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Intelig??ncia estrat??gica: estudo de caso em um banco p??blico federalAlves Junior, Oscar Marques 29 February 2016 (has links)
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Previous issue date: 2016-02-29 / The herein presented research aims to identify the use of intelligence practices in the
achievement of the strategic objectives in the scope of a public company of the national
financial segment. For this, the study was carried out in a big federal public bank,
whose implementation of the Intelligence areas are in an initial stage, which allowed
the research to analyze the adherence of the Intelligence practices with the needs of
the organization and the proposed models in the literature. This research was carried
by means of a descriptive qualitative research, performed by a case study at Caixa
Econ??mica Federal. By the end of the research, we were able to understand how the
structures for the achievement of the studied company strategies are articulated, as
well as how the relationship between the intelligence and the strategic management of
the company happens. The research has demonstrated that while the process of
deployment of the intelligence areas has little more than two years, the intelligence
practices have already been happening in the strategic assessment of the company
for more than ten years. It also notes that the investments performed in the last few
years by the company in the processes of intelligence and innovation tend to boost the
organization's results, especially in the improvement of processes related to its
strategic management and corporative intelligence. The research, therefore, allowed
the comprehension of these structures, demonstrating the existence of Intelligence
practices, which inter-relate the Strategic Management of the company with the
achievement of its strategic objectives. / Este projeto de pesquisa tem por objetivo identificar o emprego de pr??ticas de
intelig??ncia na consecu????o dos objetivos estrat??gicos no ??mbito de uma empresa
p??blica do segmento financeiro nacional. Para tanto, o estudo realizou-se em um
grande banco p??blico federal, cuja implanta????o das ??reas de Intelig??ncia est?? em
est??gio inicial, o que permitiu analisar a ader??ncia das pr??ticas de Intelig??ncia com as
necessidades da organiza????o e os modelos propostos na literatura. A realiza????o deste
trabalho se deu por meio da aplica????o de pesquisa qualitativa descritiva, executada
por um estudo de caso na Caixa Econ??mica Federal. Ao final da pesquisa, foi poss??vel
compreender como est??o articuladas as estruturas para a consecu????o das estrat??gias
da empresa objeto do estudo, bem como identificar o relacionamento entre os
processos de intelig??ncia e a gest??o estrat??gica da empresa. A pesquisa demostrou
que, embora a implanta????o das ??reas de intelig??ncia tenha pouco mais de dois anos,
as pr??ticas de intelig??ncia j?? aconteciam na avalia????o estrat??gica da empresa h?? mais
de dez anos. Destaca-se ainda que os investimentos realizados nos ??ltimos anos pela
empresa nos processos de intelig??ncia e inova????o tende a alavancar os resultados da
organiza????o, principalmente na melhoria dos processos relacionados ?? sua gest??o
estrat??gica e intelig??ncia corporativa. A pesquisa, portanto, permitiu a compreens??o
dessas estruturas, demostrando a exist??ncia de pr??ticas de Intelig??ncia, que se interrelaciona
com a Gest??o da Estrat??gia da empresa para a consecu????o dos seus
objetivos estrat??gicos.
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