Submitted by Maicon Juliano Schmidt (maicons) on 2015-04-24T15:27:39Z No. of bitstreams: 1 Renato Przyczynski.pdf: 2517179 bytes, checksum: e844b080b56ae169db7db8ac58436525 (MD5) / Made available in DSpace on 2015-04-24T15:27:39Z (GMT). No. of bitstreams: 1 Renato Przyczynski.pdf: 2517179 bytes, checksum: e844b080b56ae169db7db8ac58436525 (MD5) Previous issue date: 2013-12-10 / Nenhuma / A produção de serviços depende de uma capacidade coprodutiva que considera a interferência dos clientes usuários na prestação, no consumo e no desempenho dos serviços. Investigações empíricas com o objetivo de mensurar as capacidades de coprodução não encontram-se bem desenvolvidos na literatura de gestão de operações de serviços. O objetivo principal desta tese é investigar empiricamente as Capacidades Organizacionais (CORS) e as Capacidades Operacionais (COPS) para a coprodução de serviços de telecomunicações em um contexto B2B, considerando as dimensões antecedentes e os efeitos no desempenho dos serviços. O instrumento inicial com 77 indicadores foi submetido aos procedimentos de item-sorting, validade de conteúdo e validade de construto. Análises adicionais foram realizadas por especialistas em TI e o instrumento foi submetido a teste piloto com gerentes de TI de 37 agências do Banco do Brasil S.A. O coeficiente alpha de Cronbach foi adotado como medida de confiabilidade. Os procedimentos de pré-teste excluíram 33 questões do instrumento e reduziram para 39 o número de indicadores. O modelo de mensuração ficou estruturado através de quatro construtos operacionalizados como CORS: normas e procedimentos, qualidade da integração com fornecedores, planejamento estratégico de serviços e habilidade em serviços; e quatro construtos operacionalizados como COPS: gerenciamento dos equipamentos, gerenciamento das instalações, segurança dos equipamentos e capacitação dos funcionários. O modelo foi testado em uma amostra de 300 empresas usuárias de serviços de telecomunicações (100 matrizes e 200 filiais). Após a etapa de teste, o modelo foi ajustado durante a técnica de modelagem de equações estruturais e análise fatorial confirmatória. Os índices de ajuste, de confiabilidade composta e de média de variância extraída atingiram os valores recomendados. A validade discriminante foi verificada pelos métodos de Fornell e Larcker (1981) e de Bagozzi e Phillips (1982). Os construtos obtiveram valores significativos (P<0,001) de Critical Ratio (CR) o que sugere validade convergente dos indicadores. Após a verificação de validade e confiabilidade o modelo de mensuração ficou estruturado com 20 indicadores válidos e confiáveis distribuídos em sete variáveis independentes e uma variável dependente. O teste t para amostras independentes revelou diferenças significativas em dois construtos (planejamento estratégico de serviços e segurança dos equipamentos) entre as matrizes e filiais. A análise de regressão linear hierárquica com quatro blocos de variáveis revelou que o modelo proposto é capaz de explicar 23,9% do desempenho dos serviços. Dois construtos formadores das CORS (normas e procedimentos e qualidade da integração com fornecedores) obtiveram valores estatisticamente significativos (P<0,05) o que sugere influência dessas duas CORS no desempenho dos serviços de telecomunicações. Procedimentos estatísticos adicionais de multicolinearidade e de homoscedasticidade mostram evidência de normalidade e consistência na distribuição dos dados. / Service coproduction depends on capabilities that focus on the users interference in the provision, consumption and service performance. Empirical investigations in the production and operations management area aimed at measuring coproduction organizational and operational capabilities are not well developed in the literature. The aim of this paper is to empirically test and investigate the Organizational Capabilities (ORCAPS) and the Operational Capabilities (OPCAPS) for the coproduction of telecommunication services in B2B environments considering their antecedent dimensions and the effects on service performance. The initial instrument consisting of 77 items was submitted to procedures such as item-sorting, content validity and construct validity. Further analysis by IT experts were conducted before the pilot experiment with IT managers from 37 branches of Banco do Brasil S.A. Cronbach’s alpha was adopted as a reliability measure. The pretesting procedures excluded 33 questions from the instrument. For the structuring of the measurement model four constructs were operationalized as ORCAPS (rules and procedures, quality of interaction with suppliers, service strategic planning, and service ability); and four constructs were operationalized as OPCAPS (equipment management, installations management, information security, and staff capacity). The model was tested in a sample of 300 companies, users of telecommunication services (100 headquarters and 200 business units). After testing, the model fit was verified through the structural equations modeling technique and confirmatory factor analysis. The model fit, composite reliability and average variance extracted scores achieved all the recommended cutoff values. Discriminant validity was assessed following the methodology by Fornell and Larcker (1981) and Bagozzi and Phillips (1982). All the constructs were significant (p<0,001) in the assessment of critical ratio suggesting convergent validity of the items. After the validity and reliability tests, the measurement model consisted of 20 valid and reliable items distributed in seven independent variables and one dependent variable. The t test for independent samples revealed significant differences among IT managers from headquarters and business units in two constructs (service strategic planning and equipment safety). The hierarchical linear regression analysis organized in four groups of variables revealed that the proposed model is capable of explaining 23.9% of service performance. Two of the four ORCAP constructs (rules and procedures and quality of interaction with suppliers) were significant (p<0,05) suggesting influence on telecommunication service performance. Additional statistical procedures of multicollinearity and homoscedasticity provided evidence of consistency and normality in the distribution of data.

