The research applied multi-criteria decision-making analysis to donor decisions regarding the choice of a particular charity in order to identify which donor attitudes are significant in the giving decision. Factors affecting the appeal of major charities in Health and Disability were compared. The giving decision has not been widely researched overseas and particularly in New Zealand there is a need to do this in order to better manage Not-for-profit marketing resources. 24 factors associated with giving decisions were identified and quantified giving rise to a fully-specified giving model and potentially direct benefits to charitable organizations. The research has made a contribution to our understanding of donor choice determinants and giving models.

The research applied multi-criteria decision-making analysis to donor decisions regarding the choice of a particular charity in order to identify which donor attitudes are significant in the giving decision. Factors affecting the appeal of major charities in Health and Disability were compared. The giving decision has not been widely researched overseas and particularly in New Zealand there is a need to do this in order to better manage Not-for-profit marketing resources. 24 factors associated with giving decisions were identified and quantified giving rise to a fully-specified giving model and potentially direct benefits to charitable organizations. The research has made a contribution to our understanding of donor choice determinants and giving models.

No / Organizations in the not-for-profit (NFP) sector are increasingly collaborating with other organizations to mutually raise overall joint value created. However, literature on inter-organizational collaborations in the NFP sector lacks a clear, empirically proven understanding about which factors drive such joint value creation and whether and how these factors and their effects differ for the two parties involved. Based on the relational view and an analysis of 121 partnership dyads, we identify that some factors governing the successful creation of joint value differ for the two partners while others are relevant to both parties. Those latter factors, in turn, differ in their effects on the respective outcome.