The aim with this study is to investigate how Swedish public service local radio uses information subsides in the form of press releases. In terms of which entrants gain entrance to the news feed, in which forms and in which subjects. Also we wanted to study how the journalist uses the content in the press releases. To do this we cooperated with the public service radio channel Sveriges radio P4 Kalmar. For 28 days, four weeks, we collected all incoming press releases to the newsroom of P4 Kalmar. All in all we got 1046 press releases sorted in four weekly periods. Out of each one of those periods we randomly selected 75 press releases to get our sample of units. We did a quantitative analysis by finding keywords in the units and then searched in the news rooms own editorial database and their news web. The result show that P4 Kalmar uses 7,3 percent of the press realeases that they are subsidised with. The press releases that becomes news are rarely changed in terms of for example angle.

This study has examined how two local media companies use Facebook in their operation. The two companies surveyed are P4 Kalmar Sweden Radio and the Barometer OT in Kalmar. Two sub-studies were conducted, a qualitative interview-study with responsible social media editors as well as a quantitative content analysis of Facebook publications over a month's time. The results show that Facebook is seen as a very important platform for the media companies to reach out with their journalism, while Facebook's algorithms affect the news rating and compels companies to constantly re-evaluate the content. The result also shows that traditional news with local connection constitutes the majority of Facebook publications and that it is this category that mainly renders the most response from the audience.