如製造業欲實行製造業服務化概念，第一步總是最難決定。因此，這項研究的目的是提供台灣扣件產業對於製造業服務化概念，一個實際採行內容分析。本研究採用動態能耐和作業性能耐為主要兩大構面的一個研究框架，這是由Gebauer等人在2012）所發展的分析框架。本研究探討企業如何在開始抓住機遇，感測機遇和重新配置企業資源。這項研究希望能發現有關企業如何運營再結構化組織企業能耐以支撐企業戰略。對作業面能耐，重點在於企業文化，績效評估系統，人力資源，創新過程和組織結構。 動態能耐和作業性能耐作為本研究中的框架。動態能力可以分為三個部分，感知和形狀的機會和威脅，抓住機遇，通過加強和重新配置企業的無形資產和有形資產，以保持競爭力。在這項研究中，發現是該產品為導向的製造商只有在創建關鍵資源的價值和再分配融入企業文化。此外，產品為導向的生產廠家應建立在製造業和非製造業部門的評估程序。在另一方面，以結果為導向的製造商重新分配所有資源的組織中為他們的客戶提供卓越的使用體驗，還建立了一套服務面和非服務面衡量績效指標系統。此外，結果為導向的製造業會執行的品牌建立和通路經營的，支持企業戰略。此外，台灣扣件產業能夠了解自身擁有的能耐之餘，並知悉如何踏實地實行製造業服務化。 有兩個理由說明這項研究的標的，選擇台灣扣件產業。首先，扣件產業在台灣擁有完整從上下游完整供應鏈。其次，其中在台灣一些扣件製造廠商已經成功執行製造業服務化，以加強於非價格競爭的競爭力。研究結果可分為，從能耐的角度具體探討執行內容，產品導向的服務以及結果為導向的服務之間的實際經驗。此外，這項研究指出兩種類型的產品服務化系統之間的相似與相異的能耐。 然而，這項研究的限制是，它僅選擇扣件產業。未來的研究方向可能會選擇其他行業的情況下，試圖找出這些行業中，對於製造業服務化，所需要能耐的相似性及長期觀察下，能耐擁有是否改變。 / As manufacturer adopts servitization to add value by adding services on their current value chain, the first step is always the hardest one. Thus this research aims to offer Taiwanese fastener industry insights to develop servitization. Moreover, it studies and recognizes what the key capabilities are that companies should have. This research uses the dynamic capability and operational capability, which were developed by Gebauer et al (2012) as the analytic framework. This research explores how enterprises initiate in seizing opportunities, sensing opportunities and reconfiguring corporate resources from dynamic capability perspective. Within the interview, this research hopes to discover findings on how business operations support corporate strategy. The research interview focuses on corporate culture, performance measurement systems, human resources, innovation process and organizational structures of operational capability perspective. There are two reasons why this research is focused on Taiwan’s fastener industry. Firstly, the fastener industry in Taiwan has a complete supply chain from upstream to downstream with an industry cluster. Secondly, some traditional industries such as fastener industry have adopted servitization to enhance the competitiveness for non-price competition. The results of the interviews include the capabilities that servitized companies have with the capability framework. Furthermore, the findings include practical experiences between product-oriented service and result-oriented service from capability perspective. This research also identifies the differences and similarities capabilities between two types of product-service system. Dynamic capability and operational capability are used as a framework within this research. Dynamic capability can be divided into three parts, to sense and shape opportunities and threats, to seize opportunities, and to maintain competitiveness through enhancing and reconfiguring the business enterprise’s intangible and tangible assets. During this research, the findings were that that product-oriented manufacturers only integrate corporate culture in value creation and reallocation of the key resources. In addition, product-oriented manufacturers should establish procedures for evaluation on manufacturing and non-manufacturing departments. On the other hand, the result-oriented manufacturers re-allocate all resources among the organization for a superb usage experience for their customers and also establish a set of service and non-service performance indicators for measurement systems. Additionally, the result-oriented company executes brand building and operates channels to support corporate strategy. Also, the Taiwanese fastener industry can ensure their own company's capabilities and understand how to perform servitization practically. However, this research focuses on the contents of capabilities that the companies initiate for servitization. The restriction of this research is that it only chooses the fastener industry. Future research directions may choose other industries as cases and try to find out similarities of capabilities for servitization among those industries.