Non-profit organizations are different from profit organizations in many ways. One important aspect is that their operation is mainly built up by volunteers giving their timeand contributing to the operations within the organization. This is also one of the biggest issues non-profit organizations have to face daily, the fact that the management constantly be on the search for new volunteers. We decided that we wanted to know how some of these non-profit organizations work towards motivating and retaining their volunteers and if and how this work could be improved. We have done our research on the organizations the Red Cross, Save the Children and YMCA. We chose to do aqualitative research in order to get to know the organization and the people behind it enough to be able to answer our research question. We conducted the interviews with at least one person from each of the organizations that were in a managerial position and we also carried out interviews with a number of volunteers from each of the organizations from different operations.To be able to make conclusions from the empirical findings that we got we used a number of theories on the different subjects such as motivation and organizational theories. The empirical findings that we gathered from the interviews provided us with an insight in the organizations that we had hoped for as well as answers to our questions in a sufficient way. We found out what the major issues these organizations were struggling with according to the managers and from the volunteers we got information on how they want to be motivated and how that could help improve the work carried out by the volunteers.We have come up with suggestions on how this work could be improved for the best of both the organizations and the volunteers within them. The conclusions that we make from this is that there are simple but effective ways that these organizations can improve their work towards motivating and retaining their volunteers such as; creating a feeling of belonging with the organization by arranging meetings and gatherings; improving the communication between higher management and the volunteers in order to convey the mission and reason to why this work is carried out; and by giving the volunteers an opportunity to contribute in the way that fit them at different times in their life.

Title: Gender equality in non-profit organizations: Gävle International Red Cross Level: Final assignment for Master Degree in Business Administration Authors: Zhe Chen and Bijun Sun Supervisors: Maria Fregidou-Malama and Pär Vilhelmson Date: 2013-May Aim: The study is to investigate the factors that influence gender equality in non-profit organizations. In order to find out the factors, we choose Gävle International Red Cross as the target organization to do the investigation. Method: The study uses qualitative approach to collect the primary data and interview is the source of primary data. We interviewed seven members of Gävle International Red Cross. As for the secondary data, previous theories are the sources, and we also created a theoretical framework based on those theories. Furthermore, we combine the theories and empirical findings to present the discussion chapter. The orders of empirical findings and discussion follow the theoretical framework. Results & Conclusions: After analyzing the data, we find out that organization, culture, management and government’s efforts are four factors having impacts on achieving gender equality in the target organization. Based on the primary and secondary data, there is no ranking for these four factors and all of them are important for the target organization to achieve gender equality. Suggestions for future research: Qualitative approach is the only way to collect primary data, which is helpful for collecting different opinions from the participants. However, it will be more critical and objective for the study to use both qualitative and quantities approach at the same time. Since seven interviewees have participated, the numbers of the participants can be increased, in order to improve the reliability and validity into higher level. Contribution of the thesis: We organize the theories we used and create a theoretical framework which is useful for connecting gender equality into non-profit organizations. This study can motivate managers to consider gender equality during managing their organizations. Key words: Gender equality, management, non-profit organization, culture

Abstract The researchers because of their loved ones died ten years ago¡A thinking about the meaning of life¡A began to put the For Guang Shan branch of the international service activities. The spirit of "Buddha Heart" vow¡A For Gang Shan International branch of the service routine service work in groups¡A how each branch of the leaders in the "missed the Merciful¡A Compassionate with the body¡A" the spirit¡A the prevalence of the face of increasingly utilitarian and rational thinking prevails¡A the general Chapter leaders have their work during the day and personal life stress¡A in the face without the dedication to the job process¡A leaders in addition to the normal daily operations to maintain and promote activities to promote the chapter¡A the problem may have groups of people bother to deal with outside communication the other individual leaders as sacrifice¡A self-sacrifice of many leisure time¡A they must meet the Federation's supervision and evaluation mechanism¡A these are all leaders have to face many challenges. Peter Drucker in the "changes of the era of management" (Managing in a time of great change)¡A a book mentions "non-profit organizations may become a social sector¡A like its importance in the public sector's government¡A the private sector of the enterprise. "Buddha's Light International is affiliated non-profit organization; we are facing a flood of knowledge-based economy¡A as management guru said:" knowledge-based society¡A the social challenge¡A who will respond? correct The answer is not government¡A not employing organization¡A but another kind of independence¡A the new social sector - nonprofit and for-profit organization ... it seems to play another important point¡A that is to bring back civic responsibility (citizenship) "and Peter Drucker talks about civic responsibility¡A not the doing is a political vote and pay taxes¡A but to enter the non-profit organizations as a volunteer¡A to become citizens. The citizens of this community is once again against the social order¡A social values¡A social behavior and social vision of influence¡A so that our society is not the same. The main research method is to take qualitative research analysis¡A impact the leaders of For Guang Shan branch leading into the plight of the main factors. The main purpose of this thesis is to look forward to the international branch of For Guang Shan leaders as leaders in the post¡A they face day to day management and branch management may face ethical dilemmas¡A organizational issues related to the dilemma faced by the analysis and discussion For Guang Shan branch of the future leaders of succession management issues and put forward constructive and strategic management with insights and recommendations and look forward to the follow-up series of academic research into non-profit organizations¡A another echo of the management guru Peter Drucker words: "non-profit organizations should focus on the mission¡A" the daily continued to improve to reach Buddha's Light International common mission.

