The diploma thesis deals with the creativity, innovation and organizational culture. In the theoretical part are defined the main concepts, their mutual relations, elements and barriers. The practical part is checked by questionnaire, own personal observations and interviews with employees of the actual status of the organizational culture in the company. Based on the survey results are presented recommendations that lead to the increase in the employee creativity, motivation and overall improvement of the current level of the organizational culture in the company.

The diploma thesis deals with company developement through improvement of product promotion, together with streamlining of the incentive pay system for employees and building of a new manufacturing facility. The theoretical part defines the main concepts that form the structure of the business plan. The following section includes a comprehensive analysis of the current status of the organization. The subject of the final part is to suggest measures based on the results of the previous analysis, aiming at overall development of the company.

中國經濟現形於中歐與東歐近期備受關注。16+1合作機制在四年前開始發起，號召增進雙方經濟交流往往被視為中國藉由經濟管道，嘗試提升其在歐洲的政治力量。媒體報導，特定歐盟代表以及研究學者有意識到中國在此地區的投資計畫。然而，OFDI真正的目的是什麼? 抑或中國的動機和其他國家的投資者有所不同? 這篇研究會透過相關分析，試著分析中國決定在這個地區投資的最重要決定因素，同時解讀結果。這些結果也會和其他同行研究做深入探討，來駁斥或是證明現今中國FDI的理論；還有比較中國的投資CEE的基本原則和其投資其他地區的動機。 / Chinese economic presence in the region of Central and Eastern Europe has attracted a lot of attention recently. The establishment of the so called 16+1 initiative four years ago, calling on increase of mutual economic exchange is often believed to be a Chinese bid to increase its political power in Europe by economic means. Media coverage, certain EU representatives and researchers became rather aware of Chinese investment projects in this region. However, what are the real aims this OFDI? Does the rationale to invest in CEE differ from motivations to invest elsewhere? Or are Chinese motivations different from investors from other countries? This work will try to analyze the most important determinants of Chinese decision to invest in this region by correlation analysis and while interpreting the results, those will also be investigated along with other peer studies to dis/prove current theories on China’s FDI; and to compare China’s rationale to invest in CEE with motivations to invest elsewhere.