Abstract In recent years, the amounts of non-profit organizations (NPO) have grown rapidly because of the social needs in Taiwan, and therefore their value and significance should not be ignored. But these organizations still face the difficulties from management. As Peter Drucker said, non-profit organizations should focus and manage by their mission. This concept is similar to Jim Collins¡¦ point of view that he indicated in ¡§Built to Last¡¨. Jim¡¦s research showed that most ¡§excellent organizations¡¨ never focus only on their profit, but also tried to achieve some thing more. Different from the companies in the second sector, non-profit organizations provide public-services, and can barely earned profit from these services. Therefore weather the leaders can motivate members in non-profit organizations and develop suitable strategies to create better services is the key factor of their success. But how do the leaders lead their members to achieve the mission? Base on the background the main purposes of this study are to examine the NPO leaders¡¦ traits and styles. To find out how leaders react when facing different organization types and different organization conditions. Because the complexity of leadership in management field. This study mainly used literature analysis and in-depth interview as research method. After interviewed six NPOs, this study coded the interview content into three parts as conclusions: A. Non-profit organization leaders¡¦ traits 1. Hold on to their dreams 2. Professional 3. Progressive 4. Moral & Ethical 5. Contingency B. Organization types and conditions 1. Most NPOs in Taiwan is still facing financial and human resource problems. These organizations are still in the early stage of organization life cycle. 2. In different types of NPOs, leaders show different behaviors. C. NPO leaders¡¦ behavior 1. Communication skills 2. Problem solving by: commercialized, bureaucratized or being flexible. 3. Motivate members 4. Being a role model

In recent years, network's spreading has already been more valued by everyone. The blog is one of the newly arisen network media tool. The personal user are fast growing and popular to every social field. The Non-profit organization is so called the third section, signing with the government and enterprise together. There are more than 26,000 houses already in the domestic various Non-profit Organization , according to the Ministry of Interior statistics. The research aims at making use of network's dissemination study of influence to carry on a research to the Non-profit Organization to blog. Expect that it can offer some advice to the majority with less of Non-profit Organization, then build up a low cost and a powerful functional blog interaction piping. This research uses a case study method. The research interviewee is the financial group of ¡§Children are us Foundation¡¨. We are currently use it to go on the observation and research. And aim at executive of the result and processing of carry out the statistics and analysis. From the result, the Blog is a low technique part, low cost, and also combining the media, such as network and non- network...etc. to carry on the promotion. In addition to the Blog can become the piping of the Non-profit Organization and get a chance to be famous. It can also collect the money effectively by dissemination behavior. However, the successful component is lying in the blog usage which is familiar with a net friend habit. In order to provide the interaction with net friends and cohere with net friends to become clubs; furthermore; it will create contribution through blog dissemination. To be successful, it needs to take some time. The Blog must be put more effort over a long period of time. Then, it will have opportunity to make good use of blog connection. In the end, it creates the extreme influence of network dissemination for the Non-profit Organization.

Keen competitions have made non-profit organizations (NPOs) harder to survive. For the sake of acquiring sufficient resources, more and more NPOs operate like firms. They utilize commercial business models to obtain sufficient capital in order to achieve organizations¡¦ objectives. It is crucial for NPOs to serve marketing methods to grab attentions and enhance sales during the process of commercialization. Yet literally few papers have discussed the role of integrated marketing in the realm of NPOs, let alone studies on temples. This thesis aims at using case method to understand how temples use integrated marketing tools and to provide suggestions in order to enhance the operation of temples and local economy while achieving long-run sustainability. This research serves integrated marketing concepts as the theme and used case methods to discuss on how temples use integrated marketing tools and strategies. This study has also formed a performance model on evaluating NPOs¡¦ integrated marketing efforts. Situation analyses, current status examination and suggestions to the underlying temple are also provided in this thesis for the sake of enhancing sustainability of the NPOs.

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Master of Science / Department of Journalism and Mass Communications / Todd F. Simon / In the United States, the number of college-age students (19-24) who volunteer is rising rapidly. However, most of the research in regard to sustaining volunteers with nonprofits is targeted to the whole population, especially older adults. This research employed the first sample survey of college volunteers for the study of a public relations theory. The findings showed that theories developed for older adults may also apply to young adults and could provide insights about youth relationships. While using organization-public relationship model as the theoretical background, the results suggest that Access, Networking, and Assurance are important public relations strategies for nonprofits maintaining college volunteers. Nonprofits should try to cultivate a sense of commitment with college volunteers, which could greatly increase their volunteer intentions in the future. In addition, as suggested by the previous research, this study collected the data in regard to college volunteers' parents' social-economic status, and has found that parental involvement with nonprofits has a great impact on their children's volunteer behaviors in the future.

