Thesis (M.B.A.)--Carleton University, 2003. / Appendix A in English and Spanish. Includes bibliographical references (p. 143-149). Also available in electronic format on the Internet.

The aim of this study was to determine what differences exist between male and female customers in their displays of courtesy during purchasing interactions with cashiers. Based on previous research, it was hypothesized that female customers would display more sociability than male customers. Specifically, it was hypothesized that females would display more verbal behaviours, more eye contact and more smiling than male customers. These measures were combined into a composite measure of total sociability. Data were collected in three locations, the University of Victoria cafeteria, a coffee shop and a fast-food restaurant through unobtrusive direct field observation by two coders. Data analysis included inter-coder reliability, as well as independent means tests for each component measure, and the composite measure of total sociability. Consistent with the hypotheses, female customers displayed more verbal behaviours, smiling and eye contact, and correspondingly, more total sociability than male customers. While each of these differences was statistically significant, very little of the variance was explained by gender.

Summary in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong. / Bibliography: leaves 119-120.

Today desires are often confused with needs. As a result, we in the so-called highly developed countries cause ourselves unnecessary unhappiness by holding ourselves up to increasingly higher standards. These standards often seem inescapable, yet a thoughtful and deeper look would immediately identify them as mostly virtual. In what brand <are you?>, reconnoitering happiness, I explore personal happiness in today???s consumer society and our emotional relationship with objects, through an experimental documentary. This hybrid documentary uses classic elements of the interview driven genre such as contrasting vox pop with professional interviews to produce the story. At the same time it incorporates an aesthetic that crosses broadcast journalism and MTV music videos. By using this fast paced digital aesthetic based in motion-graphics, coupled with split as well as multiple screens, I reference the hyper-reality created by advertising and bestowed upon brands. In my video I raise, and sometimes provoke, questions such as: What is our 'brand' as people? Are we too, objects that can and should be branded? How do we feel about that? Why do we attach ourselves so strongly to certain things or brands? Do we believe it will make us happy? Where does happiness exist for us? What does happiness mean today on a personal level and in broader terms? what brand <are you?> is a moving portrait of today, whose value lies in the questions raised???prompting the viewer to reflect their significance on a personal level???and the meaning that can arise from the contemplation of their answers.

Thesis (Ph. D.)--Ohio State University, 1983. / Includes vita. Includes bibliographical references (leaves 141-147). Available online via OhioLINK's ETD Center.

Today desires are often confused with needs. As a result, we in the so-called highly developed countries cause ourselves unnecessary unhappiness by holding ourselves up to increasingly higher standards. These standards often seem inescapable, yet a thoughtful and deeper look would immediately identify them as mostly virtual. In what brand <are you?>, reconnoitering happiness, I explore personal happiness in today???s consumer society and our emotional relationship with objects, through an experimental documentary. This hybrid documentary uses classic elements of the interview driven genre such as contrasting vox pop with professional interviews to produce the story. At the same time it incorporates an aesthetic that crosses broadcast journalism and MTV music videos. By using this fast paced digital aesthetic based in motion-graphics, coupled with split as well as multiple screens, I reference the hyper-reality created by advertising and bestowed upon brands. In my video I raise, and sometimes provoke, questions such as: What is our 'brand' as people? Are we too, objects that can and should be branded? How do we feel about that? Why do we attach ourselves so strongly to certain things or brands? Do we believe it will make us happy? Where does happiness exist for us? What does happiness mean today on a personal level and in broader terms? what brand <are you?> is a moving portrait of today, whose value lies in the questions raised???prompting the viewer to reflect their significance on a personal level???and the meaning that can arise from the contemplation of their answers.

Akademisk avhandling--Handelshögskolan, Gothenburg, Sweden. / Summary in English. Extra t.p., with thesis statement, inserted.

Thesis (Ph. D.)--University of Oregon, 2004. / Typescript. Includes vita and abstract. Includes bibliographical references (leaves 188-193). Also available for download via the World Wide Web; free to University of Oregon users.

Habilitationsschrift--Universität Erlangen-Nürnberg, Erlangen. / Bibliography: p. 337-348.

Akademisk avhandling--Handelshögskolan, Gothenburg, Sweden. / Summary in English. Extra t.p., with thesis statement, inserted.