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Cross-Continental sportsinternationalization : A case study on the NFL’s internationalization process to EuropeGunillasson-Sevä, Melker, Erkers, Gustav January 2023 (has links)
This study takes a deep dive into the internationalization process of the NFL and explains the various steps involved. The study is based on classic theories of internationalization and theories of sports internationalization. The study is mainly made up of secondary data such as newspaper- and journal articles. The results of the study are that the NFL went through a stepwise process which can be connected to previous internationalization literature. However, the results of this study suggest that the process is not as linear as previous literature describes. The study also finds that adaptation plays a key role in sports internationalization. Finally, the thesis contributes to the sports internationalization area by adding more empirical knowledge about this particular branch of the internationalization literature.
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From violence to party a history of the presentation of American football in England and Germany /Dzikus, Lars. January 2005 (has links)
Thesis (Ph. D.)--Ohio State University, 2005. / Available online via OhioLINK's ETD Center; full text release delayed at author's request until 2006 Aug 12.
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From violence to party: a history of the presentation of American Football in England and GermanyDzikus, Lars 24 August 2005 (has links)
No description available.
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