The non-profit sector is growing, where NPOs compete for scarce resources. Meanwhile, innovation in communication technology requires resources and creativity. Can social media work as an efficient tool for communicating organizational goals and values and how does it enhance trust in NPOs relationship with donors? How do NPOs use ICT and social media in communication to donors and how do they implement functional and emotional communication online?  The research area is approached through a deductive, qualitative, and constructivist perspective. Interviews with two leading NPOs were held, as well as a number of interviews with potential donors. The theoretical framework builds upon Morgan and Hunts and MacMillan et al’s models of trust and commitment. Functional and emotional communication was developed through various theories on online communication. The main findings of this thesis are that Swedish NPOs mainly focus on emotional communication in order to obtain emotional commitment before further developing trust, which is created from functional communication. The investigated NPOs use functional communication to a very little extent.

The aim of this thesis is an evaluation of effectiveness of management in non state and nonprofit sector and confrontation of theoretical knowledge and praxis based on real example of a nonprofit organization. For the evaluation of effectiveness of management I use financial analysis indicators which are modified for the nonprofit sector needs. Throughout the thesis, a series of additional questions, regarding financial sources, financial reporting problematic and report manipulation, is addressed. A considerable sphere of interest are also state interventions, their influence on nonprofit, state-run organizations and financial crisis impact. First part deals with theoretical knowledge gained from scholarly literature regarding key questions of the issues in question. The applied part is opened with the financial analysis methodology, followed by financial analysis of chosen organization itself, which is done on the basis of its financial reports.

The Diploma thesis is focused on publicity and public relations in non-profit organization. The first part of the work synthesizes theoretic findings from the field of communication, marketing and public relations and is using them to generate an overview of instruments and procedures suitable for use in a non-profit organization. Based on this theoretic assumption is Analysis of current communication system used by the organization. The main aim of this thesis is to draft a brand-new communication strategy, including a new graphic design, a set of communication tools and a system of their applications. The subject of the research is the Club For Old Prague, a civic association with more than a century long tradition in the field of architectural heritage protection and preservation the genius loci of our towns. The new communication strategy should help the Club to improve coordination of the flow of information, and through to newly created, unified and unmistakable image gain more publicity and public support for Club's goals.

This thesis deals with the financial fundraising, whose task is to find for a non-profit organizations from various sources with sufficient funds to fulfill the mission of serving.The goal is to characterize the possible sources of funding non-governmental organizations and describe the ways how to gain support from different sources. They also point out other activities related to fundraising and supporting its success. The practical part shlould serve as the application of the fundraising practices of civil associations and also specific explanation of reasons for not using certain types of fundraising that other non-profit organization uses. In the theoretical part, there are explained the sources of funding, different types of fundraising methods and approaching donors (fundraising methods). Because of the close relation to fundraising, there is also the issue describes the budgeting. The thesis also deals with relationships with potential and existing donors. Later there is an issue of PR as Public Relations influence the views of potential donors to the organization and the decision granting or with holding allowance. Practical part serves as a practical application of usability practices in fundraising.

Background: Non-for-profit organizations’ presence has increased worldwide during the last decades. This type of organizations develop their activities in a complex and dynamic environment. Furthermore, for non-for-profit organizations (NPO) the fit between strategy and environment is a key determinant of success. For NPOs, strategy practices and models need adaptation due to its key differences with for-profit organizations. Aim: Bring an understanding on what are the unique aspects of strategic planning in an NPO. Methodology: This paper involves a qualitative case study of a non-for-profit organization, LHC Ungdom, which is an ice-hockey club for the youth in the city of Linköping, Sweden. The study involved 10 semi-structured interviews with the organization’s full-time employees (management and administration) and volunteers (coaches and team managers). The interviews explored areas such as strategy, planning, mission, results measurement, communication and success. Findings: This study identifies the main and unique aspects of strategic planning in NPOs. Furthermore, by the addition of new lenses to strategic planning, such as the Stakeholder theory and the Agency Theory, it has led to develop a conceptual framework, which reflects the connections between the unique main aspects of strategic planning on NPOs, but also, highlights in which areas different stakeholders are relevant and how different relationship conflicts arise. Concepts: -Non-for-profit organization: Organizations having a distinct mandate to be good stewards of the resources they receive towards the pursuit of their mission. -Strategy: A plan of action designed to achieve a long-term or overall aim. -Strategic Planning: A systematic process of envisioning a desired future and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.