by Leung Hung Cheong, Leung Wai Kwan, Sabrina. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 62-63). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iii / ACKNOWLEDGEMENTS --- p.v / Chapter / Chapter I --- INTRODUCTION --- p.3 / Chapter II --- BACKGROUND - ABOUT THE CYBERSPACE --- p.5 / What is the Internet? --- p.5 / A Brief History of the Internet --- p.6 / The Global Influence of the Internet --- p.7 / Chapter III. --- LITERATURE REVIEW --- p.9 / Facts in the U.S. Newspapers Industry --- p.9 / Evolution of Online Newspapers --- p.12 / Research for German Dailies on WWW --- p.15 / Chapter IV. --- PRACTICAL ISSUES OF ONLINE NEWPAPERS --- p.20 / Elements of an Electronic Newspaper --- p.20 / Free Access versus Subscription --- p.23 / Operation of an Online Newspaper --- p.25 / Chapter V. --- INVESTIGATING ONLINE NEWSPAPERS IN H. K. --- p.28 / The Newspaper Industry in Hong Kong --- p.28 / Objectives of Study --- p.31 / Research Methodology --- p.32 / Chapter VI. --- RESEARCH FINDINGS --- p.35 / Result for the Exploratory Study: Two Online / Newspaper Publishers in Hong Kong --- p.35 / "Result for the Quantitative Study," / Part I - Overall Survey Responses --- p.40 / "Result for the Quantitative Study," / Part II - T-Tests Between / Categories of Respondents --- p.46 / Chapter VII. --- INTERPRETATION OF RESULTS --- p.51 / "For Result of the Quantitative Study," / Part I - Overall Survey Responses --- p.51 / "For Result of the Quantitative Study," / Part II - T-Tests Between / Categories of Respondents --- p.53 / Chapter VIII. --- RECOMMENDATIONS --- p.56 / Chapter IX. --- CONCLUSIONS --- p.59 / Chapter X. --- LIMITATION OF STUDY --- p.61 / Chapter XI. --- APPENDICES --- p.64 / Appendix A - Electronic Newspaper Publishers' Questionnaire / Appendix B - Electronic Newspaper Readers' Survey / Appendix C - Summary for Customer Survey Result / Appendix D - Reference Table for T-Tests Results / Appendix E - Graphical Illustration of Survey Results

Tang Le. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2003. / Includes bibliographical references (leaves 102-116). / Abstracts in English and Chinese. / Abstract (in English) --- p.i / Abstract (in Chinese) --- p.ii / Chapter Chapter 1 - --- Introduction --- p.1 / Chapter 1.1. --- The AIDS epidemic in China --- p.1 / Chapter 1.2. --- The media system in China --- p.5 / Chapter Chapter 2 - --- Literature Review --- p.14 / Chapter 2.1. --- AIDS coverage in previous studies --- p.14 / Chapter 2.2. --- Framing --- p.19 / Chapter 2.3. --- Significance of this study --- p.26 / Chapter Chapter 3 - --- Research Design --- p.28 / Chapter 3.1. --- Research hypothesis --- p.28 / Chapter 3.2. --- Research method --- p.30 / Chapter Chapter 4 - --- Results --- p.36 / Chapter 4.1. --- Discourse analysis --- p.36 / Chapter 4.2. --- Content analysis --- p.49 / Chapter Chapter 5 - --- Conclusion and Discussion --- p.67 / Chapter 5.1. --- Conclusion1 --- p.67 / Chapter 5.2. --- Conclusion2 --- p.71 / Chapter 5.3. --- Discussion of reasons --- p.77 / Chapter 5.4. --- Implications --- p.85 / Note --- p.93 / Appendix --- p.96 / Bibliography --- p.102

published_or_final_version / Curriculum Studies / Master / Master of Philosophy

by Tiong Chong Wong. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 92-97). / Abstracts in English and Chinese. / Acknowledgements --- p.1 / Abstracts --- p.2 / Chapter Chapter 1: --- Introduction --- p.3 / Research problem / Definitions / "Questions, methodology and research" / Chapter Chapter 2: --- Theoretical framework and concepts --- p.12 / Media ecology and competition / Forces of market-driven journalism / Environmental change and organizational change / Chapter Chapter 3: --- The changing ecology and pressures on Ming Pao --- p.26 / Price war and its effect on ecological balance of newspaper industry / The location and pressures on Ming Pao / Sources of pressures / Chapter Chapter 4: --- The impact on Ming Pao and its response (I) : An analysis of change of style and content --- p.45 / Objective and methodology / Results of sampling survey on selection of news topics / Close-up analysis of page layouts and content / Some typical layout of pages as illustrations / Chapter Chapter 5: --- The impact on Ming Pao and Its Response (II): Organizational change and strategic management --- p.57 / Marketing strategy and product improvement / The changes and permanence in the news room / The real effect of inter-organizational pressure / Newsroom control and interactions / Resistance and constraints to change / Chapter Chapter 6: --- Conclusions and discussions --- p.77 / Media behavior during environmental change / Pattern of ecological constraints on media performance / Organizational resistances to dramatic change of an established newspa / Social-political foundation of news / Theoretical reflection and limitation

