Touch--both touching another and being touched--is a primary form of communication. By old age, both the need and the desire for specific amounts and kinds of touching are well established for the individual. The present study was designed to obtain information about what elderly women in nursing and retirement homes report to be liked and disliked types of touching. Participants who volunteered for this study were 32 ambulatory females 65 years of age or older who were living in nursing or retirement homes. Each participant was shown a set of 20 photos and sketches depicting a staff person touching an elderly woman in various ways, and asked to rate their liking for the particular type of touching on a one to five scale ranging from "like very much" to "dislike very much." The set of photos and sketches included ten comparable scenes with one-half showing a male staff member and the other half showing a female staff member touching an elderly woman. Scenes included: foot massage, helping to stand, back rub, brushing hair, arm around shoulder, holding hand, helping to dress, stroking cheek, helping with toileting, and helping with a shower.

This thesis project explores social constructions of aging women within Women’s Health magazine. There is limited scholarly literature on representations of aging women within popular health/fitness media, such as magazines. The limited current research which does exist suggests that aging women are subjected to negative stereotypes and gendered myths within our societal and cultural values with respect to aging (Vertinsky, 1994). Media representations are strong and pervasive reflections of societal norms and expectations and may impact the way women view themselves. I therefore undertook a Foucaultian discourse analysis of Women’s Health magazine to examine if/how gendered constructions of aging are functioning within representations of health directed to women of all ages. I found that Women’s Health reproduces aging women as useless, failures, problems to be managed, and other to normative femininity. Women’s Health reinforces that aging can and should be managed through the consumption of anti-aging products, procedures, and surgeries endorsed within the magazine. / v, 125 leaves ; 29 cm