241 |
noneHe, Tai-Shing 27 October 2010 (has links)
Boom is a hot term referred frequently by the media, which means a character, phenomenon, or an issue that will be discussed extensively as well as attracted by the public. In this article, we will explore the background and cause of the phenomenon of boom by discussing smart phone¡Bnetbook¡B MP3 player and social network service as four case studies and then process the analysis.
According to the research, the price of products does not cause information products to boom, nor the best efficiency or the last volume. It is efficiency of the products combined with the design that cause boom; however, it is also depends on the products that will fulfill the demand of consumers or not. One of the characteristic of the phenomenon of boom is that products have to collocate with other application content and service in order to produce the value. Therefore, they all need good internet connection ability an environment that can let the application content rapidly accumulate. The building of open platform will help the accumulation of application content and the improvement of value of products. In addition, suppliers that have higher brand value by consumers will much easily produce the phenomenon of boom because the cost of hardware is higher than that of software or that of service.
Nevertheless, this phenomenon does not appear in software or service products, products that appear highly concentrated in industries. Finally, compared other applications, we will find reasons why entertainment-oriented products are more likely to have the phenomenon than others.
|
242 |
Reactor power history from fission product signaturesSweeney, David J. 15 May 2009 (has links)
The purpose of this research was to identify fission product signatures that could be used to uniquely identify a specific spent fuel assembly in order to improve international safeguards. This capability would help prevent and deter potential diversion of spent fuel for a nuclear weapons program. The power history experienced by a fuel assembly is distinct and could serve as the basis of a method for unique identification. Using fission product concentrations to characterize the assembly power history would limit the ability of a proliferator to deceive the identification method. As part of the work completed, the TransLat lattice physics code was successfully benchmarked for fuel depletion. By developing analytical models for potential monitor isotopes an understanding was built of how specific isotope characteristics affect the production and destruction mechanisms that determine fission product concentration. With this knowledge potential monitor isotopes were selected and tested for concentration differences as a result of power history variations. Signature ratios were found to have significant concentration differences as a result of power history variations while maintaining a constant final burnup. A conceptual method for implementation of a fission product identification system was proposed in conclusion.
|
243 |
New Product Preannouncement in Pharmaceutical industry : A study of Standard Pharmaceutical Company¡¦s medicine-grade Cordyceps SinensisHO, TSUNG-KUN 04 August 2004 (has links)
Abstract
Pharmaceutical industry can be regard as one of the knowledge-intensive industries. Designing a sales promotion for the new medicine really has very great influence on new products to enter the market successfully not only because of its time-consuming and enormously expensive research and development process, but also owing to the government¡¦s control on the production and sales of pharmaceuticals. However, the pharmaceutical products in the domestic market are all generics which are usually lacking of innovation. Therefore, few companies promote their new products through the ¡§New Product Preannouncement¡¨ to raise success rate for the new products.
Through the specific case study, my study analyzes and reviews the pluses and minuses of the new product preannouncement activity that Standard Pharmaceutical Company has done with its medicine-grade Cordyceps Sinensis. Moreover, my study also analyzes and reviews whether the preannouncement activity is implemented with thoughtful consideration. In this way, other companies which intend to implement the new product preannouncement activity may take it for reference. The following are the most important conclusions of my study:
1. In the medicine market, new product preannouncement strategy is recommended to raise the success rate for the new products sales.
2. The quality of the new product preannouncement design influences the success rate for the new products sales.
3. While engaging in new product preannouncement, it¡¦s better to depict the functions and attributes of the new products in detail.
4. The first issuer of new generics may implement the new product preannouncement after obtaining the medicine license from National Health Administration. However, the preannouncement activity can be planned in advance.
5. To promote new product preannouncement, 4W2H should be considered at the same time.( 4W means ¡§Who¡¨, ¡§When¡¨, ¡§What¡¨ and ¡§Why¡¨, while 2H represents ¡§How much¡¨ and ¡§How to do¡¨)
Keyword¡Gnew product preannouncement, Pharmaceutical industry
|
244 |
Successful Marketing Strategies for Popular Commercial Products ¡V Using Nike Corporation as a Case StudyChen, Su-Chen 25 August 2004 (has links)
^¤åºKn(Abstract)
Fashion of any product will undoubtedly bring about a potentially huge market and profitability. Thus, how to create a trend and popularize a product for consumers will be the focus and motivation for this thesis. Currently, one case study is Nike¡¦s extraordinarily successful marketing strategies to popularize many of its products. Therefore, this research intends to thoroughly study Nike¡¦s marketing strategies to popularize products and to investigate the possibility of successfully applying Nike¡¦s marketing methodologies to the sales of other products in the future.
This case study research will be divided into four parts:
The Growth and Development of Nike Corporation.
Nike¡¦s successful marketing strategic models.
The key factors contributing to Nike¡¦s marketing success.
How to effectively utilize Nike¡¦s successful methodologies to develop other trendy products.
This research has the following conclusions:
Trendy products can utilize advertising and understanding of consumer perception models to create vertical integration and profitability.
In Nike¡¦s case study, we find that Nike instills unambiguous product recognition, and then overtly uses product adoration, celebrity advocates, descriptive rationality, audience interaction, experience economy, and experience marketing strategies. Calculating and precise advertising arrangements can create real product and customer interaction, enabling each product to become the leader of the trend or popularity. This is the cornerstone strategy of Nike¡¦s marketing success.
