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1	Dopady publicity na PR vybraných dotačních programů z fondů Evropské Unie / Effects of publicity on the PR selected grant programs funded by the European Union Torhan, Michal January 2010 (has links) The aim of this thesis is to analyze the impact of publicity on public relations for the Operational Programme Entrepreneurship and Innovation since 2007 to 2009. For the impact analysis was used comparison of the communication tools used in each year of the current programming period 2007 - 2013 and a public research organized by the Managing Authority of OPPI and personal survey executed in cooperation with consulting firm. Result of the analysis confirms the basic hypothesis that the publicity carried out within the OPPI does not influence too much the actual number of applicants for grants. It is targeted too broadly and neither the follow-up studies nor evaluations focus on how many entities, which applied for a grant, did so on the basis of publicity, and how this publicity helped them with their applications
2	Marketing and Facebook : How fashion companies promote themselves on Facebook Bairakimova, Kamila, Quiroga Arkvik, Isabel January 2010 (has links) <p>The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond of the social media because they can be social with a high number of individuals, both be real life friends, as well as strangers. Since the social media has grown to become so popular, companies have taken advantage of this as well. Their goal is to promote themselves through these networks as this can be very lucrative for the business. There are many different social media networks however this study will only be about Facebook. The aim of the study is to find out and describe how companies use Facebook for marketing purposes. An observation of how 34 fashion companies use Facebook for marketing purposes was carried out.</p> The social media Facebook The promotional mix Advertising Sales promotions Events and Experiences PR and publicity Personal Selling Direct Marketing WOM Observation Business studies Företagsekonomi
3	Marketing and Facebook : How fashion companies promote themselves on Facebook Bairakimova, Kamila, Quiroga Arkvik, Isabel January 2010 (has links) The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond of the social media because they can be social with a high number of individuals, both be real life friends, as well as strangers. Since the social media has grown to become so popular, companies have taken advantage of this as well. Their goal is to promote themselves through these networks as this can be very lucrative for the business. There are many different social media networks however this study will only be about Facebook. The aim of the study is to find out and describe how companies use Facebook for marketing purposes. An observation of how 34 fashion companies use Facebook for marketing purposes was carried out. The social media Facebook The promotional mix Advertising Sales promotions Events and Experiences PR and publicity Personal Selling Direct Marketing WOM Observation Business studies Företagsekonomi

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