This thesis is a quantitative research design that examines the upward mobility of women administrators in campus recreation. The purpose of this study is to examine the career mobility of women currently working in the administration of campus recreation. A criterion sampling method was used to select women currently holding administrative level positions in campus recreation as well as solicit participation using the National Intramural-Recreational Sports Association (NIRSA) Member Database. The Statistical Package for the Social Sciences (SPSS 18.0) was utilized to analyze the data. For the quantitative data, basic descriptive statistics were performed which included means, standard deviations, and frequencies. For the research questions Pearson Chi Square tests, ANOVA tests, and Tukey’s Post Hoc test were conducted. The respondents’ narrative comments were analyzed objectively for common themes. A total of 348 women administrators successfully completed the e-survey, generating a 45.7% response rate. Some significant findings from this study include: (1) The current study supports the literature of previous studies in that women in different sport industry segments are experiencing the same barriers to career mobility; (2) Women still perceive the same challenges as women over 30 years ago; (3) The status of women has increasingly changed as women continue to make inroads into the campus recreation profession, however women’s perceived career development remains unchanged.

This thesis is a quantitative research design that examines the upward mobility of women administrators in campus recreation. The purpose of this study is to examine the career mobility of women currently working in the administration of campus recreation. A criterion sampling method was used to select women currently holding administrative level positions in campus recreation as well as solicit participation using the National Intramural-Recreational Sports Association (NIRSA) Member Database. The Statistical Package for the Social Sciences (SPSS 18.0) was utilized to analyze the data. For the quantitative data, basic descriptive statistics were performed which included means, standard deviations, and frequencies. For the research questions Pearson Chi Square tests, ANOVA tests, and Tukey’s Post Hoc test were conducted. The respondents’ narrative comments were analyzed objectively for common themes. A total of 348 women administrators successfully completed the e-survey, generating a 45.7% response rate. Some significant findings from this study include: (1) The current study supports the literature of previous studies in that women in different sport industry segments are experiencing the same barriers to career mobility; (2) Women still perceive the same challenges as women over 30 years ago; (3) The status of women has increasingly changed as women continue to make inroads into the campus recreation profession, however women’s perceived career development remains unchanged.

This study examined the effectiveness of social media marketing on college students attending a recreation special event. Facebook and Twitter were assessed via an experimental design. To measure the effectiveness of these applications (through updating statuses) on a college student’s awareness, interest, and intent of attending a special event, three groups were employed (Facebook, Twitter, and Control). A total of 134 participants were recruited via six undergraduate courses and were assigned into three groups based on their social media consumption. Subjects responded to a pre-survey, joined their respective treatment group, and completed a post-survey. Descriptive statistics revealed that awareness increased for those who received Facebook status updates and tweets. The interest level of the treatment groups decreased from the pre to the post-test and the intention of participants to participate increased slightly for the Facebook treatment group, but the intent level of participants in the Twitter and Control groups decreased.

The purpose of this study was to investigate the job constructs influencing campus recreation undergraduate student workers’ satisfaction and retention and how their job satisfaction relates to job retention. The job constructs measured against job satisfaction and retention were job embeddedness, perceived organizational support, perceived organizational prestige, and organizational commitment. An online survey was sent out for 14, four-year, public universities in two southeastern states. A total of 108 undergraduate student employees responded to the survey. Descriptive statistics and a correlation matrix were performed in order to analyze the data and the relationship between the variables. Three regressions were used to measure the significance of the variables relationship. This study’s results suggest that those students who are more committed to the organization are more likely to be satisfied with their job. Additionally, those students who are more embedded in their job are more likely to return to their job.