Understanding Nike Corporation¡¦s successful product marketing methodology, we observe similar strategies being used in the promotion of the Guess brand products and the Brother¡¦s baseball team. This proves that Nike¡¦s successful marketing strategies can emulated broadly for the promotion of many products.
ÃöÁä¦r(Keyword)
NIKE(@¦N)¡Apopularize(¬y¦æ)¡Afashion (¬y¦æ)¡Aproduct(²£«~)¡Astrategy(µ¦²¤)¡Asuccessful(¦¨¥\)¡A
|
245 |
Studies on the Natural Products from the Formosan Octocorals Briareum excavatum and Junceella fragilisChen, Yu-Pei 10 August 2005 (has links)
In connection with our long-standing interest in the chemical constituents of Formosan octocorals, we have investigated the octocorals Briarium excavatum and Junceella fragilis, collected at southern Taiwan coast. During the investigation, four new metabolites brianthiens D‐G (1‐4), have been isolated from Briareum excavatum. In addition, four 11,20-epoxybriaranes including three new metabolites, fragilides B‐D (5‐7), along with a known briarane (¡V)-11£\,20£\-epoxy-4-deacetoxyjunceellolide D (8), have been obtained from J. fragilis. The structure of 8 was revised as (¡V)-11£],20£]-epoxy-4-deacetoxyjunceellolide D (8) by detailed spectral data analysis. The structures, including the relative configurations of the new briaranes 1‐7, were elucidated by spectroscopic methods. The structure of fragilide B (5) was further confirmed by X-ray diffraction analysis. The relationship between 13C NMR chemical shifts and conformation of the cyclohexane ring in briaranes possessing 11,20-epoxy group, are also described.
|
246 |
Communicating Corporate Identity Through Form Attributes And Evaluating Visual Analogy Of Digital Cameras.Cekceoglu, Engin 01 November 2006 (has links) (PDF)
The basic notion of this study is related with visual attributes of products which reflect the identity of the company as well as form and design consistency which is a factor forming corporate identity. The sub-notions of the topic are elaborated in the literature review. The efforts which aimed at finding out the distinguishing characteristics of products focused on certain sample products. Digital camera is selected for the field study. The objective of the study is to put evidence that firms can be distinguished from each other with the help of visual attributes of their products and to determine which factors are effective throughout this process.
|
247 |
Product Bundling in Software Industry: The Case of Operating System and Browser MarketHsu, Tuang-Chou 20 June 2000 (has links)
Product bundling is a common tool to increase sales and profits for the firms when they sell products. In traditional market, because the consumer¡¦s reserve price to each product is different, adopting product bundling strategy can achieve their goal.
Now , owing to the highly changed technology and the prevailing of computer and internet, there are plenty of forms and varieties of product bundling. It is more different to do the research about the product bundling in computer, software, or some high-tech information industries. In the light of the characteristic of these industries, it is necessary to modify the product bundling strategy to meet the demand.
This study focuses on the product bundling strategy in software industry. A few days ago, in the case of Microsoft who violates the antitrust law, the public starts to pay attention to the product bundling strategy in software industry again. But the software industry has two very important characteristics. First, there are compatibility problems between different products. Second, it is difficult to define the boundary of products. So this study tries to build a model to explain the application of product bundling strategy in software industry, and use the model to confer the case of Microsoft.
There are three objects in this study. First, analyzing the advantages and disadvantages of product bundling strategies in all kinds of conditions in the recent years. Second, using the model to prove that if there is only one monopoly firm in the main product market and it bundles its main and downstream products. Then the downstream competitor and the consumers will be harmed. Third, using the inference of the model to comment the case that the U.S department of justice who accuses Microsoft bundling its personal computer operation system and browser.
|
248 |
The Design Change Process in a Product Data Management SystemChung, Hsin-Yuan 27 July 2000 (has links)
To meet the fast-change market, products have to be improved continuously through design change processes. The design change process is the most frequent activity in its life cycle. When a change for a design is initiated, its related components need to be changed and that results in the changes of other related components. This starts a chain reaction. The product data usually include the data that may be generated throughout its life cycle, such as the design chart, manufacturing/production information, user¡¦s information, etc. The data formats varied at each stage of the product and its amount is too large for a simple database to handle. We need a system to manage these data which is called a Product Data Management¡]PDM¡^system. When a chain reaction occurs, it may cause a series changes among enterprises. We need a method to constrain the affected domain, and provide necessary data to proceed the change process.
In this research, we are dealing with the design change issues by sharing product information stored in PDM systems. The purpose of this research is to construct a product data-sharing framework so that design change process can be carried out through the computer network. A product data search engine¡]PDES¡^will be used as the core of this framework. The PDES consists of several algorithms and assembly rules. The major function of the PDES is to find out proper parts, and then get their data through the network to meet the design change requirements. The design change processes are usually result in decision-making problems caused by distributed data and inconsistency of data formats. These problems can be solved by the proposed framework. The configurations of a personal computer and a bicycle are used as examples to demonstrate the analysis and modeling procedures.
|
249 |
Werbung als Unterhaltung : wie Branded Entertainment und Advertainment Werbung mit Unterhaltung verschmelzen /Schmalz, Jan Sebastian. January 2007 (has links) (PDF)
Universiẗat, Mag.-Arb.--Münster.
|
250 |
Temporal changes in marketing mix effectiveness /Andrews, Rick L. January 1992 (has links)
Thesis (Ph. D.)--Virginia Polytechnic Institute and State University, 1992. / Vita. Abstract. Includes bibliographical references (leaves 198-204). Also available via the Internet.
|
Page generated in 0.0296 seconds