Digital transformation within incumbent organisations is an ongoing issue as they grapple with knowing how to proceed. This research aims to guide incumbents on how to organise for digital transformation (DT) by asking the question, how does internal complexities within a peripheral production unit affect its digital transformation? To answer this question, a case study was conducted utilising the Gioia methodology, interviews, and observations. The findings illustrated different levels of digitalisation within the Factory, and that a lack of vision inhibits DT. The study contributes to DT research by adding empirical research in the context of DT and traditional industries. Moreover, it highlights how internal conditions for DT vary, resulting in asymmetrical efforts to transform across the Factory.