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1	The Pitfalls of Communicating the Implementation of Environmental Regulations Petersen, Sara, Lundin, Hilda January 2020 (has links) In the light of a market that showcases increased hesitation and skepticism over green marketing and environmental communication, is the necessity of a well executed corporate communication greater than ever. What can be seen on the market is corporations that are unintentionally using motive greenwashing as a tool for attracting and persuading consumers to favour the corporations image. Prior research within green marketing has put a large focus on greenwashing in product context and the effects of it on consumer behaviour. In this study greenwashing is examined in a communication context and its effect on different aspects of consumer behaviour and attitude. Communication Corporate communication Marketing Advertising Strategy Green communication Greenwashing Transparency Motive greenwashing Environmental regulations Consumer attitude Experimental survey Business Administration Företagsekonomi