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This thesis seeks to analyse to what extent, in what ways and with what success does the Chinese government seek to manage its interaction with sport globalisation in Olympic Movement, football and basketball? Held et al's (1999) conceptualisation of globalisation provides the major theoretical framework for the analysis. In order to analyse the behaviour of the Chinese state we adopt Houlihan's (1994) concepts of 'reach' and 'response' which focus attention on global actors and pressures external to the country and state (reach) and the capacity of states to determine their response. A set of quantitative and qualitative indicators of globalisation have been identified. Data were collected from a number of sources including official government documents, news media, and a series of 32 interviews with Chinese officials. The analysis reveals that the Chinese government has demonstrated a desire and a capacity to manage the impact of the Olympic Movement, global football and basketball on domestic sport practices; and second, the Chinese government has attempted, with reasonable success, to manage the impact of commercial interests on Chinese domestic football, basketball and other Olympic sports practices, elite athletes and professional clubs. However, a number of tensions exist: first, between the priorities of commercial clubs and national teams' development; and second, between the highly paid and internationally mobile 'star players' and the centrally controlled elite development system.

Title: Olympic Broadcast Rights Objectives: The main objective of this thesis is to analyse the revenue derived from the sale of the broadcasting rights to the Olympics by Olympic Movement. In the thesis are analysed the total sum of revenue, selected territory and compared the proportion that belongs to the International Olympic Committee and the Organizing Committee of the Olympic Games. The secondary objective is to adapt and calculation of the conversion mechanism for the transfer of amounts reported in different currencies in different periods. Methods: Data collection is performed a secondary analysis of documents. The basic aggregate consist of the Summer Olympic Game held 1960 - 2012. The observed variables are: total revenue from broadcasting rights, revenue from broadcasting rights from Europe, the revenue from broadcasting rights from the U.S., revenue from broadcasting rights in Canada, revenue from broadcasting rights from Australia, revenue from broadcasting rights from Japan, the revenue from broadcasting rights in others countries, the number of hours produced from OH, the percentage distribution of revenues from broadcasting rights in the Olympic Movement. The transfer to the same currency using the conversion mechanism which is based on the consumer price index , purchasing power...

This research examines the ways in which the Vancouver Olympics emblem, an Inuit inuksuk, and other Aboriginal symbols have been ‘adopted’ by the organizers of the 2010 Winter Olympics, how visual and textual Aboriginal representations have been incorporated into the public education mandate of the Games, and how this relates to the Aboriginal Participation Goals of the Vancouver Organizing Committee (VANOC). I use Freirian critical cultural pedagogy and Foucauldian theories along with a visual research method, semiotic analysis, as a way to examine the material presented on the official Vancouver 2010 Olympic website and related websites.

This research examines the ways in which the Vancouver Olympics emblem, an Inuit inuksuk, and other Aboriginal symbols have been ‘adopted’ by the organizers of the 2010 Winter Olympics, how visual and textual Aboriginal representations have been incorporated into the public education mandate of the Games, and how this relates to the Aboriginal Participation Goals of the Vancouver Organizing Committee (VANOC). I use Freirian critical cultural pedagogy and Foucauldian theories along with a visual research method, semiotic analysis, as a way to examine the material presented on the official Vancouver 2010 Olympic website and related websites.

A Doctoral Thesis Submitted in partial fulfilment of the requirements for the award of Doctor of Philosophy of Loughborough University

This research examines the ways in which the Vancouver Olympics emblem, an Inuit inuksuk, and other Aboriginal symbols have been ‘adopted’ by the organizers of the 2010 Winter Olympics, how visual and textual Aboriginal representations have been incorporated into the public education mandate of the Games, and how this relates to the Aboriginal Participation Goals of the Vancouver Organizing Committee (VANOC). I use Freirian critical cultural pedagogy and Foucauldian theories along with a visual research method, semiotic analysis, as a way to examine the material presented on the official Vancouver 2010 Olympic website and related websites. / Education, Faculty of / Educational Studies (EDST), Department of / Graduate

Title: Development of doping and its prohibition in modern Olympism. Objectives: The main goal of the thesis is to present issues of doping. Partial goal is to outline the development of the modern Olympic Movement and to identify the principal points in the development of doping ban, which resulted in the current form of the anti-doping movement. Methods: This is a theoretical thesis. The scientific methods of historical research and document analysis were used to achieve the targets. Results: New substances and methods, that can improve athletic performance, are constantly discovered. However in case of excessive use, these substances can harm human body. Therefore it is necessary to guard their abuse. Unfortunately the biggest breakthroughs in doping prohibition came after athlete's deaths (caused by doping). International Olympic Committee played a fundamental role in the process of doping ban. IOC initiated establish of the World Anti-Doping Agency in 1999. WADA currently provides a really efficient fight against doping in sport. Keywords: Doping, prohibited substances, anti-doping policy, Olympic Movement, IOC, WADA.

Title: The analysis of the issue of hosting the Olympic Games. Objectives: The aim of this thesis is to describe the functioning of the Olympic Movement, the development of the Olympic Games size, the development of the Olympic Marketing, the bidding process for the Games and to examine this reality in light of the problems each subject creates. Identify positive and negative aspects of the Olympic Games through SWOT analysis. Furthermore, this thesis aims to determine how the Olympic Agenda 2020 is changing the function of the Olympic Movement, the Olympic Games and how it contributes to the future sustainability of games. Used methods: This thesis is a theoretical paper that has a descriptive and analytical nature, so the main method used is an analysis and study of documents, literature and web sources. The information was analyzed and comprehensively processed. Results: Identified problems can be summarized in these points: Decreased interest in bidding for the Olympics due to non existing government guarantees, rejection of Olympics from residents, negative perception of gigantism. Hosting the Olympics is historically linked with cost overruns, for the Summer Games of 230%, for the Winter Games of 94%. China is expected to become the sport epicenter. Gigantism threatens Olympic ideals and...

Impacts of the Olympic Games on the biosphere and on the communities that host them are significant. Increasing size, scope and costs, rising security concerns, cultural and environmental impacts are some of the key issues facing host cities and those cities bidding or considering bidding for the Olympic Games. One of the ideals of the Olympic Charter is to place sport at the service of the harmonious development of mankind and the three pillars of the Olympic movement are sport, culture and environment. This paper examines the IOC’s options for sustainability in its primary question: In what way could the International Olympic Committee (IOC) contribute to a global movement towards socio-ecological sustainability? The hypothesis that the IOC is an agent for social/cultural and environmental change is explored. The paper uses a principled definition of success for socio-ecological sustainability and presents a vision of a sustainable IOC and Olympic Movement within a sustainable society. From that vision specific IOC strategies along with past, present and short-term future actions are analysed to determine the obstacles and deficiencies in moving the IOC toward complying with scientifically relevant principles for socio-ecological sustainability. Systems thinking is used to identify obstacles and opportunities within the Olympic Movement. These obstacles and opportunities to strategically move the IOC toward sustainability are identified, analysed and discussed. The paper concludes with examples of possible actions the IOC could take to strategically move towards sustainability.