New Product Development is vital to the performance of high-tech firms given the rapid change in technology and markets that they face. Drawing on the ambidexterity literature this study focuses on how firms can employ Ambidextrous Market Learning (AML), that is, the use of exploratory and exploitative market learning strategies simultaneously, to develop successful innovative products. Despite the exponential growth of studies focusing on ambidexterity, the literature portrays the ambidexterity concept as a present or absent like phenomena. However, in the current study, AML is conceptualised as a continuum of market knowledge that acts as a key source essential in creating customer value in the form of new products. Whilst research into ambidexterity contains abundant evidence of the positive effects of ambidexterity on firm performance, yet there is little discussion in the literature on the effects of AML on product advantage and the role of product innovativeness. A conceptual model comprising the relationship between AML, product advantage and product innovativeness is developed and empirically tested using 178 UK-based high-tech firms. The findings indicate that AML firms tend to develop products that have high product advantage. The study further focuses on how product innovativeness and product advantage constructs interact to create new product financial performance. Findings also suggest that marketing and technological discontinuity (product innovativeness from the firm s perspective) respectively has a negative and a positive moderating impact on product advantage. In addition, modelling product innovativeness from the customers perspective (customer discontinuity) in the same model sheds new light on the relationship between product advantage, product innovativeness and product performance. By further examining the moderating effects of marketing and technological discontinuity on the link between AML and product advantage, the analyses reveals the different scenarios in which the benefits of AML firms may outweigh its implementation cost.

Yes / Although previous studies have shown the positive effect of research and development (R&D) intensity on new product performance (NPP), our understanding about the mechanisms through which R&D intensity influence NPP is less understood. In this paper, we focus on the mediating role of international R&D teams in explaining the effect of R&D intensity on NPP. Since R&D teams are dispersed across the globe, thus examining the role of international R&D teams will provide a more nuanced understanding of the mechanisms through which R&D intensity contributes to NPP. Using survey data from 201 Ghanaian firms engaged in internationalization activities, the results suggest that the use of international R&D teams mediates the relationship between R&D intensity and NPP. Moreover, the findings indicate that the use of international R&D teams improves NPP and that this linkage is amplified when the knowledge creation process inside the firm is stronger. We discuss the implications of these findings for theory and practice.