The study is to explore China¡¦s entry strategies of the multinational satellite television channels, discussing how satellite television channels of some multinational media corporations entered the highly regulated China market. As an exploratory research in essence, the study is conducted through literature analysis, case studies, and in-depth interviews. Among them, satellite television channels of the two media giants , AOL Time Warner and News Corp., are the focus of the case studies : corporate characteristics of the two multinational media corporations are taken as independent variables, while China¡¦s entry strategies of the corporations¡¦ satellite television channels are taken as dependent variables. Through this logic, the study attempts to make some propositions about the strategies used by multinational satellite television channels when entering China. Six preliminary propositions about China¡¦s entry strategies are made in the following aspects : ¡§ difference of the entry channel positioning ¡¨, ¡§ entry timing, local commitment made by the channel, and performance of the entry channel ¡¨, ¡§ value chain integration of the satellite television channel industry and local partnership ¡¨, ¡§ human resources management of the entry channel ¡¨, and ¡§ entry/ investment fields other than the satellite television channel industry ¡¨. Based on the propositions, the study then concludes that for multinational media corporations, the more inclined the parent company is categorized as multinational company in MNC category, the clearer the parent company/top manager perceives China market, the stronger the top managers¡¦ strategic intent on China market, and the richer experience the parent company owns in foreign market entry, then the more local commitment the multinational satellite television channels would make, which benefits the channel performances as a result.

This paper analyses the interactions between Australian mainstream media and social media political influencers and how these interactions amplify ideological misinformation. Social media, particularly YouTube, is increasingly a primary source of news and information for people, principally in the younger 18 – 35-year demographic. Yet while social media has opened up horizontal networks of mass self-communication that allow anyone with an internet to communicate on a mass scale, it has also precipitated a significant rise in the dissemination of reactionary right and extremist messages. The analysis is embedded in Manuel Castells network society theory and utilising Fairclough’s Critical Discourse Analysis framework and José van Dijck’s combination of the Network Society theory with Actor Network Theory. By analysing the discourses employed by News Corp around notions of “identity politics” “western civilisation” and “the left”, this paper argues that the discourses of News Corp Australia are largely the same as the Alternative Influence Network (AIN) on YouTube – a loosely connected group of reactionary right-wing influencers. It further analyses the way News Corp reports on these influencers, concluding that the intertwining discursive patterns of both News Corp and the AIN have the effect of discriminating against a range of minority groups due to its centring of white, western identity as default. News Corp produces and amplifies ideological misinformation through both power and counterpower communication networks. This is concerning considering News Corp’s prominence and influence in the Australian media landscape. Finally, it argues that the ideological misinformation amplified by News Corp Australia is contributing to a new ideological paradigm that combines populist nationalism with neoliberalism.