With the development and growth of mobile technologies, mobile phones enable users to perform a number of different tasks with their devices: from sending simple text messages, checking e-mails and browsing the internet, to running elaborated applications. Nowadays, the mobile phone platform creates great opportunities for businesses, especially due to its capabilities and population coverage: the number of mobile subscriptions approaches global population figures. In order to explore such opportunities, most banks have already launched their mobile applications and/or re-designed mobile version of their websites. One of the benefits of using mobile banking is the possibility for users to carry out bank transactions, such online payments or transfers, at anytime and anywhere. Expectations for the adoption of mobile banking were high; however, it represents about 20% of mobile phone users at the present. One factor has been recognised as being a strong reason for users not to adopt mobile banking: their concerns about security. This dissertation focuses on the relationship between the trust users have in mobile banking and the security risks that the use of mobile devices potentially pose. A questionnaire was created in order to gather users’ perception of security about mobile banking, and its results compared with recognised security issues.

Nesta dissertação são investigados os fatores que influenciam a adoção de inovações com base na proposta e aplicação de um modelo integrativo dentro do contexto de adoção do mobile banking. Para tanto, foram utilizados modelos consagrados de teorias de adoção de inovações e tecnologias e de previsão de comportamentos, considerando atitudes e intenção em relação ao comportamento, modelos estes aplicados de maneira integrada por alguns autores. Buscou-se então a proposição de um modelo que proporcionasse uma explicação mais aprofundada dos fatores antecedentes à adoção de uma inovação, e que também possibilitasse o estudo da relação entre esses fatores. Adicionalmente, comparou-se os fatores influenciadores de adoção de mobile banking, entre usuários e não usuários do serviço, de forma a identificar diferenças no processo de adoção entre os dois grupos. As principais contribuições desta dissertação são a identificação dos fatores mais importantes no processo de adoção do mobile banking e suas relações, e a proposição uma linha de pesquisa para estudos científicos sobre serviços móveis, área que tem obtido grande interesse dos pesquisadores. O método de coleta de dados utilizado nesta dissertação foi baseado em survey com questionários autoadministrados pela internet. Em relação à análise dos resultados, optou-se pelo uso do mínimo quadrado parcial (Partial Least Squares ou PLS) para a obtenção não apenas das relações dos construtos independentes e dependentes, mas também das relações existentes entre todos os construtos do modelo proposto. Destaca-se por fim que o modelo proposto possibilita a explicação elevada da proporção da variância do construto intenção, obtendo-se diferenças significativas entre os padrões de adoção de usuários e não usuários de mobile banking. Estes resultados possibilitam um avanço de um modelo teórico, para o delineamento de uma linha de pesquisa para futuros estudos sobre a adoção de serviços oferecidos por meio de telefone celular. / In this Project, factors that influence innovations adoption are investigated based on an integrative model applications proposal within mobile banking adoption context. Therefore, consecrated theoretical models, widely applied on innovation and technology adoption theories and behavior predicting based on attitudes and intentions towards a behavior, are considered integrated as previously proposed by some authors. In addition, the project proposes a model that allows a deeper investigation on antecedents factors towards innovation adoption and also studies existents relations within these factors. Furthermore, mobile banking users and non users adoption influence factors were compared targeting to investigate possible difference among the two groups. This projects main contributions are the identification of the most relevant factors within mobile banking adoption process and these factors relations among themselves and the proposition of a research line for scientific studies on mobile services adoption, area that has obtained great interest from researchers. Data collection method used in this project was based on the survey method with self administrated questionnaires over the internet. For data analysis, Partial Least Square (PLS) method was used to identify relations not only within independent and dependent constructs but also within all constructs in the proposed model. To sum up, the proposed model offers a high variance explanation of the intention construct, offering significant differences among mobile banking users and non users adoption patterns, considering a theory model that allows the possible definition of a research line for future research on adoption of services offered via a mobile phone.

