Thesis (B.Sc)--University of Hong Kong, 2005. / "A dissertation submitted in partial fulfilment of the requirements for the Bachelor of Science (Speech and Hearing Sciences), The University of Hong Kong, June 30, 2005." Also available in print.

Thesis (M.S.)--Montana State University--Bozeman, 2005. / Typescript. Chairperson, Graduate Committee: Keith Hutchison. Includes bibliographical references (leaves 43-46).

Master-Arbeit Univ. St. Gallen, 2008.

Thesis (B.Sc)--University of Hong Kong, 2002. / "A dissertation submitted in partial fulfilment of the requirements for the Bachelor of Science (Speech and Hearing Sciences), The University of Hong Kong, May 10, 2002." Also available in print.

Universiẗat, Diss., 2004--Jena. / Download lizenzpflichtig.

abstract: ABSTRACT Research studies have demonstrated that stereotypes can elicit a priming response. An experiment was conducted to test the effects of priming elderly and young stereotypes on driving behavior. Participants drove in a driving simulator while navigating through two driving routes. Participants were guided by a neutral voice similar to "Siri" that informed them where to turn. Each route primed the participants with names that were deemed "old" or "young" as determined by a survey. The experiment yielded slower driving speeds in the elderly condition than in the young consistent with previous research regarding elderly stereotypes (Bargh et al, 1996; Branaghan and Gray, 2010; Taylor, 2010; Foster, 2012). These findings extend research on priming and behaviors elicited by participants in a simulated driving environment. / Dissertation/Thesis / M.S. Applied Psychology 2014

According to the network theory of psychoneuroimmunology, (Hyland, 2011a), the placebo response is a short-term, problem solving response to a variety of inputs processed via the ‘infornet’. However, within the current infornet model of placebo response, these inputs are categorized as either conscious verbal inputs, or inputs learnt via traditional conditioning mechanisms. This thesis investigates the extent to which other ‘higher-order’ subliminal inputs may also play a part in determining placebo response. The findings presented here found no reliable effect of subliminal priming information on placebo response in a short-term placebo context. Further research is needed to determine if subliminally presented information is more likely to be used within a long-term placebo context. The lack of consistency in findings across this set of experiments supports replication criticisms leveled at the subliminal priming field, and the claim that differences in trivial contextual details may be the underlying cause of these inconsistencies. Theoretical and practical implications of these findings are also discussed.

Dijksterhuis and van Knippenberg (1998) reported that participants primed with a category associated with intelligence (“professor”) subsequently performed 13% better on a trivia test than participants primed with a category associated with a lack of intelligence (“soccer hooligans”). In two unpublished replications of this study designed to verify the appropriate testing procedures, Dijksterhuis, van Knippenberg, and Holland observed a smaller difference between conditions (2%–3%) as well as a gender difference: Men showed the effect (9.3% and 7.6%), but women did not (0.3% and −0.3%). The procedure used in those replications served as the basis for this multilab Registered Replication Report. A total of 40 laboratories collected data for this project, and 23 of these laboratories met all inclusion criteria. Here we report the meta-analytic results for those 23 direct replications (total N = 4,493), which tested whether performance on a 30-item general-knowledge trivia task differed between these two priming conditions (results of supplementary analyses of the data from all 40 labs, N = 6,454, are also reported). We observed no overall difference in trivia performance between participants primed with the “professor” category and those primed with the “hooligan” category (0.14%) and no moderation by gender.

I investigate how reading a homophone (e.g. "bye")"a word that sounds the same as another but has different spelling and meaning"can prime judgments and behaviors related to the complementary homophone (e.g. "buy"). Initial reading processes use word sound, not word spelling, to activate word meaning stored in memory. I theorize homophone priming occurs when consumers encounter and process homophones and a secondary, relatively controlled process fails to suppress meanings associated with the incorrect homophone. Additionally, this effect is more likely to occur when consumers experience cognitive load, which reduces ability to suppress the alternate homophone meanings. In this dissertation I document homophone behavioral and perceptual priming, investigate the process underlying the effects, and contribute to the priming literature in general. More specifically, this dissertation contributes to the understanding of the role of phonology (word sound) in behavioral and perceptual priming in general and in consumer contexts. / Ph. D.

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