(has links) (PDF)
Univ., Diss.--Gießen, 2004. / Literaturverz. S. 204 - 212.
Is there a second life online? :Culture and socio-cultural identity in the virtual world / Culture and socio-Cultural identity in the virtual worldHuang, Xiao Wei January 2018 (has links)
University of Macau / Faculty of Social Sciences. / Department of Communication
Kulminski, Stanislav, Stoyanov, Anton
Online newspapers are a highly competitive business espe-cially in transition economies. Such factors as a small In-ternet advertising market, low penetration of the Internet and government relations play a vital role in success of an online newspaper. Thus, online newspaper business is sel-dom profitable in Ukraine. The purpose of this study is to define the factors of success of the Ukrainian online newspaper Ukrainska Pravda and the influence of media industry within the context of tran-sition economy.
Groff, Jessica Raine
02 February 2015
Advertising / The average American spends more than twenty hours online each week (EMarketer, 2013, pp. 8). Time online is spent working, browsing social networks, watching videos and consuming news. With so much of consumers’ attention focused on the Internet, advertisers have worked to leverage persuasive tactics within their online display advertising. For example, designers and agencies employed animated ads, gamification, and intrusion as methods to garner attention. Even still, a consumer’s ability to ignore ad space, also known as “banner blindness,” is widespread and well documented (Adotas, 2009, pp. 7-11). This research will consider not only what is on the screen but also what is going on in the head of the consumer to analyze the ways in which online browsing behavior, specifically leisurely information seeking, impacts recall and recognition of web advertisements. / text
Weber-Young, Mary A.
(has links) (PDF)
Dissertation (Ph.D.) -- The Institute for Clinical Social Work, 2001. / A dissertation submitted to the faculty of the Institute of Clinical Social Work in partial fulfillment for the degree of Doctor of Philosophy.
Joshi, Sarang G.
30 November 2018
Online search has empowered users with access to vast amounts of information. However, current online interfaces do not permit users to manipulate the hits on a search engine result page (SERP). This leads to the user adapting his/her own search style to suit the search engine instead of being the other way round. We present Critisearch, an online search interface that allows users to manipulate hits by upvoting, downvoting and sorting them such that they can be arranged in a user-defined order. Critisearch was originally developed for middle school children. However, we found an interesting dearth of studies on how graduate students conduct searches. In order to evaluate how the manipulation of hits can benefit users, we conducted a longitudinal study with 10 graduate students who used Critisearch and/or other search engine/s of their choice for conducting the scholarly search over a three week period. Results indicate that using Critisearch for hit manipulation enabled metacognitive scaffolding (plan, filter, sort information) on the search engine interface especially in exploratory search contexts. Critisearch seems to facilitate a conversation with the interface by enabling marking of hits. In addition, Critisearch also appears to promote reflection with the upvote/downvote capabilities for marking of hits available to the user. The hit manipulation and metacognitive scaffolding on the Critisearch interface encourages users to conduct their search tasks in a more breadth-first fashion as opposed to the commonly used depth-first search strategy. Using qualitative analysis, we discovered three distinct types of search tasks that users perform in a scholarly context namely, specific exploration, needle-in-a-haystack and general exploration. This analysis provides a starting point for a better understanding information needs of users in a scholarly context and a classification of search tasks thus, adding to the existing body of literature on nature of online search tasks. / M.S. / Online search engines have been pivotal in ushering the information age which contributes to the rapid dissemination of electronic information. Today, online search engines empower users to access this vast amount of information using queries on the search engine interface. Over the years, the search engine capabilities have been growing richer in terms of personalized user experiences. However, users have limited agency when it comes to personalizing or ordering the actual results that are displayed on the search engine result page. Search engines do not allow the user to reorder or provide feedback regarding the results for a particular search term or set of keywords. Therefore, most users adapt to the interface in order to get the results that they desire, instead of the other way around. Critisearch is the first step in the direction of making the user interface adapt to the user's needs. It allows users to order and rank the search results as to how relevant they are to the search terms entered. Graduate students employ search engines in a technical and advanced sphere of learning but the researchers found that there weren't as many studies about how graduate students conduct searches. In order to evaluate the efficacy of the interface, a study with 10 graduate students was conducted who used Critisearch to conduct academic searches over a period of three weeks. Results indicate that Critisearch allows users to have a more interactive experience with the search engine interface and promotes an alternative style of online search.
Thesis (M.A.)--University of Alberta, 2010. / Title from pdf file main screen (viewed May 16, 2010). "A thesis submitted to the Faculty of Graduate Studies and Research in partial fulfillment of the requirements for the degree of Master of Arts, Humanities Computing--Anthropology". Includes bibliographical references.
Postoj českého spotřebitele k online nákupu u retailingových řetězců / The attitude of Czech consumers to online grocery shoppingŠtohanslová, Galina January 2013 (has links)
The main objective of this thesis is to analyze the attitude of Czech consumers to online grocery shopping and to confirm or refute expected interest in this service. To accomplish this goal, I used the following methods - collection of secondary data (especially statistics related to Czech e-commerce and information about current food e-shops in the Czech Republic) and the results of a questionnaire survey. The thesis is divided into two parts - theoretical and practical. In the first chapter of the theoretical part I describe the development of electronic commerce in the world and in the Czech Republic as well, including basic models of e-commerce, its advantages and disadvantages or current trends. The second chapter is focused on customer behavior, customer segmentation and characteristic of Czech online customers. The practical part provides detailed information about the grocery e-shops in the Czech Republic (such as information concerning range of products, design of websites, registration of new customers or availability of services), the results of the questionnaire survey and recommendation for online grocery shops.
Latin American online journalism : an exploratory Web-based survey for identifying international trends in print-affiliated sitesAcosta, Silvina A. 26 September 2012 (has links)
A descriptive analysis of the data from 74 editors and reporters from 62 print-affiliated newspapers sites in Latin America indicate that journalists and print-based sites follow similar broad tendencies observed in different studies inside and outside of the region. The surveyed online editors and reporters -mainly young men with university studies- have a career background in print newspapers, with salaries equals or lower than their print colleagues. They perform weekly activities more related with immediacy than multimedia, and they perceive their primary function as disseminators and interpreters of information. Working in small and integrated newsrooms, online journalists basically interact with their print partner in terms of editing content. Although, advertising is a primary source of revenue, the majority of national, regional and local print-based sites confirm that they depend on the print partner for content and financing their online operations. Furthermore, the online version of papers do not fully take advantage of the Internet technology and capabilities, particularly multimediality and interactivity, or provide too much original new media content. / text
Zugl.: Erlangen, Nürnberg, Universiẗat, Diss., 2007.
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