Customers' use of digital banking has reshaped traditional banking, and senior level bank executives must know how to leverage this innovation to improve customer service to increase profitability. Using the technology acceptance model as the conceptual framework, the purpose of this multiple case study was to explore effective digital banking strategies that senior level executives used to improve customer service to increase profitability. The target population for this study included senior-level executives from 3 banks in Mauritius possessing successful development and implementation experience in digital banking strategies to improve customer service. Data were collected through semistructured interviews and organizational documents, which were analyzed in accordance with Yin's 5-phase data analysis process consisting of pattern matching, explanation building, time-series analysis, program logic models, and cross-case synthesis. The use of member checking and methodological triangulation increased the trustworthiness of data interpretations. Three themes emerged from the analysis of data: use of mobile strategies to migrate customers to digital banking, challenges to migrate customers to digital banking, and digital banking innovation. The implications of this study for positive social change include improving convenience to customers; promoting green banking; and providing easy access to banking to the poor, those with physical disabilities, and those living in remote and rural areas.

Bankindustrin är ett typiskt exempel på en industri som har tjänat otroligt mycket på information- och kommunikationsteknologiapplikationer. Dessa applikationer tar formen av Internet-baserad banktjänst, som inkluderar transaktioner av värdepapper, kontouppgifter, presentation av räkningar och betalningar samt transfereringar mellan konton och individer. Mobila banktjänster är den naturliga förlängningen av dessa typer av tjänster. Med utvecklingen av digitala trådlösa teknologier, som mobiltelefonen, är mobil Internettillgänglighet nu förverkligad. Denna uppsats undersöker den förändrande miljön i finansindustrin som uppkommit till följd av informationteknologier, och vidare de strategiska affärsmässiga överväganden som måste göras inom detta område. En kvalitativ fallstudie ansågs vara den mest givande metoden att använda i vår forskning. Genom att undersöka marknade, genom att skicka ut en väl strukturerad enkät till tre av de största svenska bankerna (Nordea, SEB och Handelsbanken), med relevanta intervjufrågor angående deras involvering i mobila banktjänster, kunde deras potential avgöras. Intervjuerna utfördes sedan via telefon. Vi drar slutsatsen att för att bli konkurrenskraftig i dagens värld av avancerade teknologier, är det avgörande att finansiella instutitioner positionerar sig genom att använda sig av sådana applikationer. Banker har de nödvändiga kapitaltillgångarna som krävs för att göra betydande investeringar i teknologisk infrastruktur. Om de inte hade anpassat sig till teknologier som bankomater, kreditkort, telefoner och Internet, skulle de lätt ha kunnat exkluderas från marknaden. Det är troligt att mobila banktjänster kommer att ha samma inverkan. / The banking industry is a typical example of an industry that has benefited tremendously from applications of information and communication technologies. These applications take their form in Internet-based banking, including transactions for equities trading, account enquiry, bill presentment and payments as well as transfers between accounts and people. Mobile banking is the natural extension of these kinds of services. With the development of digital wireless technologies, such as the mobile phone, mobile Internet access is now enabled. This thesis examines the changing landscape of the financial industry due to information technologies and the strategic considerations of mobile banking from a business perspective. For us a single case study with a qualitative approach has been seen as the most rewarding method to apply in our research. By investigating the market, through sending out a well-structured survey to three of the major Swedish banks (Nordea, SEB and Handelsbanken), with relevant interview questions on their involvement in m-banking, their potential could be distinguished. The interviews were then conducted over the phone. We conclude that in order to achieve a competitive edge in today’s world of advanced technologies, it is crucial that financial institutions position themselves in deploying these applications. Banks have the necessary capital assets in order to make significant invest-ments in technology infrastructure. Without having adapted themselves to technologies such as ATMs, credit cards, phones and the Internet, they would easily have been excluded from the market. It is likely that mobile banking will have the same impact.

This thesis presents the results from work with three prototypes that use Near Field Communication technology to provide secure contactless mobile nancial services on mobile phones.

