The spread and development of the Internet has not been last a long time, however, a plethora of global famous brands have been established, twisting it from the ever glooming situation to a dominant role in our life. Before that, an brand building takes time, but on the contrary, now an Internet brand takes only a few months to become a strong brand. This can be indicated from the census conducted by the Interbrand. Therefore, the subject of the research is to see how to build a Internet brand and hope this will benefit those interested with the management of a virtual store. The target of the research includes online beauty shop in Taiwan and U.S, to see how they build a successful virtual store brand and to compare the differences of the development history between those U.S and Taiwan virtual stores. The research adopts case study research, and after serious interviewing with each individual case of corporation, the following conclusion has been made that: 1. Customer management: to establish an encouragement mechanism for both new customers and frequent customers;; making good use of database in order to raise the loyalty of customers. 2. Website Establishment: a good virtual store is always easy to browse and providing an attractive user interface; making the style be able to reflect the core value Of the corporation. 3. Marketing Activities: no matter what kind of marketing activities, new idea and innovation is necessary. 4. Strategic Alliance: by means of strategic alliances to improve the brand¡¦s resource and power. 5. Core Value: to develop a unique characteristic and activity to provide core value for customers. 6. Trusted Transaction Mechanism¡G clearly claim the information, privacy policy, transaction methods and shopping routine, making customers have great shopping experience.

With the development of electronic commerce and online group-buying, many studies tried to explore theories about online group-buying. Following the recent development of online group-buying, this research tries to provide a comprehensive framework to study online group-buying by proposing five different dimensions as a basis to develop various group-buying models. The five dimensions are initiator, price variety, bargain power, reservation price, and number of negotiators. The developed group-buying models are categorized into two categories, negotiating price before forming coaliation and negotiation price after forming coaliation. In addition, we also tried to analyze online group-buying model or behavior based on microeconomic theory. Hopefully, it can open a new research area in online group-buying models.

Thesis (M. Phil.)--University of Hong Kong, 2010. / Includes bibliographical references (p. 109-126). Also available in print.

Thesis (M.A.)--University of Missouri-Columbia, 2003. / Typescript. Includes bibliographical references (leaves 392-400). Also available on the Internet.

Thesis (M.A.)--University of Missouri-Columbia, 2003. / Typescript. Includes bibliographical references (leaves 392-400). Also available on the Internet.

Thesis (Ph. D.)--University of Missouri, Columbia, 1997. / Includes bibliographical references. Also available on the Internet.

Thesis (M. Sc.)--University of Hong Kong, 2002. / Includes bibliographical references (leaves 131-137).

Thesis (M. Phil.)--University of Hong Kong.

Includes bibliographical references (p. 105-117).

Online education has changed the way education is delivered. Higher education has been the leader of providing online education. Currently, the fastest growing online degree program in higher education is a Master of Business Administration (MBA) degree. This demand is due to employees who are looking to move up in their career but who are not able to attend school full-time. Many accredited not-for-profit business schools as well as for-profit universities have launched their own online business degree programs to meet this demand. This report aims to review best practices for online business degree programs. It will describe the evolution of distance education as it pertains to higher education, the difference between campus, online and hybrid mode and the types of online learning. This report also identifies how higher education and business schools are providing online education and are competing with for-profit universities and explains why Association to Advance Collegiate Schools of Business (AACSB) accreditation is important. I will also discuss the benefits of delivering online business degree programs as well as proves the challenges that administration, students and faculty face in this process. Through analysis of existing research studies, the report will explain which best practices administration, faculty and students can adopt in order to offer and participate in a successful online business degree program. / text