by Chan Yuen Yuen Yolanda, Kwong Hok Yuen Terecina. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 117). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / LIST OF APPENDICES --- p.ix / ACKNOWLEDGMENTS --- p.xi / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter II --- . LITERATURE REVIEW --- p.3 / Chapter A. --- Findings applied to Online Newspaper Browsing Behavior --- p.4 / Chapter B. --- Banner Ads --- p.5 / Chapter C. --- Web User Profile --- p.6 / Chapter D. --- The Perspectives on Consumer behaviors --- p.7 / Chapter III. --- OBJECTIVES --- p.9 / Chapter IV. --- RESEARCH METHODOLOGY --- p.10 / Chapter A. --- Exploratory approach method --- p.10 / Chapter 1. --- The Pilot Study --- p.11 / Chapter 2. --- Online Survey --- p.11 / Chapter B. --- Descriptive Approach Method --- p.13 / Chapter C. --- Data collection method of online survey --- p.14 / Chapter 1. --- Sampling Plan --- p.14 / Chapter 2. --- Sampling Frame --- p.14 / Chapter 3. --- Sample Size --- p.14 / Chapter 4. --- Valid Sample --- p.15 / Chapter D. --- Identity Composition --- p.16 / Chapter E. --- Data analysis and interpretation --- p.16 / Chapter V. --- FINDINGS --- p.18 / Chapter A. --- Demographic --- p.20 / Chapter 1. --- Summary of demographic profile of respondents --- p.20 / Chapter 2. --- Comparison table --- p.23 / Chapter B. --- Internet Usage --- p.25 / Chapter 1. --- Summary of various aspects of internet usage --- p.25 / Chapter 2. --- Information on purposes of using Internet statistics --- p.27 / Chapter C. --- Online news browsing behaviors --- p.29 / Chapter 1. --- Summary of online news browsing behavior --- p.29 / Chapter 2. --- Information on competition --- p.31 / Chapter D. --- Banner Advertisements browsing behavior --- p.32 / Chapter E. --- Web Content Evaluation --- p.34 / Chapter F. --- Behavior analysis of online news browsing --- p.38 / Chapter 1. --- Skillfulness --- p.38 / Chapter 2. --- Internet information-seeking preferencess --- p.44 / Chapter 3. --- Demgraphic anaysis of banner ads browsing --- p.53 / Chapter VI. --- IMPLICATIONS --- p.55 / Chapter A. --- comparisons between apple daily's perception and online survey --- p.55 / Chapter 1. --- Customers --- p.55 / Chapter 2. --- Information types that readers are interested in --- p.56 / Chapter 3. --- Competitors --- p.56 / Chapter b. --- application of a behavior model --- p.57 / Chapter 1. --- Awareness --- p.57 / Chapter 2. --- Interest --- p.57 / Chapter 3. --- Evaluation --- p.57 / Chapter 3. --- Action --- p.58 / Chapter c. --- target segmentation --- p.59 / Chapter D. --- Web design strategies --- p.60 / Chapter 1. --- "Improve downloading time, interactivity and technological superiority" --- p.60 / Chapter 2. --- Links to local libraries and search engines --- p.60 / Chapter E. --- Information provision strategies --- p.61 / Chapter F. --- Banner Advertisements provision strategies --- p.61 / Chapter G. --- promotional strategies --- p.62 / Chapter H. --- online marketing research --- p.62 / Chapter I. --- competitive moves --- p.63 / Chapter J. --- future prospects --- p.63 / Chapter VII --- LIMITATIONS / SCOPE OF THE STUDY --- p.65 / Chapter VIII --- CONCLUSION --- p.66 / APPENDIX --- p.68 / BIBLIOGRAPHY --- p.116

published_or_final_version / Public Administration / Master / Master of Public Administration

李艷紅. / 論文(哲學博士)--香港中文大學, 2004. / 參考文獻 (p. 320-328). / Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Electronic reproduction. Ann Arbor, MI : ProQuest Information and Learning Company, [200-] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Mode of access: World Wide Web. / Abstracts in Chinese and English. / Li Yanhong. / Lun wen (Zhe xue bo shi)--Xianggang Zhong wen da xue, 2004. / Can kao wen xian (p. 320-328).