<p>Bankindustrin är ett typiskt exempel på en industri som har tjänat otroligt mycket på information- och kommunikationsteknologiapplikationer. Dessa applikationer tar formen av Internet-baserad banktjänst, som inkluderar transaktioner av värdepapper, kontouppgifter, presentation av räkningar och betalningar samt transfereringar mellan konton och individer.</p><p>Mobila banktjänster är den naturliga förlängningen av dessa typer av tjänster. Med utvecklingen av digitala trådlösa teknologier, som mobiltelefonen, är mobil Internettillgänglighet nu förverkligad.</p><p>Denna uppsats undersöker den förändrande miljön i finansindustrin som uppkommit till följd av informationteknologier, och vidare de strategiska affärsmässiga överväganden som måste göras inom detta område.</p><p>En kvalitativ fallstudie ansågs vara den mest givande metoden att använda i vår forskning. Genom att undersöka marknade, genom att skicka ut en väl strukturerad enkät till tre av de största svenska bankerna (Nordea, SEB och Handelsbanken), med relevanta intervjufrågor angående deras involvering i mobila banktjänster, kunde deras potential avgöras. Intervjuerna utfördes sedan via telefon.</p><p>Vi drar slutsatsen att för att bli konkurrenskraftig i dagens värld av avancerade teknologier, är det avgörande att finansiella instutitioner positionerar sig genom att använda sig av sådana applikationer. Banker har de nödvändiga kapitaltillgångarna som krävs för att göra betydande investeringar i teknologisk infrastruktur. Om de inte hade anpassat sig till teknologier som bankomater, kreditkort, telefoner och Internet, skulle de lätt ha kunnat exkluderas från marknaden. Det är troligt att mobila banktjänster kommer att ha samma inverkan.</p> / <p>The banking industry is a typical example of an industry that has benefited tremendously from applications of information and communication technologies. These applications take their form in Internet-based banking, including transactions for equities trading, account enquiry, bill presentment and payments as well as transfers between accounts and people.</p><p>Mobile banking is the natural extension of these kinds of services. With the development of digital wireless technologies, such as the mobile phone, mobile Internet access is now enabled.</p><p>This thesis examines the changing landscape of the financial industry due to information technologies and the strategic considerations of mobile banking from a business perspective.</p><p>For us a single case study with a qualitative approach has been seen as the most rewarding method to apply in our research. By investigating the market, through sending out a well-structured survey to three of the major Swedish banks (Nordea, SEB and Handelsbanken), with relevant interview questions on their involvement in m-banking, their potential could be distinguished. The interviews were then conducted over the phone.</p><p>We conclude that in order to achieve a competitive edge in today’s world of advanced technologies, it is crucial that financial institutions position themselves in deploying these applications. Banks have the necessary capital assets in order to make significant invest-ments in technology infrastructure. Without having adapted themselves to technologies such as ATMs, credit cards, phones and the Internet, they would easily have been excluded from the market. It is likely that mobile banking will have the same impact.</p>

Magistro baigiamasis darbas yra skirtas: pristatyti naują bankų veiklos kryptį - tiekiamas elektroninės bankininkystės paslaugas, nustatyti šių paslaugų paplitimo priežastis užsienyje ir palyginti su Lietuvos bankų elektroninės bankininkystės paslaugų išsivystymo lygiu bei, remiantis Lietuvos bankų oficialiomis prognozėmis, numatyti galimas šių paslaugų vystymosi tendencijas mūsų šalyje. Darbe akcentuojama, kad nauja vykdoma veikla bankams teikia ne tik naudą, bet ir lemia naujų rizikų atsiradimo galimybes, kurias banko specialistai privalo nuolat vertinti ir efektyviai valdyti tam, kad užtikrintų sėkmingą teikiamų paslaugų plėtrą. Atliktų apklausų (banko vartotojų ir darbuotojų, kurių darbas tiesiogiai susijęs su šių paslaugų tiekimu) rezultatai leido nustatyti vyraujančias priklausomybes, susijusias su elektroninės bankininkystės paslaugų naudojimu Lietuvoje ir parodė, kad banko paslaugų vartotojai pirmenybę teikia patogumui (funkcionalumui) ir saugumui (technologiniam faktoriui), o patys bankai, kuriant naujus arba tobulinant sukurtus produktus, orientuojasi būtent į šiuos du minėtus veiksnius. / The master work is designed: to represent a new bank activities direction – the supplying of electronic banking services, to estimate the spread reasons of these services abroad and to compare it with Lithuanian electronic banking development level and as a keystone, to foresee the potential pace of it future in our country, were used Lithuanian official bank forecasts. In work is emphasized, that the new movement of bank actions brings not only benefits, but also destines new uprising risks, which bank experts must always qualify and effectively manage, in order to vouch a successful services expansion. The results of two performed inquiries (of bank consumers and workers, who are directly linked with such services providing) allow to set mainstreams, which reflect electronic banking usage among Lithuanian citizens and show, that bank customers give preferences to service convenience (functional dimension) and security (technological factor), and when banks create new or improve existed products, they precisely follow up these two mentioned forces. Theoretical and practical analyse conclusions allow to maintain that, the interest of electronic banking customers, it positive evaluation and growing trust together will initiate it growth in future. Is identified that, service convenience, function and security can’t be guaranteed only by investments in reference technologies. The convenience and precise of electronic banking services give opportunity to banks to expand market... [to full text]

