This study is to evaluate the marketing activities in Taiwan those were sponsored by BRS NIKE Taiwan, Inc. in 2006. To collect the information from consumers by marketing survey and analysis the effects on them as follows: 1. The awareness level of the NIKE sponsors marketing activities. 2. The effects on NIKE enterprise image by sponsor marketing activities. 3. The effects on consumers＇ purchase desires by sponsor marketing activities. 4. The effects on sales by sponsor marketing activities. The conclusions of this study are presented as follows: 1. The awareness level of the NIKE sponsors marketing activities is too low. 2. The sponsor marketing activities improve the enterprise image. 3. The sponsor marketing activities only have few positive effects on consumers＇ purchase desires. 4. The sponsor marketing activities rarely have any effect on sales.

My diploma paper is focus on the brand, package and design. Abstract part contains explanation of definitions and meanings.In the part of Nike company is described its history, activity in Czech Republic and selected components - catchword, logo and package. Practical part contains three methods of research - list of questions, focus group and mystery shopping. I used these methods to find out opinions on the brand Nike and knowledge. In conclusion are suggested some recommendations for Nike company.

This study seeks to show how Nike, Inc. has effectively followed a strategy to increase the sale of its products that can be characterized as propaganda. Regarding method, this is a qualitative study which applied the propaganda analysis plan developed by Jowett & O'Donnell (1992) to examine and describe (1) Nike's ideology, (2) corporate structure and culture, (3) purpose, (4) targeted audiences, (5) the dissemination of the propaganda, (6) techniques for increasing its effectiveness, (7) existing counterpropaganda and contradictions, and (8) the effectiveness of the campaign. The study provides evidence that Nike engages in propaganda through an organized, systematic, and deliberate attempt to influence the beliefs, attitudes, perceptions, and actions of specific audiences for the purpose of accomplishing fixed objectives.

­^¤åºK­n(Abstract) Fashion of any product will undoubtedly bring about a potentially huge market and profitability. Thus, how to create a trend and popularize a product for consumers will be the focus and motivation for this thesis. Currently, one case study is Nike¡¦s extraordinarily successful marketing strategies to popularize many of its products. Therefore, this research intends to thoroughly study Nike¡¦s marketing strategies to popularize products and to investigate the possibility of successfully applying Nike¡¦s marketing methodologies to the sales of other products in the future. This case study research will be divided into four parts: The Growth and Development of Nike Corporation. Nike¡¦s successful marketing strategic models. The key factors contributing to Nike¡¦s marketing success. How to effectively utilize Nike¡¦s successful methodologies to develop other trendy products. This research has the following conclusions: Trendy products can utilize advertising and understanding of consumer perception models to create vertical integration and profitability. In Nike¡¦s case study, we find that Nike instills unambiguous product recognition, and then overtly uses product adoration, celebrity advocates, descriptive rationality, audience interaction, experience economy, and experience marketing strategies. Calculating and precise advertising arrangements can create real product and customer interaction, enabling each product to become the leader of the trend or popularity. This is the cornerstone strategy of Nike¡¦s marketing success. Understanding Nike Corporation¡¦s successful product marketing methodology, we observe similar strategies being used in the promotion of the Guess brand products and the Brother¡¦s baseball team. This proves that Nike¡¦s successful marketing strategies can emulated broadly for the promotion of many products. ÃöÁä¦r(Keyword) NIKE(­@¦N)¡Apopularize(¬y¦æ)¡Afashion (¬y¦æ)¡Aproduct(²£«~)¡Astrategy(µ¦²¤)¡Asuccessful(¦¨¥\)¡A

This thesis provides a historical overview of the conventional business model for CSR as well as a more critical political economy perspective. It draws on critical scholars to help advance the understanding of the legitimating role that CSR plays in advancing private authority as a significant method of regulating corporations and the global political economy through flexible and nonbinding regulations as an alternative to state legislation. This thesis explores the development and implementation of Nike’s Codes of Conduct in contract apparel factories in the Maquiladoras in Mexico. Specifically, it investigates the application of Nike’s Code of Conduct to determine if the company is adhering to its own CSR policies and initiatives by focusing on Nike’s internal reports. It concludes that corporate self regulation produces limited results for alleviating poor working conditions for Nike apparel contract workers in the Maquiladoras. / Graduate

This paper explores the ways in which Nike's 2010 'Make Yourself' campaign claims to promote 'female empowerment', when in actuality it supports beauty standards that serve to disempower and devalue women. This paper uses various semiotic and deconstructive techniques to explore this issue, including close readings of both the film and photographic texts of the campaign.

This master's thesis deals with the analysis and presentation of the global company Nike, especially the perception of the brand as a symbol of basketball. The master's thesis is divided into two parts. The first part describes the theoretical and methodological starting points, particularly the international marketing environment, concepts and strategic approaches, international marketing mix, plus the event marketing and sponsorship, which are an integral part of Nike marketing. The practical part describes the Nike company both from an international perspective, and marketing activities in the domestic environment. Based on the information and the survey, conducted gives recommendations for marketing activities in the basketball category in the domestic market.

The success of NIKE, Inc. is deemed miracle by professionals on both Wall Street and Madison Avenue. Research done in the past tends to credit the growth of NIKE, Inc. to its marketing strategies. By placing the achievement of the company in the postmodern context, this study analyzes the cultural factors which contribute to the company's achievement. A brief yet well-documented history of NIKE, Inc. is provided. The nature and function of NIKE, Inc.'s athlete endorsements and contemporary sport are analyzed in a cultural context. The cultural significance of three representative NIKE advertisements, and the globalization of NIKE, Inc. are also scrutinized. A literature review provides theoretical guidelines to the understanding of the relationship between the business achievement of NIKE, Inc. and the postmodern reality we are living in today. Interviews with 38 key informants and questionnaire surveys show that NIKE, Inc. is a dream factory which uses the American Dream as a selling point to expand its market both within the United States and overseas. Therefore, the success of NIKE, Inc. should be viewed more as a cultural phenomenon than as a business achievement. / Graduation date: 1995 / Best scan available for figures. Original is a black and white photocopy.

Thesis (Ph. D.)--University of Oregon, 2002. / Typescript. Includes vita and abstract. Includes bibliographical references (leaves 239-261). Also available for download via the World Wide Web; free to University of Oregon users.

Thesis advisor: Christopher Maxwell / Nike claims that their shoes, the Nike Vaporfly 4%'s, will make you 4% faster in your next marathon. This claim is evaluated by way of econometric analysis of large scale, publicly sourced data. This study seeks to prove whether or not Nike's claim is valid, and assess the implications of such technology in both competitive and amateur running. / Thesis (BA) — Boston College, 2021. / Submitted to: Boston College. College of Arts and Sciences. / Discipline: Departmental Honors. / Discipline: Economics.