none

none

In order to be a member of World Trade Organization, Taiwan¡¦s government released the restriction of automobile importing gradually. In this case, accompanied by the fashion of luxury in Taiwan society, there are more and more luxury car brands joined in Taiwan¡¦s auto market. With a mature developing of Taiwan automobile market, increased brands and companies make the market become highly competitive. In such competitive market environment, the brand marketing and product marketing will be the key success factors of competition of luxury automobile market. The study has two parts. One is using the secondary data collection method and interviewing with the employees of automobile corporations for analyzing the situation of competition of imported luxury car market in Taiwan. The other part is using the empirical analyzing method to investigate the luxury car consumers¡¦ purchasing motivator, satisfaction, purchase-considering factors, brand image awareness, personal attributes and life style. Based on the results of analysis in these two parts, there are some conclusions and advice on brand marketing and product marketing for the car company. The study found that the market development of luxury hatchback car is at the growing stage, while the development of LSUV market is turning into maturity. And the markets of entry-level luxury car, mid-size luxury car and full-size luxury car are already developed within a steady selling performance every year. The consumers¡¦ needs of luxury car are both in functional and symbolic sides. The brand image of a car will affect consumers¡¦ buying decision. Therefore, car companies can build the specific and unique brand image to satisfy the consumers¡¦ needs and even give the brand a higher value, to stimulate consumers¡¦ interests and purchasing intentions of the car.

none

none

EMH is necessary to prove that price follows a random walk model. But EMH is established on market, which is independent normal distribution and variance existing. But the market is a complicated interdependent system. A lot of cases are what EMH can¡¦t explain, such as scale effect, season effect etc. So a lot of theories that explain these special cases have appeared. Let researchers taking more attention about the use of non-linear theory in financial market. Fractal theory is one kind of nonlinear analysis and has only decades since it developed, because it can efficiently expenses many complicated problem, such as economics phenomena, so it has became the strong analysis tool of the nonlinear capital market theory. There are five parts in our paper, the first is an introduction; the second is introduced the theories of EMH and FMH simply, and list internal and overseas research results; the third is introduced the method of Hurst index and the method of estimation Hurst index particularly; and in the forth we uses the exchange rate return of the ten developed nations and ten developing nations to see whether the exchange market of these nations exist long-time memory; The fifth is a conclusion. Comparing countries difference after grouping them bases on development degree and exchange rate institute. Our results show that country development degree would affect Hurst index and nonperiodic cycle, but exchange rate institute would not affect them.

Abolishing the death penalty in international law on human rights has been developed for many years. However, the death penalty remains as an important instrument against crime in some countries. This essay focuses on restriction in using the death penalty and the measure to suspend the execution in those countries which still have the death penalty in their criminal justice systems. In response to international trend to abolish the death penalty, Taiwan¡¦s government has made some efforts to reduce the possibility to impose the death penalty on offenders in recent years including the abolishment of absolute death system in criminal code, and has no execution in practice in last two years. On the other hand, Mainland China has also restrained its use of the death penalty in 1997¡¦s criminal code. Especially Mainland China has established a unique system concerning suspension of execution which has never been used by other countries. Also in the United States, some states have declared a moratorium by their governors in last decade as the call for moratorium has become stronger than ever. Before the Taiwan society reaches a consensus to abolish the death penalty, there must be some methods to adopt to restrict the employment of the death penalty and to suspend the execution. By reference to the measures employed by Mainland China and the United States, this thesis tries to suggest some steps to achieve these goals.

none

none

none