The prospective student-athletes’ use of an online recruiting platform to seek college scholarships has become a norm. College coaches recruit prospective-student athletes often using tools like global personal contacts, on-site recruiting, and online recruiting platforms. Online recruiting platforms offer several services and vary in price. This study examines female student-athlete golfers’ use of the online recruiting platform to seek scholarships from a global perspective. Previous research suggests that prospective student-athletes prefer online recruiting platforms while college coaches often use other outlets which can lead to miscommunication and lost opportunities. The services, price, and usability of 20 sports online recruiting platforms in the United States were examined to find out what is offered to prospective-student athletes. Interviews of NCAA Division I collegiate coaches were conducted to examine the most common recruiting tools used by the coaches and their opinions of the use of online recruiting platforms.

This thesis directly approaches intercollegiate football from a cultural perspective. The football’s popularity exploded during the Twentieth-Century. Television, merchandizing, and a national sporting culture are associated with this development. However, controversies often muddied the waters of that popularity. Football’s brutality, athletic scholarships, and controversies within athletics departments overshadowed the immense popularity of intercollegiate football. During the Twenty-First Century, several universities started new football programs. Two of which being Georgia State University and Southeastern Louisiana University. Given the context balancing popularity and controversy, the administrators demonstrated how the image of intercollegiate football has changed over the course of the past century. This thesis analyzes how the administrators sold the new football programs to their respective institutions and concludes that both universities emphasized the sport’s popularity, avoided controversy, recognized the large potential for financial loss, and concentrated the new programs benefit being increased indirect and intrinsic values.