Many business schools in the United States have experienced a decrease in funding. To compensate for the reduced revenue and remain competitive, a number of these institutions have discovered new and creative ways to raise money, such as using the Internet. This study examined the impact that the Internet has on business school philanthropy and identified online giving trends among randomly selected AACSB International accredited institutions in the United States. A 20-item questionnaire was used to measure the results. Of the 107 business schools that participated in this study, 36.4% (n=39) raised money online. Data also revealed that 66.7% of the business schools that raised money online reported that the average size of an individual online gift was $250 or less, and nearly 80% of the respondents claimed that online donations accounted for 10% or less of the total amount they received in annual donations. This study also explored other variables such as the type of institution (public or private) that accepted online donations as well as the type of fundraising office a business school had (decentralized, centralized, or combined). Donor characteristics and marketing strategies used by business schools to promote their online fundraising programs were also examined. The results revealed that many business schools did not accurately track the demographics and characteristics of their online donors. Findings from this study indicated that advancements in technology have increased the opportunities for obtaining financial support to business schools. The results can be used as a benchmark for future investigations.

The aim of this Master´s Thesis is to analyse the way in which non-governmental organizations approach the use of the internet for fundraising. The Master´s Thesis explores attitudes of non-governmental organizations towards this medium as well as the factors that motivate these organizations to use the internet. In order to achieve the aim the author carried out qualitative research based on semi-structured interview attended by representatives of a total of ten selected non-governmental organizations. The results show that non-governmental organizations use the internet for fundraising, however there are considerable gaps in their effectiveness. Online fundraising does not entail a significant financial source. Non-governmental organizations use the internet mainly to build a relationship with their supporters. Online fundraising is therefore seen as a complement to classic fundraising methods that still dominate in case of Czech non-governmental organizations.

Com o advento da internet, surgem no campo da filantropia plataformas digitais que utilizam o poder de mobilização de indivíduos da web 2.0 para apoiar financeiramente projetos socioambientais. Esta dissertação tem por base as experiências da startup Eventos do Bem, que utiliza o método de angariação online Peer-to- Peer (P2P). A abordagem digital do método de captação de recursos P2P consiste na elaboração de campanhas promovidas por indivíduos online os quais podem utilizar seus eventos pessoais prol de uma causa social - como aniversários, casamentos entre outros - para mobilizar sua rede de contatos propondo que seus conhecidos doem para sua campanha ao invés de os presentearem no aniversário. As experiências na realização de campanhas digitais em prol de organizações sociais no referido empreendimento, elucubraram problemas relativos à performance financeira das campanhas. Logo, esta pesquisa foi realizada com o objetivo de propor diretrizes e práticas que potencializem o sucesso deste tipo de arrecadação online. Visto ser um modelo aplicado de forma pioneira no país, como metodologia, optou-se pela estratégia de estudos de caso múltiplos com base em YIN (1994) na qual, em conjunto com o estudo da startup Eventos do Bem, selecionou-se a plataforma estadunidense Charity:Water, referência em angariação P2P. Como unidades de análise, foram abordadas as campanhas de angariação realizadas em ambas as plataformas, focando na categoria de campanhas de aniversário. Logo, o trajeto desta pesquisa delineou-se nas fases: (a) análise da experiência da startup Eventos do Bem, em paralelo com a leitura do referencial teórico pertinente; (b) pesquisa e seleção da plataforma Charity:Water; (c) estudo e realização de 46 entrevistas, compondo-se em 6 entrevistas com funcionários do Charity:Water e 40 efetivadas com criadores de campanhas de aniversário em ambas as plataformas; (d) análise de fatores e práticas influenciadoras das campanhas promovidas nos casos abordados; (e) estudo cross- case e análise dos resultados obtidos. Como resultado da pesquisa, foi delineado um procedimento de boas práticas para potencializar a performance das campanhas digitais, destacando-se ações referentes à interação individual do criador da campanha com toda a sua rede de contatos, a persistência no pedido e a realização de um discurso do pedido de doação com qualidade, isto é, que apresente argumentos para persuadir doadores mais emocionais como também os mais racionais e lógicos. Desta forma, o estudo contribuiu para expandir o debate de captação de recursos online e aponta inovações da técnica P2P no que tange à mecânica do processo de decisão para doar e demonstra que a técnica pode fornecer resultados que vão além da angariação de recursos, estimulando maior engajamento social dos participantes. / With the advent of the Internet, philanthropy is emerging in digital platforms that use the mobilization power of web 2.0 individuals to financially support social and environmental projects. This dissertation is based on the experiences of the startup Eventos do Bem, which uses the Peer-to-Peer (P2P) online raising method. The digital approach of the P2P method of fundraising consists of the elaboration of campaigns promoted by individuals online who can use their personal events for a social cause - such as anniversaries, weddings and others - to mobilize their network of contacts by proposing that their acquaintances ache for their campaign instead of giving them on their birthday. The experiences in the accomplishment of digital campaigns in favor of social organizations in the mentioned enterprise, they have presented problems related to the financial performance of the campaigns. Therefore, this research was carried out with the objective of proposing guidelines and practices that will enhance the success of this type of online collection. As a model pioneered in the country, as a methodology, we chose the strategy of multiple case studies based on YIN (1994) in which, together with the study of the startup Eventos do Bem, we selected the platform American Charity: Water, reference in P2P fundraising. As units of analysis, the campaigns of raising were carried out in both platforms, focusing on the category of birthday campaigns.Therefore, the study\'s path was delineated in the phases: (a) analysis of the startup experience of the Good Events, in parallel with the reading of the relevant theoretical reference; (B) research and selection of the Charity: Water platform; (C) study and performance of 46 interviews, comprising 6 interviews with Charity: Water employees and 40 interviews with fundraisers on both platforms; (D) analysis of factors and practices influencing the campaigns promoted in the cases addressed; (E) cross-case study and analysis of the results obtained. As a result, a procedure of good practices was designed to potentiate fundraising P2P performance, highlighting actions regarding the individual interaction of the campaigner with his entire network of contacts, a persistence without request and realization of a speech of the Request Of giving with quality, is, and presents arguments to persuade donors more emotional as also the most rational and logical. In this way, the study contributed to expand the online fundraising debate and points out innovations of the P2P technique regarding the mechanics of the decision process to donate and demonstrates that the technique can provide results that go beyond fundraising, Stimulating greater social engagement of participants.

