Recently years environmental protect conscious have raised and the people who concern the healthy issue. Lead to the organic food industry has been developing rapidly in Taiwan. Owing to the organic food industry are getting more acceptable and lovely by customers, therefore, organic food industry direct residence channel enter into the market, due to the organic food selling increasingly to be the current developing in the future, and the brand mark of organic of the stores have increasing rapidly in recently years. The system of producing and selling of the organic industry, different from the general industry, the persons who engage in organic food industry at present promote idea mainly, therefore, the purpose of the study is to study the organic food industry development status, and try to adopt in-depth interview to study the motivation of the organic food industry and business model framework. For view point of the theory of the industry analysis and competitive strategy, intend to study the feature of the case company practical operation, and submit business model suggestion for researchers and managers reference. The study results as follows¡G ¡]1¡^Under the uncertain environment, the case company will modify the organization framework and the other functions in order to construct suitable business model. ¡]2¡^The case company adopts prospectors strategy to suitable for enter into new industry or business model. ¡]3¡^The case company adopts both of emergent strategy and intended strategy to modify business model and competitive strategy continuously and in order to response non-forecast environment.

M.A. (Anthropology) / The global organic food industry has experienced incredibly high growth rates over the past twenty years. In many parts of the world the formal retail of organic food sourced consumers from an already established informal trade. The formalisation of organic food thus necessitated engagement with and monetisation of the ‘organic ethos’ inherent in the informal trade, and played an important part in the popularisation of ethical consumption. This has stimulated many larger discussions about the relationship of humankind, and industry, with the natural world, and has contributed to debates surrounding how to study the forces directing the evolution of agro-food economies. This study contributes to these debates by framing them within the South African context. Through a twenty three month mixed methods study rooted in participant observation and guided by the tenets of constructivist grounded theory, this investigation of the formal organic food industry aims to achieve both theoretical and practical goals. On a practical level, it suggests reasons for the unique growth and composition of the industry witnessed in South Africa, while contributing to global debates surrounding the meaning of organic. On a theoretical level, it suggests that Dixon’s conception of the Cultural Economic Model may overcome some of the analytical divides witnessed in agro-food theory, ultimately contributing to a more balanced, humanised account of the forces directing the shape and shift of food economies.

Alfresco LLC is a startup business based in Managua, Nicaragua. The aim of Alfresco is to help create healthy nutrition habits in Central America’s homes by providing fresh, organic, high quality products with no sugar added and free of lactose and gluten. The salad dressing industry in Nicaragua is relatively mature and it’s characterized by a medium level of fragmentation. However, organic salad dressings are currently inexistent, therefore, this would be a disruption in the lifecycle of the industry. Moreover, since there are no competitors in the organic segment, there is a market gap that has not been covered yet; that is exactly the segment that Alfresco will target. An initial investment of $4,362 is required to start the business. As shown in the financial section, we forecast to recover the investment in year 3. One important risk is the fact that there are a lot of substitutes for salad dressings. However, the busy consumers’ lifestyle backed with the heavy advertising efforts and the high quality of our product, will help us overcome this obstacle and succeed in the industry. Overall, we believe that there is a big opportunity in this industry and we expect to break even before the forecasted time.