After the burst of internet bubbles in 2000, the proprietors of online stores began to run their business like physical ones. They adopted the strategy circumspectly to have a solid foundation for their brands. Since the contents and promotions of the website were easy to be copied, the proprietors of online stores need to strengthen their brand awareness and brand preference to customers if they want to be the leader on the market. Most of the online stores only promote their products and service online now, and their strategies are not as diverse or fancy as physical stores have. Besides, most of the researches work on information system design of the website by now. There are not only a few case study on the internet makeup and skin care product stores, but also no research of online brand strategy step model. Through using multiple case study method, this research discusses the practicable marketing strategy what the cases of this study have done. Moreover, this research also goes through the conceptions of online brand strategy, e-commerce, and internet marketing strategy to build the conceptual model to analyze the marketing strategy what the three cases have adopted for this study. In the end, this research has build one practicable brand strategy step model for successful online stores in Taiwan. The result shows that the first step of building a successful online store is to perfect your own website. Then, expand your ambits to other commercial website. After that, an online store can be known by customers without continuing the third step. But if you can follow-up, that will strengthen the brand awareness and brand preference. The third step can be working the virtual community or marketing offline. There is no priority between these two stages, and you can also adopt both on the same time. That would be no difference.

Online music has become an important commercial possibility in the music industry. However, according to the marketing research of Market Intelligence & Consulting Institute on 2009, there¡¦re only 17.6% of those web users willing to pay for online music. Hurley and Estelami (1998) mentioned that the service quality will affect the customer satisfaction. Superior service quality will have a positive effect on customer satisfaction, and proceed to affect the customer¡¦s repurchase intentions and behavior. In this research, we tried to find the relationship between service quality and customer satisfaction for online music. The main aspects of online service quality are informativeness, selection, portability, convenience, perceived enjoyment, and Idolization. In this research, we collected data of online music in Taiwan by conducting a survey on the Internet. It¡¦s found that selection, convenience, perceived enjoyment, and Idolization have a positive influence on customer satisfaction based on statistical analysis. Above all, the aspect of convenience is highly relative to customer satisfaction. As a result, the author suggests that online music should add more functions according to the four aspects mentioned above.

This study is designed to develop a set of courses suitable for training online English teachers. It aims at planning training guidelines for online English teachers, strengthening achievement and complementing each other between online English teacher and student, providing online English teaching resources, and offering diversified online English teacher training channels. In this study, ADDIE (Analysis, Design, Development, Implementation and Evaluation) instructional design model was adopted as a reference for conducting research steps. This study encompassed analysis, design, development, and implement phases. Due to time and manpower constraints, this study only explored formative assessment of ¡§Online English Teacher Training Courses¡¨. In this study, 4 participations with online English language teaching experience were interviewed respectively on each section of ¡§Online English Teacher Training Courses¡¨ and completed assessment rating scale. This paper presents three research conclusions of this study in accordance with study purposes, explores the advantages and constraints of online English training courses, and proposes three recommendations for further studies.

Abstract Due to the fast improvement of information technology ,the application of internet is spreading in our society ,so is electronic commerce(EC).In hence ,many companies are starting to provide all kinds of services on the internet .In the stock market , stock brokers provide online stock trading service ,that enable the stock trading will not limited by time¡Bregions and people any more .However ,the internet has became a new way of investment. In Taiwan, there are more than 70 online stock brokers and one million investors that use online stock trading, and the volume of online stock trading is 5.87% to the total stock market. According to relative documents and some professional assessment mechanism, this study generalize 15 indexes of satisfaction of online stock trading questionnaires to query online stock brokers and investors, answers that we want to know are: what are the features of online trading investors? What are their responses of online stock trading? What are the factors that influence the indexes of satisfaction of online stock trading? What are the differences of satisfaction between online stock brokers and investors? The research outcome shows that investors which use online stock trading service is more younger and educated¡Bfrequency of trade is fewer¡Bthe amount of money is not much and the investors prefer self-service .And security of transaction is the primary factors that make the investors does not like online stock trading. Furthermore ,this study has generalized five primary factors that influence the satisfaction of online stock brokers and investors ,they are :¡uweb design¡v¡B¡unet speed ¡v¡B¡ufinancial specialty¡v¡B¡ucustomer services¡vand¡ufees¡v. And still other ,in the comparison of satisfaction between online stock brokers and investors , there is a gap in the aspect of ¡ufinancial specialty¡v,and by the further analysis ,there are gaps in the following index:¡urichness and quality of research reports¡v¡B¡usupply of other financial instruments¡v¡B¡uquery of customers information¡vand ¡usecurity of transaction¡v