Com o advento da internet, surgem no campo da filantropia plataformas digitais que utilizam o poder de mobilização de indivíduos da web 2.0 para apoiar financeiramente projetos socioambientais. Esta dissertação tem por base as experiências da startup Eventos do Bem, que utiliza o método de angariação online Peer-to- Peer (P2P). A abordagem digital do método de captação de recursos P2P consiste na elaboração de campanhas promovidas por indivíduos online os quais podem utilizar seus eventos pessoais prol de uma causa social - como aniversários, casamentos entre outros - para mobilizar sua rede de contatos propondo que seus conhecidos doem para sua campanha ao invés de os presentearem no aniversário. As experiências na realização de campanhas digitais em prol de organizações sociais no referido empreendimento, elucubraram problemas relativos à performance financeira das campanhas. Logo, esta pesquisa foi realizada com o objetivo de propor diretrizes e práticas que potencializem o sucesso deste tipo de arrecadação online. Visto ser um modelo aplicado de forma pioneira no país, como metodologia, optou-se pela estratégia de estudos de caso múltiplos com base em YIN (1994) na qual, em conjunto com o estudo da startup Eventos do Bem, selecionou-se a plataforma estadunidense Charity:Water, referência em angariação P2P. Como unidades de análise, foram abordadas as campanhas de angariação realizadas em ambas as plataformas, focando na categoria de campanhas de aniversário. Logo, o trajeto desta pesquisa delineou-se nas fases: (a) análise da experiência da startup Eventos do Bem, em paralelo com a leitura do referencial teórico pertinente; (b) pesquisa e seleção da plataforma Charity:Water; (c) estudo e realização de 46 entrevistas, compondo-se em 6 entrevistas com funcionários do Charity:Water e 40 efetivadas com criadores de campanhas de aniversário em ambas as plataformas; (d) análise de fatores e práticas influenciadoras das campanhas promovidas nos casos abordados; (e) estudo cross- case e análise dos resultados obtidos. Como resultado da pesquisa, foi delineado um procedimento de boas práticas para potencializar a performance das campanhas digitais, destacando-se ações referentes à interação individual do criador da campanha com toda a sua rede de contatos, a persistência no pedido e a realização de um discurso do pedido de doação com qualidade, isto é, que apresente argumentos para persuadir doadores mais emocionais como também os mais racionais e lógicos. Desta forma, o estudo contribuiu para expandir o debate de captação de recursos online e aponta inovações da técnica P2P no que tange à mecânica do processo de decisão para doar e demonstra que a técnica pode fornecer resultados que vão além da angariação de recursos, estimulando maior engajamento social dos participantes. / With the advent of the Internet, philanthropy is emerging in digital platforms that use the mobilization power of web 2.0 individuals to financially support social and environmental projects. This dissertation is based on the experiences of the startup Eventos do Bem, which uses the Peer-to-Peer (P2P) online raising method. The digital approach of the P2P method of fundraising consists of the elaboration of campaigns promoted by individuals online who can use their personal events for a social cause - such as anniversaries, weddings and others - to mobilize their network of contacts by proposing that their acquaintances ache for their campaign instead of giving them on their birthday. The experiences in the accomplishment of digital campaigns in favor of social organizations in the mentioned enterprise, they have presented problems related to the financial performance of the campaigns. Therefore, this research was carried out with the objective of proposing guidelines and practices that will enhance the success of this type of online collection. As a model pioneered in the country, as a methodology, we chose the strategy of multiple case studies based on YIN (1994) in which, together with the study of the startup Eventos do Bem, we selected the platform American Charity: Water, reference in P2P fundraising. As units of analysis, the campaigns of raising were carried out in both platforms, focusing on the category of birthday campaigns.Therefore, the study\'s path was delineated in the phases: (a) analysis of the startup experience of the Good Events, in parallel with the reading of the relevant theoretical reference; (B) research and selection of the Charity: Water platform; (C) study and performance of 46 interviews, comprising 6 interviews with Charity: Water employees and 40 interviews with fundraisers on both platforms; (D) analysis of factors and practices influencing the campaigns promoted in the cases addressed; (E) cross-case study and analysis of the results obtained. As a result, a procedure of good practices was designed to potentiate fundraising P2P performance, highlighting actions regarding the individual interaction of the campaigner with his entire network of contacts, a persistence without request and realization of a speech of the Request Of giving with quality, is, and presents arguments to persuade donors more emotional as also the most rational and logical. In this way, the study contributed to expand the online fundraising debate and points out innovations of the P2P technique regarding the mechanics of the decision process to donate and demonstrates that the technique can provide results that go beyond fundraising, Stimulating greater social engagement of participants.