This study explored non-profit organization using a qualitative method (in-depth Interview). The research objective of this paper is to analyze the content of Strong Brand to develop the internet marketing strategies and to establish differential and sustainable competitive advantage to achieve the goal of Sustainable Development of the organization. The study found that the Brand Equity of website of non-profit organization is mainly from constructing Strong Brand of non-profit organization, internet marketing strategies and methods, website design, website experience, emotional connections and trust. For non-profit organization limited in marketing resources, website is helpful to establish ¡§brand awareness,¡¨ ¡§brand image,¡¨ ¡¨loyalty,¡¨ and ¡§reputation of organization¡¨ and to achieve the marketing objectives of resource attraction, resource allocation, and persuasion to enhance the impact and performance of organization on society. Suggestions of the managing brand equity of website of non-profit organization could be made as follows: focus on the social network of internet to build loyalty of website, use the special characteristics of internet to target customers, to produce website experiences, to combine eality and vitality, carefully choose partners to internet cooperation, and improve the integration and innovation capability of information communications technology and marketing communication. The study aims to provide the findings as the reference basis for website operating of non-profit organization and internet marketing strategies developing to assist non-profit organization in more effective resource to expand the virtual market of non-profit organization and use the initial study of Brand Equity of website of non-profit organization for the foundation of the future studies.

Along with the non-profit organizations¡]NPOs¡^play an important role day by day in Taiwan , people¡¦s regarding of NPOs operation still pause in traditional impression¡Gthe volunteer and the board without pay raise funds. People just don¡¦t know that general middle or large-scale NPOs have set fund-raising department and recruited professional fund-raisers. Thus, it can be seen that fund-raisers are so important to NPOs. But there is a phenomenon of keeping talented persons uneasily. Therefore, investigator tries to cut in the topic of motivation to discuss a problem of changing job incentives of fund-raisers. The research interview managers and fund-raisers of eight middle and large-scale NPOs in Taiwan to comprehend NPOs operation and find relation between job incentives of fund-raisers and organization motivations. Finally, investigator discusses mystifications of fund-raising in NPOs. Now we have the following conclusions¡G 1.The general operation model of NPOs is that starting from organization mission to develop service plans, and then provide to fund-raisers to pack with marketing and public relation strategies to raise funds to support service. And achieve organization missions finally. 2.General job incentives of fund-raisers to enter NPOs are ¡§ideals of helping people¡¨and ¡§seek for a job¡¨.But fund-raisers prefer to choose realizing ideals rather than high-pay. 3.Fund-raisers¡¦ incentives of staying are internal motivations, such as ¡§see service fruition and realize ideals of helping people¡¨,¡§job achievement¡¨, ¡§autonomy¡¨and¡§moved¡¨. 4.During the process of working, the key point of organization motivation is job design¡]job enrichment, job rotation, job enlargement and team work¡^, which make fund-raisers gain mission and recognition. Sometimes leaders use mission leadership strategy to inspire fund-raisers. Most of NPOs apply MBO and performance evaluation to motivate the staff at the same time, but there¡¦s usually no effect. 5.Due to NPOs must compete with non-profit trade generally, there are three mystifications¡G(1) dazzle mission and supremacy of raising funds, (2) over-depend on subvention to aggrandize firm, (3) add service to reflect social needs.