The purpose of the thesis is to explore how the legacy firms extend their online business. Should they integrate the online business division with traditional division in order to leverage the established competency, or spin off the online business division and keep it separate from the traditional division in order to get more flexibility and focus? The study tried to find the factors that effect firms to keep the online business separate from established business or urge firms to integrate the online business in-house. These factors can help firms decide whether to keep or spin off the online business division. The main conclusions of this thesis: 1. Check the shock of the online business Explores the idea of "disruptive technology" that clashes with the current culture/business model versus "sustaining technology" that enables further success of the current culture/model. If the internet business is disruptive technology, you should spin it off. 2. If interrelationship between the established business unit and the internet business unit can bring competitive advantage to each other, or the established business unit have the core competency or resource to make the internet business unit competitive, you should take advantage of the synergy by horizontal strategies.

The study introduces an alternative analytic framework for the investigation of online discussion forums. It focuses on the social dynamics occurring in online discussion threads situated within a tertiary e-learning context, and advocated by social learning theories. Online discussion forums are perceived as conducive environments for the evolvement and support of collaborative and socio- constructivist learning. However, the literature reviewed, revealed a growing need for finding empiric frameworks for ascertaining the materialisation of these perceptions. Attempting to address the identified need, the study adopts ethnomethodological notions, complemented by Structural Analysis approach, to produce an alternative analytic frame called the Event Centre (EC) approach for the study of online discussion forums. The theoretical framework chosen in this study enables the investigation of online discussion forums as systems of relations rather than aggregations of individuals. The EC approach enables the visual representation of networks of people interacting with each other and at the same time presenting the content discussed in each interaction. Applying the EC approach to a set of 131online discussion threads, enabled the discovery of social dynamics occurring within the discussion threads. Preliminary investigations of these visually represented dynamics revealed two overarching patterns. One depicting uni directional interactions in which all participants referred to a single message and a second one depicting sequences of interactions organised in chain like patterns. The study suggests that these overarching patterns may imply different perceptions of knowledge as enacted by the participants, and hence possibly reveal different perceptions of teaching and learning through which it may be possible to detect collaborative and social constructivist processes. The study suggests that the visual patterns introduced should be perceived as abstractions of particular events, implying their generalisability and hence possible application to different data sets.

Purpose The purpose of the paper is to understand how crucial of importance is e-WOM within the French tourism industry with a focus on trip retailers – travel agencies and tour-operators – by observing and analyzing how they encourage and manage e-WOM.   Methodology The paper uses deductive approach with a triangulation method based on a qualitative research through 24 semi-structured telephone interviews and a quantitative research through the behavior analysis of 112 trip retailers on online communities. Findings It was found that the French trip retailers encourage e-WOM by primarily joining and using online communities via posting pictures and special offers at least twice a week on social networks. Besides, among those that collect and manage positive and negative comments, they mainly do it on Facebook by rather adopting a non-defensive attitude. Managerial implications The authors suggest trip retailers not use as many online communities they can but regularly be active on the one(s) they choose to use. Moreover, responding not only to negative but also to positive e-WOM may be a strategy that paid off since few trip retailers take it into consideration. Regarding the management of negative e-WOM, the authors recommend against deleting non-eulogistic comments and reply publicly within 24 hours.   Limitations This study was limited to French trip retailers and cannot consequently be generalised for all international trip retailers. Additionally, the specific sector trip retailers work with has not been taken into consideration. Moreover, even if trip retailers have been classified within four categories, no deeply correlation has been studied between the size and their online activity.   Further research suggestions Future research is needed to possibly confirm and subsequently generalise the findings of this paper to the overall tourism industry in France. Moreover, it is necessary to compare what trip retailers think to do and what they really do on the web and determine a degree of relevance. Furthermore, due to the constantly growing interest for online communities by tourism professionals, an updated study of that one should be conducted during the next five years and results compared. It would be finally also interesting to measure the impact of e-WOM on online communication strategies   Article classification Qualitative and quantitative studies

Thesis (Ph.D.)--Bowling Green State University, 2008. / Document formatted into pages; contains viii, 180 p. : 1 col. ill. Includes bibliographical references.

Thesis (Ph. D.)--University of California, Los Angeles, 1994. / Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves).

Thesis (Ph. D.)--University of California, Los Angeles, 1993. / Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 191-199).