This dissertation contributes to IS research by explaining user intentions while using AR features in mobile social networking and retail app contexts. It consists of three essays, which use partial least squares modeling to analyze different consumer behavior models. The first essay examines the influence of quality, human, and environmental factors on AR reuse intention in a mobile social networking context. The second essay introduces position relevance, a new construct essential to AR research in e-commerce, and it looks at the influence of this construct and app involvement on user purchase intention, while using view-in-room features on mobile retail apps. The third essay examines the influence of service quality and visual quality on recommendation intention of mobile retail apps while using view-in-room features compared to shopping without using these AR features.

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This study, conducted in the spring of 2005, was designed to assess the contribution of computer experience on primacy effect and satisficing in online survey formats. Although regression analysis found that survey format can predict primacy effect, computer experience did not add to the explanation of the variance in primacy effect. Similarly, survey format was found to be a predictor for satisficing, however, computer experience did not add to the explanation of the variance in satisficing. In addition, there was not a significant correlation between computer experience and the number of words used to answer open-ended questions. Lack of variability of computer experience among respondents was a limitation in this study. Six survey formats (answer choices listed visible vertical, visible horizontal, pull-down menu, or check-all-that-apply with two surveys for each formats; answer choices listed in forward order and answer choices listed in reverse) were used to test for primacy effect. Initial linear regressions revealed that 6 of the 85 questions resulted in a positive and significant beta indicating primacy effect. Further regression analysis compared horizontally listed answer choices and pull-down menu survey formats individually against the vertical and visible answer choice survey format to determine if survey format explained a significant proportion of the variance in primacy effect. The interaction between survey format and answer order did not produce a significant positive correlation with primacy effect, therefore further investigation of the contribution of computer experience on primacy effect in those two survey formats was not necessary. Linear regression showed that the check-all-that-apply answer format does significantly explain the variance in primacy effect, however further analysis showed that computer experience did not significantly explain additional variance in primacy effect. Regression analysis showed that satisficing was more evident in the matrix survey format when compared with the visible vertical survey format, however computer experience did not significantly explain the variance in satisficing in these two survey formats. Finally, regression analysis failed to show that computer experience had an effect on the number of words used to answer open-ended questions (an indication of satisficing). / Ph. D.

Yes / The presentation provides information on the results of the on-line student and staff surveys that addressed the final year engineering project experience. The work was performed as part of the Royal Academy of Engineering's National HE STEM Programme. The presentation was made at Outduction's National Conference at Kew Gardens. Outduction was a three-year collaborative project between Kingston University London and University of Bradford, funded by the National Teaching Fellowship Scheme, which aimed to improve understanding of the experience of students in their final year of undergraduate study. / Royal Academy of Engineering, National HE STEM Programme

Employees at Statoil Canada participated in an action research, cooperative inquiry-based program that was designed to facilitate the reduction of their office environmental footprint. The program was designed using a combination of techniques that have been shown in previous studies to produce pro-environmental change. Almost 90% of participants that were offered the program opted to take part. During a 4-month period, participants set up individualized programs to reduce their environmental footprint in a manner of their own choosing. Results were collected both formally, through self-report data from a web-based Action Tracker, through 1 on 1 interviews and through a facilitated discussion and informally, through impromptu conversations, emails and observation. The data suggests that the program was effective in reducing environmental footprint, although it remains to be seen if the changes will be long lasting.

Online-Fragebogen werden in verschiedenen Forschungsdisziplinen eingesetzt, da sie für Wissenschaftler mit ihrer Flexibilität und als gute Grundlage zur Auswertung vergleichsweise viele Vorteile bieten. Durch den steigenden mobilen Zugriff nimmt auch die Relevanz von für kleinere Displays optimierten Fragebogenoberflächen zu. Die Bearbeitung von webbasierten Fragebogen wird schon seit längerer Zeit nicht mehr nur auf Desktop-Computern erledigt (Callegaro, 2010), sondern die Nutzung von Smartphones steigt stetig. So wurden im Jahre 2011 nur 4% der Teilnahmen über ein Smartphone abgeschlossen, während es im Jahre 2014 schon 18% waren (Sarraf et al., 2014). Smartphones sind insbesondere bei jungen Menschen verbreitet und werden für die Teilnahme an Online-Befragungen genutzt (Lugtig et al., 2016). Eine Optimierung würde also speziell die Reichweite in dieser Personengruppe erhöhen. Umgekehrt könnte eine mangelhafte Nutzbarkeit auf mobilen Geräten mit einer Unterrepräsentation dieser Gruppe einhergehen. Gerade in Situationen des Wartens werden Smartphones häufig verwendet (Thorsteinsson & Page, 2014), was großes Potenzial für die Bearbeitung von Fragebogen offenbart. [Aus der Einleitung.]

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This study explored the extent to which using online communication tools helped NAIT (the Northern Alberta Institute of Technology) denturist students on third-year practica maintain laboratory and clinical standards of treatment. The inquiry was framed by the Community of Inquiry (CoI) framework, and was conducted from a collaborative constructivist approach with quantitative data used to enhance and support a mainly qualitative design. Results showed that all elements of a CoI were present in the online environment and that participants voluntarily used WebCT communications tools for academic and social interaction. Standards of treatment on practical projects completed by the study group were no different than those of cohorts that did not use communications tools. Modifications to instructional practices made comparison of standards achieved on patient cases unfeasible. Study results informed immediate changes made to the online practicum site, and suggestions for long-term pedagogical changes to denturist practica were made.

On opening women's magazine the reader is bombarded with page after page of advertisements featuring highly sexualised images of women. This thesis explores the use of sexuality in contemporary women's magazine advertising and how women respond to this. A year-long analysis of twelve different monthly magazines, spanning three different age demographics was undertaken. A comprehensive coding schedule was developed, and over 5000 advertisements were analysed in a quantitative manner to determine the level of sexuality. Nearly 500 women took part in an online survey. It was designed to gauge their responses to the use of sex in advertising, as well as the influence of advertising overall. This analysis found that sex is a tool used by advertisers in almost every advertisement that appears in women's magazines, particularly those targeted at the youngest age demographics. Some products, such as fragrances, rely more heavily on the use of sex in their advertising campaigns than others. The women surveyed believed that average and older women are under-represented in advertising. Women tend to recollect advertisements that promote a 'promise' or an idealised lifestyle set in a sexual context. Recollection is, of course, the aim of advertising, so it would appear that the use of sex is here to stay.