This diploma thesis introduces the topic of online fundraising primarly based on foreign scholarly literature. The thesis focuses mostly on its tools, but it also presents ethical rules or evaluation. The goal of the diploma thesis after introduction this topic to the czech public is to analyse the half-structured questionnaire and identify successful organizations. In addition to that, the aim of the research is to discover the application of key success factors of online fundraising among identified successful organizations, which are at the end supplemented by inspirations and recommendations from czech NGOs.

Identifikační záznam Richterová, Daniela. On line fundraising a mikrofinancování v sociální síti a na Webu 2.0 [Online fundraising and microfinace in the context of social networks and Web 2.0]. Praha, 2011. 102 s. Diplomová práce. Univerzita Karlova v Praze, Filozofická fakulta, Ústav informačních studií a knihovnictví 2011. Vedoucí diplomové práce Mgr. Denisa Kera, Ph.D. Abstract The main focus of this thesis is to characterize online fundraising and microfinance tools in the context of Web 2.0 and social media. The main goal is to analyze and assess the existing philanthropic portals in the Czech Republic and abroad. The thesis includes a theoretical explanation of terminology, principles and technologies of Web 2.0 and social media platforms and their connection to online philanthropy. New phenomena such as crowdfunding, P2P lending and crowdsourcing are clarified. The analytical part focuses on the evaluation of fundraising portals Network for Good and GlobalGiving and microfinace portals Kiva and LoanBack. Czech philanthropic online projects are represented by Šance pro draha, myELEN, Daruj správně and Skutečný dárek. Particular emphasis is given to monitoring and evaluating the extent of Web 2.0 principles and technologies integration. The conclusions contain suggestions for implementing the findings...

This thesis describes the possibilities of using the internet for marketing and fundraising activities of non-profit organizations in the Czech Republic. It has an emphasis on the quality of non-profit organizations' web sites. The first chapter of the thesis presents a non- profit sector and its specifics. Furthermore, it describes the possible ways NGOs can communicate on the internet and their potential online marketing. The third chapter is dedicated to fundraising forms and mapping the current trends in online fundraising. The fourth and fifth chapter explain the specifics of web site usage and social networks. Moreover, the principles of quality web sites are presented. The last chapter focuses on the analysis of the web sites of selected non-profit organizations in the area of social rehabilitation. The analysis is mainly devoted to accessibility and usability of web sites. It also examines the potential use of web sites to communicate with users and supporters.