive at big ideas. Some of these behaviors, techniques, and resources are well-known and time-tested, while others are proposed here for the first time, backed by research. This report aims to improve the productivity of creativity. / text
Advertising
Creative
Creativity
Patterns
Behaviors
Techniques
Resources
Brainstorming
Mind mapping
Big idea
Campaign
Copywriter
Art director
Creative director
Freelancing
Integrated marketing communications
IMC

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