Thesis (Ph.D.)--Bowling Green State University, 2010. / Document formatted into pages; contains viii, 290 p. : ill. Includes bibliographical references.

Berlin, Univ., Magisterarb., 2007. / Literaturverz. S. 89-103.

Thesis (Ph. D.)--University of California, Los Angeles, 1994. / Vita. Includes bibliographical references (leaves).

This thesis was focused on creating an advertising campaign for a company "Desired House", which produces wood. The company "Desired House" is one of the largest companies in the Altai woodworking industry engaged in harvesting and processing wood. Since 2009, one of the company's strategic directions has been the development of the wooden house building industry in the region. To this end, within the framework of the company, a project aimed at creating a complex of house-building production and production facilities with in-depth processing of wood was developed and implemented to produce a series of spacious, eco-friendly, affordable wooden houses and all the necessary components for them. However, their marketing activities did not allow it to prosper in its full scope. In theoretical part I observe the development of marketing concept as a whole and theoretical basis of online marketing in particular. The information was primarily derived from the books and online resources. The important part was the researching part of online advertising and its measurement. In the practical part, primary source of data is internal to the company observed. The tools of Yandex.Metric was used to measure and plan advertising activities. SWOT analysis was performed to assess company's abilities and areas in order to develop. In the last part, an advertising campaign was carried out based on recommendations. The website was renovated.

This diploma thesis analyzes one from online marketing segment -- Affiliate. Thesis is divided to two logical parts. In first part is described philosophy and functions of affili-ate marketing like a part of sales promotion strategy online. In second part is practically described how it works on some case-studies. In case-studies are described differences between Czech and foreign online environment. Thesis wants to describe this interesting and often marginalized segment of online marketing.

Conducts a deep research of the online and smartphone consumer behaviour with a focus on the Spanish Millennials. The main goal of the thesis is to identify a different online and smartphone pattern among Millennials in Spain, compared to the general population. At the same time, obtaining valuable and insightful information about the Spanish Millennials consumer behaviour and trends is another goal of the thesis. This thesis aims to provide key findings on the topic, adding valuable knowledge, based on the current situation and behaviour of this segment of the Spanish population.

The purpose of this study was to examine whether there are significant relationships between the general satisfaction of students and learner-content interaction, learner-instructor interaction, learner-learner interaction, and learner-technology interaction in 100% online courses. There were 310 responses from the students. This study did not use data from duplicate students and instructors. Excel was used to find duplicate students and instructors; therefore, 128 responses were deleted. After examination of box plots, an additional four cases were removed because they were outliers on seven or more variables. Nineteen responses were deleted because they did not answer all questions of interest, resulting in a total sample of 159 students. Multiple regression analysis was used to examine the relationship between the four independent variables and the dependent variable. In addition to tests for statistical significance, practical significance was evaluated with the multiple R2 , which reported the common variance between independent variables and dependent variable. The two variables of learner-content and learner-instructor interaction play a significant role in predicting online satisfaction. Minimally, the variable learner-technology can predict online satisfaction and is an important construct that must be considered when offering online courses. Results of this study provide help in establishing a valid and reliable survey instrument and in developing an online best learning environment, as well as recommendations for institutions offering online learning or considering the development of online learning courses.

El presente proyecto tuvo como objetivo principal la elaboración de un Plan de Negocios para la creación de la tienda online “Doggy Online” bajo el análisis de los siguientes parámetros: En los aspectos generales destacan la idea del negocio que nació a partir de la necesidad de los consumidores por encontrar variedad de productos y servicios para canes en un solo lugar y principal diferencial de nuestra marca. Asimismo, se ofrecerá una diversa familia de productos donde se podrán encontrar productos de primera necesidad y accesorios mientras que en cuanto a servicios, contará con una amplia gama de servicios conocidos y novedades del rubro. Además como ventaja competitiva se ofrecerá una alternativa rápida y confiable bajo el manejo de los mejores sistemas de software del mercado dirigido por un equipo humano altamente calificado para generar la compra desde la comodidad del hogar como alternativa de innovación. Una de las principales estrategias de crecimiento se centrará en la revisión periódica del entorno y el afianzamiento de las relaciones con clientes y proveedores. / Tesis

Online education has grown substantially over the years because of the flexibility it has given the student in acquiring an education. For many, higher education is now a reality instead of just a dream. With this educational format, traditional and non-traditional students are taking classes to obtain a degree or pursue lifelong learning. Unfortunately, some students are taking online classes without being equipped with the necessary skills required for successful completion. The purpose of the evaluation was to investigate the readiness factors of students taking online classes. The Readiness for Education At a Distance Indicator (READI) assessment was completed by students registered for online classes at Itawamba Community College in the fall 2007 semester. A sample of 250 students was randomly selected from the population. The instrument used in the study is adapted from larger instruments and has been tested for reliability and validity. The READI assessment results included variables of individual attributes, technical competency (computer and Internet), technical knowledge, reading comprehension, typing speed and proficiency, and learning styles – visual, social, physical, aural, verbal, solitary, and logical. Additionally, institutional educational variables included in the evaluation were ACT scores, online courses completed, total semester hours completed, and cumulative grade point average. Descriptive statistics were given for the variables and the correlational research findings were presented in respect to the research questions. Stepwise Multiple Regression statistical analysis was conducted to determine the correlation between the measurement variables and educational variables. Individual Attributes, Reading Comprehension, and Logical Learning Style were the contributory success factors in the online classroom. The analysis revealed that Reading Comprehension correlated to the ACT score and Verbal Learning Style correlated to online course completed.

This conference paper is a literature review about the use of humor in online learning. It reviews the theories of humor in education and lists best practices for using humor in an online class. / Paper submitted for ETCV 623. / Abstract: There will always be instructors who use humor in their classes. While these practitioners have never numbered in the majority and often have been scorned by their peers, there has been a resilient insistence that humor has a place in education. As education moves more and more into online modalities, we find ourselves at a crossroad of opportunities. It has never been easier to find humorous content about any topic using technology. Simply searching Google for “humor in instruction” lists page after page of ideas, research and content designed for the classroom. At the same time, many of us are teaching in classes where we never see the people we teach. This can rob instructors of important feedback about whether their content (whether humorous or not) is connecting with the students. This literature review explores these crossroads, looking at the effectiveness of humor in teaching, theories that can guide humor in the classroom, types of humor to use in education, how to add humor to your online class and resources for implementing humor in your online class.