From a gender perspective, this study aims to visually analyze the function of the concept ’gaze’ in the comic novel Vad glad du är som får titta på mig by Swedish artist Nina Hemmingsson. The method contains elements from semiotic analysis combined with a comics analysis for the purpose of acknowledging the importance of the narrative for producing meaning in its different parts, where the sign can be viewed as a starting point for the analysis as well as the end product of a gender strategy. The result of the analysis shows concrete examples of how artistic strategies are played out in a norm-critical feminist context. The theoretical framework aims to show how the artistic expression can be connected to the gender context of art history. The conclusion shows that the gender strategies in this specific work of art are framed by an overall strategy of ambivalence, communicated through different positions of the gendered gaze. This effect is made by the female representations as they show a characteristic expression of the returning empty gaze.