This study analyses the ways in which gender relations are expressed and articulated through the use of folk proverbs amongst Pashto-speaking people of Pakistan. Previous work on Pashto proverbs have romanticised proverbs as a cultural asset and a source of Pashtun pride and ethnic identity, and most studies have aimed to promote or preserve folk proverbs. However, there is little recognition in previous literature of the sexist and gendered role of proverbs in Pashtun society. This study argues that Pashto proverbs encode and promote a patriarchal view and sexist ideology, demonstrating this with the help of proverbs as text as well as proverbs performance in context by Pashto speakers. The analysis is based on more than 500 proverbs relating to gender, collected from both published sources and through ethnographic fieldwork in the Khyber Pakhtunkhwa province of Pakistan. Qualitative data was collected through 40 interviews conducted with Pashto-speaking men and women of various ages and class/educational backgrounds, along with informal discussions with local people and the personal observations of the researcher. The study is informed by a combination of theoretical approaches including folkloristics, feminist sociology and sociolinguistics. While establishing that patriarchal structures and values are transmitted through proverbs, the study also reveals that proverbs’ meanings and messages are context-bound and women may, therefore, use proverbs in order to discuss, contest and (sometimes) undermine gender ideologies. More specifically, it is argued that: (1) Proverbs as ‘wisdom texts’ represent the viewpoint of those having the authority to define proper and improper behaviour, and as such, rather than objective reality represent a partial and partisan reality which, in the context of the present research, is sexist and misogynist. (2) While proverbs as ‘texts’ seem to present a more fixed view of reality, proverbs as ‘performance in context’ suggest that different speakers may use proverbs for different strategic purposes, such as to establish and negotiate ethnic and gendered identities and power which varies on the basis of gender, age, ethnicity, and class of the interlocutors. The thesis concludes that, rather than considering folk proverbs as ‘factual’ and ‘valuable’ sources of cultural expression, scholars should pay more attention to their ‘performatory’, ‘derogatory’ and ‘declaratory’ aspects as these often relegate women (and ‘other’, weaker groups) to a lesser position in society.

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The interaction between news production and reception realised by written hard news texts is generally characterised as implicit. However, under the pressure of marketisation, news companies, by using multimodal resources and the internet, produce various types of semiotic effects to make their news texts more interactive and entertaining while maintaining the traditional informative and authorial stances. In this research, I will examine crime news texts as a discourse type and investigate how news companies in Japan and the UK establish an interpersonal relationship with their readers through news reports, juxtaposing images in page-based multimodal news provided online. My main aim is to discuss the interpersonal meanings realised in the data based on three analytical and methodological tools: Systemic Functional Linguistics (SFL), a semiotic approach to language proposed by Halliday and Matthiessen (2004), the visual grammar, an application of SFL to the visual mode, devised by Kress and van Leeuwen (1996) and corpus linguistics. This analysis shows that in the process of news production, facts are interpreted and recontextualised in order to maximise discoursal values. It also shows that the British and the Japanese press realize criminal meanings according to their contextual and cultural values and practices.

The statutory education sector and health and social sectors are obliged to provide Welsh language services, either by teaching through Welsh-medium or Welsh as a second language or by providing an ‘Active Offer’ of Welsh language services. This thesis identifies that bilingual capacity in the workforce is vital to fulfilling these policies and that training the current workforce to increase their fluency and confidence to use Welsh is necessary to increase capacity. This thesis used questionnaire data obtained from participants on the sylfaen | foundation course of the Welsh National Sabbatical Scheme to investigate the course as a language capacity building and strengthening model, both to determine its effectiveness and best practices in increasing fluency and confidence to use Welsh by its participating English-medium primary school teachers; and its generalisability and applicability to the health and social sectors. A Sabbatical Scheme Model was proposed to senior officials in the social and health sectors in the Cardiff region and semi-structured interviews were undertaken of current Welsh language training and the perception of Welsh in the sectors. Based on these interviews, new questions were raised in terms of how the sectors are focusing on increasing fluency and confidence in using the Welsh language in work, with focus turning to either language capacity strengthening or language capacity building as opposed to a combination of the two. As a result, this thesis sets out conclusions regarding language capacity building versus language capacity strengthening, and how both are necessary in creating a strong bilingual workforce that can both actively offer and deliver Welsh language services.