Cause-related marketing is a marketing strategy used by enterprises to enhance brand images and to stimulate sales, via cooperating with non-profit organizations or supporting particular issues. This study aims to know about the experiences in cause-related marketing, the intentions for adapting the marketing strategy and to explore the views and opinions toward the cause-related marketing from the perspective of non-profit organizations. The study employs the depth interview method of qualitative research and focuses on the non-profit organizations which are engaging in the child welfare and also carrying the affinity cards. Based on the study results, there is no consistent module throughout the cooperating period, yet the level of involvement of the enterprises will be a key factor influencing the effectiveness of cause-related marketing. The two main intentions drive the non-profit organizations toward the cause-related marketing are increase in income and reputation. Noticeably, the size of the market will limit the growth of the affinity cards and the organization flexibility will also be affected by the cooperating partners simultaneously. Furthermore, the size of the non-profit organizations shows no significant difference on the intentions of carrying the affinity cards. Upon selecting business partners, non-profit organizations consider reputation and motif as the most important issue, secondly is the resources and structures of the enterprise, and lastly is the adequate obtainment of benefits. When dealing with the funding received, the existence of the contract will be the first priority. If there is no limitation applied, the organization will make the decisions depends on the cause presented. The three non-profit organizations interviewed all regard the cause-related marketing as one of the business marketing strategies. They all agree that it is a win-win or even tri-win structure, and enterprises can make concrete contributions to the society through it.

Networking Communication has been so popular in recent years and Blog has become one of the newest tools in network media. Diverse users are from all kinds of industries. In general, networking communication researches are often focused on the application in enterprise and industry, but the application in Non-Profit Organization (NPO) should also be considered. There are nearly 26000 institutes from all types of industries that belong to the NPO and the study aims to understand how the Blog application influences the communication. The conclusion can be taken as reference for the NPO to establish a low cost and strong functional network. Method of quality research was carried out in six NPOs and the recording of interview was transferred to manuscripts. After analyzing the manuscripts, the conclusion shows that there¡¦s possibility for Blog designed in low technology and low cost can help the NPO to be seen and heard. The successful operational factors must include rich concept that can be updated promptly at any time and the data of professional knowledge can be easily saved and accumulated. After long term endeavor, competitiveness will be increased and the best efficiency of networking communication for the NPO can then be achieved.

ABSTRACT This study is focused on the analysis to establish civicness-laden public management in association with non-profit organizations. Through the efforts to build the model structure, we can study the main dimension which is required to pay more attention in order to strengthen the process of civicness-laden public management, and investigate into the problem to improve the public administration capability of the government under cooperation between the public sectors (government) and the private sectors (non-profit organizations). Speaking in details, the targets of this study include: (1) To investigate the theoretic meaning of the establishment of civicness-laden public management from documentary references. (2) To study the problems in connection with the establishment of civicness-laden public management. (3) To state the parameters of cause and result under the role and function played by non-profit organizations in civicness-laden public management. (4) To establish a theoretic structure for the study of civicness-laden public management in association with non-profit organizations. (5) To describe in details the main dimension and guideline for each parameter and also to provide the methods and strategy for fulfillment. We expect that this study of public management will enable people to recognize, internalize and vitalize again the issues such as the quality of citizens and cooperation between the public sectors and private sectors, and will also open an new realm and area for public management. In this study, we also hope that the government can adjust the traditional role as a provider to a role to implement criteria or reinforcement gradually, especially to exert the function of ¡§good governance¡¨ so that the private sectors may have more opportunity to offer and participate in social services in a wider range. As to the non-profit organizations, they can make full play of their role function, for example, they will be more active and positive to play the role function of expansion and innovation, the role function of improvement and promotion, and the role function of extensive social participation. In the meantime, it is also required to promote character and re-socialized education for people as well as to maintain the ideas of democratic society and various positive value judgments through the cooperation and interaction between the government and non-profit organizations. In this way, both can supplement each other to build a cooperative network and create a value-added and everlasting administration model so that the government and private sectors may produce ¡§integrated advantages¡¨ to achieve the success of civicness-laden public management. Key words: civicness-laden public management, non-profit organizations.

Due to the change of modern society¡¦s lifestyle, most people are single or young couple, without any support of experience, economy, and feelings from a big family. Once they face the difficulties without finding any comforter, they may choose suicide as their best way to escape problems. According to the government¡¦s formal report, there are 2,281 people dead out of suicide in Taiwan area. That means every one hundred thousand people there will be ten people who don¡¦t want to live and kill themselves. The purpose of this research is to understand how to promote the quality and the professional service of the volunteers through the operation of human resource management, including recruitment, acquisition, education training, compensation, performance appraisal, etc. Through statistics analyses, the major findings of this study are listed below: I Human resource management of volunteers influence the quality of volunteers. 1. There is a positive, significant relation between volunteers¡¦ compensation management and the mission. 2. Maintenance management also has positive relations with professional service ability and mission. II Different characteristics of the individual bring different composites of human resource management. 1. The position of volunteers has significant differences on the maintenance management and compensation management. 2. Work experiences of volunteers have significant differences on the development management and compensation management. III Different characteristics of the individual bring different quality of volunteers 1. The position of volunteers has significant differences on the mission and professional knowledge.

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