The aim of this thesis is to asses the financial situation of a company based on the results of financial analysis and to present proposals for improvements in problem areas. The thesis is divided into three parts. In the first part were collected theoretical knowledge and procedures necessary to understand the nature of financial analysis. The second part applies the theoretical knowledge and assess the situation in the given company. In the third part of the work are then presented recommendations for improvement of a problematic areas.

non / Statistics in the 2008 World Leasing Yearbook showed that China’s leasing volume was only US$5.35 billion for the year 2006, lagging far behind that of other high-GDP countries. However, leasing in China did experience extraordinary high growth rates over the past few years and seems to have ample room for growth in the future. As we know, each industry has its own set of critical success factors (CSFs) and a match between these factors and a firm’s strengths may ensure the firm’s successful performance. Thus, the main purpose of this paper is to explore CSFs for leasing in China and explain the major influences behind these factors. This research is analyzed based on the PEST analysis framework and Porter’s five forces model. The CSFs identified in this study can provide guidelines to develop leasing in China as well as for those planning to enter China’s leasing market. Based on the findings, the business environment for leasing in China, though better than it has ever been, still leaves much to be desired. For leasing to further develop, the following CSFs must be handled with care: Public awareness and understanding; An enabling legal framework; Credit risk management capabilities; Diversified funding sources; Qualified and well-trained staff; A vibrant second-hand equipment market, and Information technology infrastructure and know-how. The identified CSFs also lead to several strong policy recommendations. Among these are the following: Embarking on campaigns promoting leasing; Passing the Financial Leasing Law as soon as possible; Removing tax disincentives to leasing; Establishing a national credit information center; Providing funding support and credit guarantee schemes in favor of SME leasing; and Strengthening information technology infrastructure. Without improvement of these critical elements, the outlook for China’s leasing sector may not be so promising after all.

This diploma thesis is about the tourist area Central Bohemia - South , which belongs to the tourist region Central Bohemia. The main target of this thesis is to evaluate the management organization in this destination, to carry out the study of the primary and secondary tourism offer and also to evaluate the presentation and promotion of this area and introduce proper suggestions and recommendations for improvement of management and promotion. Part of the thesis is also author's own research of preferences of potential visitors, image and the research of attitude of locals to visitors. Also the PEST analysis of this destination was carried out and then was created the list of strenghts and weaknesses of the tourist area and the list of opportunities and threats for the next development of tourism.

The thesis is devoted to the issue of Czech-Russian trade relations and highlight Russia as a country suitable for Czech exporters. The aim of this thesis is to comprehensively analyze the business environment in Russia as a prior country for czech exporters, evaluate the potential of Russian market for Czech exporters, further characterize Czech-Russian business relations, describe the state institutions involved in promoting exports and provide comprehensive information to potential investors . The work is divided into three chapters. The first chapter analyzes Czech-Russian trade relations, with the emphasis on foreign trade.The second chapter deals with a comprehensive macroeconomic analysis of the RF with an outline of possible business opportunities for Czech exporters on the Russian market,a third chapter is devoted to pro-export policy of the Czech Republic.

This graduation paper deals with the business plan production for the Certified Education Institute, Inc. (ICV) The paper's goal is to consider individual aspects of the business plan in a structured form, to analyze external and internal environment and, based on current and predicted economic data, to design a feasible approach how to improve efficiency and productivity of the Company. The first part describes theoretical base for business plan processing. The second, practical, part contains analysis of external conditions, product description and marketing and business plan. It also deals with management and introduces basic economic assessment. The conclusion reviews individual goals and suggests best course of action towards their realization.

The goal of thesis is to make external and internal analysis of Kores Praha, spol. s r.o., then evaluate its results and suggest recommendations for the creation of strategy.

The main objective of this diploma thesis was to evaluate the economic situation in the selected retail chain, which is operating in the market of the Czech Republic. Then the Retail chain Tesco was elected for this purpose. To achieve these objectives the detailed financial analysis was realized and the intercompany comparison with competitors of this retailer was also used.

The aim of this thesis was to prepare an analysis of the business environment and companie tranding in goods and products for dental hygiene. The operational objective was to assess the development of business opportunities in this field, focusing on short-term and long-term prosperity of the business and possibly adjust the current business strategy. In preparing the analyzes, it was found that the company hadn´t developed a strategy, but it only works with the visions, both in the market, property, economy and human resources. The proposed new strategy is a combination of market-oriented strategy and customer oriented strategy.

The main aim of this Master's thesis is evaluation of the current state of marketing mix in selected company. It specifies individual elements of the extended marketing mix and compares theoretical knowledge with reality. It analyses internal and external company's environment and evaluates the questionnaire survey focused on customer's satisfaction. The result of thesis is a proposal for amendments, which shoul lead to an improvement of the current marketing mix in the company.

Tato diplomová práce se zabývá strategickým rozvojem konkurenceschopnosti podniku působící v outdoorovém byznysu. Cílem práce je provést celkovou analýzu Recreational Equipment, Inc. V úvodní části bude vymezen teoretický základ strategické analýzy s využitím odborné literatury, který bude aplikován v praktické části na konkrétní podnik. Za použití metod pro analýzu vnějšího a vnitřního prostředí, PEST analýza a Porterova modelu pěti sil, budou zjištěny faktory, které mají vliv na konkurenceschopnost podniku. Tato zjištění vyústí ve SWOT analýzu, ze které vzejdou strategická doporučení pro top management podniku.