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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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The Veiled Identity: Hijabistas, Instagram and Branding In The Online Islamic Fashion Industry

Waninger, Kelsey 11 August 2015 (has links)
What it means to be a Muslim woman is frequently redefined in reaction to the notions of ‘Muslim womanhood’ constructed within neoliberal society. By examining the ways in which Hijabi fashion bloggers use the visual discourse of their Instagram accounts to implement specific notions of taste, authenticity and branding this project aims to address the question of where fashion blogs fit within mainstream fashion frameworks and the ways in which the assumed tensions surrounding veiling and fashion are disrupted.
Women's Studies
Cultural Studies
Fashion Studies
Orientalist Studies
Social Media
Branding
Style

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