Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-11-13T19:08:33Z No. of bitstreams: 1 MatheusFerrazPetrovichPereira_DISSERT.pdf: 7599703 bytes, checksum: c6ad3926e457aea80e0a7249aa0c4f9d (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-11-21T00:21:48Z (GMT) No. of bitstreams: 1 MatheusFerrazPetrovichPereira_DISSERT.pdf: 7599703 bytes, checksum: c6ad3926e457aea80e0a7249aa0c4f9d (MD5) / Made available in DSpace on 2017-11-21T00:21:48Z (GMT). No. of bitstreams: 1 MatheusFerrazPetrovichPereira_DISSERT.pdf: 7599703 bytes, checksum: c6ad3926e457aea80e0a7249aa0c4f9d (MD5) Previous issue date: 2017-08-04 / Limita??es ?ticas, legais e t?cnicas comprometem estudos da anatomia humana. Vieria et al (2013) e Marrey Neto (2006) evidenciam que o alto custo de manuten??o, a dificuldade em se obter corpos e o risco que materiais de conserva??o apresentam ? sa?de daqueles que frequentam laborat?rios anat?micos configuram-se como entraves ao estudo de anatomia pelos m?todos tradicionais. Ainda, a an?lise do cen?rio a partir de di?logos com profissionais da ?rea, identificou que modelos anat?micos sint?ticos por vezes n?o t?m o realismo desejado para determinadas aplica??es. ? dentro desse contexto que se insere o projeto de pesquisa centrado no desenvolvimento de solu??es para capacita??es e diagn?sticos na ?rea da sa?de a partir de processos de prototipagem. Com o objetivo de transbordar a idea??o para o mercado, o projeto foi fundamentado na metodologia do Design Thinking . A fim de entender a rela??o dos indiv?duos com o problema, foram conduzidas entrevistas embasadas no Canvas de Proposta de Valor, e a convers?o do problema em neg?cio fez-se utilizando o Canvas de Modelo de Neg?cios. Com o prop?sito de validar as propostas elaboradas foram desenvolvidos tr?s produtos para avalia??o por parte de clientes e profissionais da ?rea. A partir de retorno recebido, p?de-se concluir que as linhas de produto e servi?o propostas t?m ader?ncia ao mercado e representam uma potencial inova??o na forma de lecionar, praticar, planejar e conduzir procedimentos na ?rea da sa?de. / Ethical, legal, and technical limitations compromise the studies of human anatomy. Vieria et al (2013) and Marrey Neto (2006) show that a high maintenance cost, the difficulty in obtaining bodies and the risk that conservation materials present to the health of those who come in contact with them in anatomical laboratories constitute obstacles to the study of anatomy through traditional methods. Still, a scenario analysis based on interviews with healthcare professionals, identified that synthetic anatomical models sometimes do not have the realism desired for certain applications. It is within this context that resides the research project centered on the development of solutions for training and diagnostics in the healthcare area from prototyping processes. In order to transform the idea into a business, the project was based on the Design Thinking methodology. In order to understand the relationship of individuals with the problem, interviews were conducted based on the Value Proposition Canvas, and the conversion of the problem into a business was done using the Business Model Canvas. With the purpose of validating the proposals elaborated, three products were developed for evaluation by clients and professionals of the area. From the feedback received, it could be concluded that the proposed products and services have market adherence and represent a potential innovation in the way of teaching, practicing, planning and conducting health procedures.