This thesis has been made in order to devise a suitable export strategy for the company Petra-Aqua Ltd. on the Austrian market. First two chapters contain theory needed for understanding the issues of export strategy. The third chapter deals with trade with animals. The fourth chapter contains information about the company and its market position. The fifth chapter is devoted to the analysis of the Austrian market. PEST analysis, competition analysis and SWOT analysis are also parts of this chapter. In the last, sixth chapter, is a concrete proposal for the company's export strategy.

Final thesis deals with an analysis of a Czech firm Mountfield which business activity lies in selling of garden equipment, swimming pools and hobby products. Based on this analysis a country is chosen, which is suitable for a future expansion. Consequently, the chosen market is segmented together with creating a targeting and positioning of Mountfield products on this market. Marketing mix for the market and customers in question is created in the last part of this thesis.

The goal of this Master's thesis is to explore economic development of BENEA s.r.o. through tools of strategic and financial analysis during the period 2009 -- 2013, as much affected the financial health of the company, to find strong and weak sides of this company and to create the recommendation for the management of the company to improve the functioning. Theoretical part of the thesis contains description of chosen methods and tools of economic analysis. Selected methods are PEST analysis, SWOT analysis, horizontal and vertical analysis of balance sheet and profit and lost statement, analysis of differential indicators, financial ratios, ROE logarithmical decomposition and bankruptcy models. In the practical part there are applied methods of economic analysis during the selected period and described intercompany comparison. The Conclusion and recommendation for the future are set at the end of thesis.

Aim of the diploma thesis is to choose a suitable strategy for expansion of the selected company. The chosen company based in Brno develops web content management software. The strategy is made based on analyses of external environment – potential market for entry, analyses of internal environment of the company and its financial analysis. The last part of the thesis consists of suggestions and proposed solutions.

The Master‘s thesis deals with the design, implementation and creation of a mobile application and a business plan for a new-coming start-up which offers rental intermediation for movable goods. The application is designed for a mobile platform Android. It focuses on user-friendly interface while containing functionality of adding and viewing rental advertisements for movable goods. The first part of the thesis deals with theoretical outcomes of the operating system Android and the structures of business plan. The following parts concern the analysis, design and implementation. The conclusion is aimed towards the business plan blueprint.

The master´s thesis deals with the development strategy of the company. The thesis contains the characteristics of strategic management, analysis of external and internal environment of the company. The results of the analysis are summarized in the SWOT analysis, which is the basis for formulating recommendations. The main objective is the preparation of recommendations for the development of business strategy in the specific industry.

Title: Marketing strategy of the tennis club Start Tenis Liberec. Objectives: This diploma work targets on marketing analysis of the tennis club Start Tenis Liberec. The main objective of the wortk is to find out the current marketing situation of the tennis club and suggest a strategy, which guarantees its better future progress. Methods: For the research and getting necessary informations, following analysis have been applied: PEST, SWOT, competition and resources analysis. Results: The work describes the current situation of the marketing in the tennis club. In the final part, based on Ansoff's strategy, the new strategy have been suggested, which guarantees better prosperity and functioning of the tennis club in Liberec. Keywords: Competition, customer, marketing strategy, PEST analysis, SWOT analysis, tennis.

THE MARKETING STRATEGY OF A COMPANY LULULEMON FOR IMPLEMENTATION BRAND TO CZECH MARKET Objectives: The thesis is focused on preparing the marketing strategy for Canadian company Lululemon which would like to expand to Czech market. This document will be used as an important support for the company while entering on a Czech market. Methods: Based on results of situational analysis is formed optimal marketing strategy for the company to expand on Czech market. In thesis I used methods of analysis of macro environment and micro environment, Porter five forces analysis and SWOT analysis, which identify internal and external environment of company. I also used method of personal questionnaire. Results: According to PEST analysis the situation in Czech Republic is stable and signal the safety and future profitability for Lululemon company. If company wants to compete with the known sports brands they have to invest more money to mass propagation and open new stores. Key words: marketing, marketing strategy, marketing mix, PEST analysis, SWOT analysis

The aim of the final thesis was implementation of strategic analysis of dental orthodontia laboratory. The final thesis should help to laboratory during the process of transformation to social entrepreneurship. Strategic analysis pursues macroeconomic and microeconomic environment that influence enterprise in profitable and nonprofit surroundings. In case that laboratory will execute all statutory claims, transformation could be done in january 2011. Results of the analysis proved very good strategic position of laboratory between competition. High quality of the products was the main reason. I determined two strategic aims for laboratory as social entrepreneurship. The one of them deal with the employing of the handicapped or disadvantaged people in the labour market. The second one focus on the sustenance of the contemporary high quality. I divided these aims to the six tactical goals.

The work is based on strategic analysis and survey compares two pharmacies. Strategic analysis to compare the pharmacy as a whole. Questionnaire research is focused on customer segmentation and needs.