This thesis presents the results from work with three prototypes that use Near Field Communication technology to provide secure contactless mobile nancial services on mobile phones.

This dissertation explores the conditions and the extent to which innovations, by both users and by firms, can originate in developing countries and diffuse to the rest of the world. The primary setting for these studies is the mobile financial services industry. Additionally, this dissertation looks at the overall significance of user innovation at the country level in order to discern drivers of user innovation diffusion. Finally, it investigates implications for innovation policy. These topics are addressed in three studies. The first study examines two main research questions. First, to what extent can users play a role in innovation in developing countries? Second, what is the global relevance and diffusion of innovations that originate in developing countries? This study finds that users pioneered over half of mobile financial services and that 85% of the services originated in developing countries. A comparison between all innovations in this industry shows that user innovations diffuse at more than double the rate of firm innovations. Additionally, three-quarters of the innovations that originated in developing countries diffused to OECD countries. This study also proposes a new methodology to analyze the sources of service innovations, which can be used in future research. The second study tries to answer the following research question: Under what conditions can industries emerge in the economic ‘South’? In addition, what firms are successful at entering in the South? This study uses a hand-collected dataset from the mobile financial services industry. We find that latent demand is an important driver for firm entry in developing countries, as is market share. Furthermore, previous entry in the industry leads to industry-specific knowledge accumulation, which spills over within firms and increases the likelihood of subsequent entry into other countries. The third study examines the characteristics of diffusion of user innovations using data from a large-scale national survey conducted in Portugal. It looks at differences between market and non-market channels of diffusion for professional-user innovators as well as end-user innovators. The main findings are that although most user innovators are willing to share their innovations for free, they do not actively inform other people about their solutions, which negatively affects diffusion. Furthermore, this research concludes that professional-user innovators are significantly more likely to protect their intellectual property than end-user innovators, which increases the likelihood of commercialization of the innovation.

The purpose of this study is to investigate and explain the underlying factors that contribute to the creation of loyalty within the area of mobile banking, and their relative importance. The study is limited to the Swedish market and members of the millennial generation. To acquire the wanted primary data, this study adopted a survey strategy, where responses from 153 current and former university students were collected. Following the survey, an exploratory factor analysis was conducted, and ultimately a multiple linear regression analysis to reveal what factors that predicts loyalty. Findings show that Relationship Quality (Commitment/Satisfaction/ Trust) has a positive impact on mobile banking loyalty and is thestrongest determinant. A lower level of Perceived Risk also has a positive impact on mobile banking loyalty. A Net Promotor Score of 1.4 percent indicate low loyalty among millennial mobile banking customers. This study contributes to the bank marketing theory by being one of the first studies that investigate which factors that directly influence loyalty among mobile banking customers. Since millennials is the next working generation it is crucial for banks to understand how loyalty in this generation is created. As the study is focused on Swedish millennials, applicability to the general population is limited.