The people of Sweden have a long history of being engaged in sport organizations. Recently though, a decline of participation in sport organizations has been detected. The Swedish society has evolved immensely lately and with it new marketing techniques, new communication tools and new values have seen the light of day. The thesis of this study is to examine how non-profit sport organizations function in the areas of organizational culture, internal communication, consumer surplus and branding. The theories have been selected to provide background knowledge in the different functioning areas of an organization and to see how they cooperate in order to make marketing efforts more effective. The primary data has been collected with the use of semi structured interviews with representatives from the participating organizations. Additional primary data has been collected in the form of observations of published digital posts from the organizations communicational channels, to complement the data received in the interviews. The result shows that the principles of non-profit sports organizations are outdated and therefore differs from the rest of the society. The prevailing culture is one whom focuses primary on performance. This is reflected in their communication where the digital communication is somewhat neglected whilst the verbal forms of communication are highly developed. The only area where the involvement of members is coherent is in the context of performance.

The thesis compares funding of domiciliary services in the administration district of České Budějovice, the municipality with the extended scope of performance. In the theoretical part I focus on the history of the development of domiciliary social services provided on site and I define the social service at first. Then, I identify the different specifics of social services and their characteristics. Attention is also devoted to funding of social services in the Czech Republic and European countries. I also show the differences in management in the non-profit sector. The most important section of the thesis analyzes domiciliary service and gives its definition. Further, the thesis contains practical part, which compares the collected data on the domiciliary services. It specifies services provided within the domiciliary services, funds granted for the service, number of clients, basic information on providers and their pricelists. The data were collected as of the last quarter of 2011. The target of the thesis was to compare the income and expenditures of the domiciliary services provided in the administration district of České Budějovice, the municipality with the extended scope of performance. For the applied methodology I selected qualitative research and the secondary analysis of data as the applied method. The conducted research analysed four types of services provided in the administration district. The original hypothesis of the thesis that the assessed providers have identical average cost per 1 user proved to be invalid.

Thesis Counseling support in the education of socially disadvataged pupils deals with education of this target group of pupils, which is still unclear in many situation of. The emphasis is focused on counseling support of these children, that should help their education of non-state non-profit institutions. The aim of thesis is to clarify this issue and highlight the important role of non-profit instituions, genereally there is tend to neglect them. In its theoretical part thesis works with pupil with socially disadvantaged in the context of education and the structure of advisory support in the Czech Republic. The explorative part of thesis is based on case studies of specific non-state, non-profit organizations, namely the generally beneficial company People in need, a registered association Counseling centre for integration and registered association R- Bridges. These organizations are significantly involved in counseling support in the education of the target group of pupils. These studies are based on data collected during six interviews, that were contucted with employees of individual organizations. Data from these interviews are complemented by document analysis. Based on the results of the research, there is a recommendation for practice that mentions the areas in which the counseling...

The thesis "Educational Activities in Family and Maternity Centers" discusses family and maternity centers in Czech republic. The work explores the changes in the roles of motherhood and fatherhood and puts them into the context of the functions of family and maternity centers. In the thesis is explained possible sorting of centers and history of family and maternity centers in Czech republic and Germany, where the concept originated. A great deal of the thesis is devoted to educational activities in family and maternity centers. Presented are educational activities of Síť mateřských center (Network of maternity centers in Czech republic) and Ligy otevřených mužů (Open men's league) in collaboration with family and maternity centers. Closer is described four Prague center (A centrum, Nová Trojka, Pecička and Children clubs Karlík and Osmík), which have a different history, formal organization and preoccupation. Differences in educational activities in these centers are put into context with other facts and the development of family and maternity centers in Czech republic.

The goal of my diploma work is to provide a detailed strategic analysis of a non-governmental and non-profit organization. The focus in the theoretical part is to describe all the necessary theoretical instruments. Hyperaktivita, o.s. is the subject of the practical part of my analysis. It is the only organisation in the Czech republic systematicaly addressing the issue of Attention-Deficit Hyperactivity Disorder (ADHD)in young children. Their new project Firemní školka is a very promising way of supporting their main activities and further determines several strategic implications.

The aim of this work is to analyze the marketing context and social impact of cultural and educational project implemented by civil associations or other nonprofit organizations. It also includes an explanation of event marketing, social marketing and other expressions needed for the practical part. The thesis deals with from practical point of wiev about phases of the project with description of the first phase, which was already carried out and presents the proposal to implement the remaining two phases, which are planned to be put into effect in the autumn of 2011. The project is interesting because it blends educational and cultural aspect with the achievement of non-profit goals. Finally, there is an analysis of so-called probe into the consumer environment based on the requirements of the sponsor of the project.

The subject of this thesis is to present the characteristics of stagione type of theatre as part of a comprehensive typology of theatres in the Czech Republic presented on example of the Municipal Theatre Jablonec nad Nisou. The theoretical part of the work that is created based on the evaluation of secondary data, describes the legal base of theatres, their funding opportunities, both from public and private sources, further managerial style and the specifics of cultural marketing. The theoretical part is followed by the practical part, which deals primarily with the analysis of the Municipal Theatre Jablonec nad Nisou, along with a glimpse at the activities of the F. X. Šalda Theatre in Liberec and comparison of both theaters. The analytical part is based on in-depth interviews and questioning of the author, and is complemented by research on the perception of the theatre by its visitors. The aim is to determine whether the stagione type of theatre is a perspective for the Czech theatre culture in the future, whether it plays supporting role or merely is only a transitional form.

This Diploma thesis is focused on the topic of marketing communication in non-profit organizations. In the theoretical part the main terms and concepts are defined such as marketing, communication mix and its adjustment for demands of the non-profit sector. The non-profit sector is also described. Practical part deals with one chosen non-profit organization -- Alzheimer Foundation. The aim of this thesis is to evaluate the communication tools utilized by this foundation when approaching its target groups. Based on the current situation, comparison with Czech Alzheimer's Society and British Alzheimer's Society the proposal of communication strategy is made for the period from July to December 2014.

This thesis focuses the financing of non-governmental organizations. The main part is devoted to financial sources which can use Czech non-profit organizations (NGOs). Fundraising is how NGOs get financial and non-financial support. The practical part consists of an analysis of financial sources and survey among NGOs. The aim is to analyze selected changes that influence non-profit organizations and their fundraising activities. An economic crisis had a significant impact on non-profit organizations. It has slightly changed the structure of financial resources. Although there was an increase in own revenues, government grants are still the dominant source. Importance of European funds also grows. The new Civil Code which came into force on 1 January, 2014 can strengthen individual and corporate donations.

This thesis focuses on the communications sector, non-profit organizations. First, characterized by non-profit organizations and non-profit sector, then goes to the characteristics of marketing and marketing communications NGOs. In the practical part analyzes the communication tools of non-profit organizations and evaluate communications organization and its effect on attitudes and behavior of the target group.