Submitted by Ariston Diniz de Oliveira (ariston.diniz@gmail.com) on 2012-04-03T22:39:21Z No. of bitstreams: 1 FGV_AristonDiniz_VerFinal_20120403.pdf: 741814 bytes, checksum: e1dfaa552258517c66961886dd2ff40b (MD5) / Approved for entry into archive by ÁURA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br) on 2012-04-09T16:41:10Z (GMT) No. of bitstreams: 1 FGV_AristonDiniz_VerFinal_20120403.pdf: 741814 bytes, checksum: e1dfaa552258517c66961886dd2ff40b (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2012-04-11T13:58:45Z (GMT) No. of bitstreams: 1 FGV_AristonDiniz_VerFinal_20120403.pdf: 741814 bytes, checksum: e1dfaa552258517c66961886dd2ff40b (MD5) / Made available in DSpace on 2012-04-11T13:59:05Z (GMT). No. of bitstreams: 1 FGV_AristonDiniz_VerFinal_20120403.pdf: 741814 bytes, checksum: e1dfaa552258517c66961886dd2ff40b (MD5) Previous issue date: 2012-03-26 / Dadas as limitações e inadequações presentes, tanto no arquétipo do tomador de decisão como um agente racional, adotado nas teorias econômicas e gerenciais, quanto no estereótipo de um ser transcendental, tão presente na vida prosaica, se faz necessário substituí-los por uma nova perspectiva: onde o tomador de decisão é um animal emocional, frágil diante do acaso, e fruto de um processo evolutivo. / Given the limitations and inadequacy both of the image of the decision maker as a rational agent, prevailing in the economic and managerial theories, as well as the image of a souled transcedental human being in the prosaic life, it is necessary to replace both images by a evolutionary, emotional and fragile, but more real, image of the decision maker.